{"id":85496,"date":"2024-01-08T10:18:07","date_gmt":"2024-01-08T10:18:07","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=85496"},"modified":"2024-01-08T10:18:07","modified_gmt":"2024-01-08T10:18:07","slug":"dior-introduces-new-look-by-francis-kurkdjian-fragrance","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/dior-introduces-new-look-by-francis-kurkdjian-fragrance\/","title":{"rendered":"Dior Introduces New Look by Francis Kurkdjian"},"content":{"rendered":"
\"Dior\"
Photo courtesy of Dior<\/figcaption><\/figure>\n

Words by Shelby Comroe<\/strong><\/em><\/p>\n

As the world of fashion continuously evolves, so does the realm of fragrances. At the heart of this transformation is Dior’s New Look perfume, a brainchild of the ingenious Francis Kurkdjian. This fragrance is more than an addition to Dior’s esteemed olfactory collection; it’s a homage to the brand’s revolutionary ethos. The Dior silhouette, or the \u201cNew Look\u201d, is timeless in its appeal, it embodies a style that is both fluid and structured, blending high fashion with the ease of streetwear, that’s ever evolving.\u00a0<\/span><\/p>\n

\"Dior\"
Photo courtesy of Dior<\/figcaption><\/figure>\n

Since its foray into perfumery in 1947, Dior has mirrored its fashion ingenuity<\/a> in its scents. This avant-garde journey set a precedent for the integration of fashion and fragrance. Now, Kurkdjian carries forward this legacy, creating a fragrance that is both liberating and refined, vividly capturing the essence of Dior\u2019s fashion philosophy. He reflects, \u201cTo stay true to Christian Dior’s vision of perfumes reflecting his couture, I sought to continue that perfect synergy between fashion and fragrance in an audacious style. My goal was to create a perfume that resonates with the spirit, nuances, and essence of today’s New Look \u2013 a fashion that symbolizes avant-garde beauty and vitality, marrying exquisite fabrics with cuts that celebrate the body’s natural curves and sensuality.\u201d His interpretation of the New Look as \u201cnot just a legacy or a silhouette, but a mindset\u201d provides insight into the profound inspiration behind the fragrance, making it the essence of the New Look scent.<\/span><\/p>\n

\"\"
Photo courtesy of Dior<\/figcaption><\/figure>\n

Kurkdjian’s explanation behind the perfume\u2019s name marks a significant new phase in his collaboration with Dior. \u201cChoosing ‘New Look’ was significant, as it\u2019s my first project for La Collection Priv\u00e9e after joining Dior. The name embodies the freshness of the fragrance, heralding a new chapter for La Collection Priv\u00e9e and my journey with Dior. Working on La Collection Priv\u00e9e feels more like exploring my own creative playground, in contrast to crafting established icons like J\u2019adore. I would say it\u2019s an intimate dialogue between myself, the house of Dior and Dior himself,\u201d he shares.<\/span><\/p>\n

\"Dior\"
Photo courtesy of Dior<\/figcaption><\/figure>\n

The perfume itself is a masterclass in contrast and harmony. The foundation of the scent lies in its complex blend of raw materials. Frankincense, known for its dual essence of effervescence and mystique, stands at the core. Complementing it is a heart wrapped in ethereal sensuality, embodied by a deep, warm amber accord. The pi\u00e8ce de r\u00e9sistance? A surprising burst of aldehydes, augmenting the frankincense’s radiance, and adding a veil of mystery. Kurkdjian\u2019s shift from floral scents was deliberate, seeking modernity with La Collection Priv\u00e9e. \u201cThe packaging\u2019s simplicity and minimalistic style reflect the precision of couture. I wanted this scent to have a sleek, refined quality,\u201d he notes. The scent perfectly embodies its name, mirroring Dior\u2019s fashion philosophy by combining rigor with a relaxed style, and luxury with comfort, achieving elegance without excess. La Collection Priv\u00e9e Christian Dior New Look retails for\u00a0 $330 for 4.25oz. And is available to purchase now<\/a>.\u00a0<\/span><\/p>\n","protected":false},"author":42690,"featured_media":85498,"template":"","format":"standard","categories":[30,16],"yoast_head":"\nDior Introduces New Look by Francis Kurkdjian - Grazia USA<\/title>\n<meta name=\"description\" content=\"As the world of fashion continuously evolves, so does the realm of fragrances. 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