{"id":83036,"date":"2023-11-03T16:25:58","date_gmt":"2023-11-03T16:25:58","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=83036"},"modified":"2023-11-03T16:25:58","modified_gmt":"2023-11-03T16:25:58","slug":"skims-nba-underwear-partnership","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/skims-nba-underwear-partnership\/","title":{"rendered":"SKIMS Scores a Slam Dunk with Official NBA Underwear Partnership"},"content":{"rendered":"
\"Skims\"
NEW YORK, NEW YORK – SEPTEMBER 28: (L-R) Adam Silver, Kim Kardashian and Jens Grede attend SKIMS Photo Opp with Kim Kardashian and NBA on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for SKIMS)<\/figcaption><\/figure>\n
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Kim Kardashian’s shapewear brand, SKIMS,<\/a> is taking its game to the next level with a new partnership with the NBA. The multi-year deal makes SKIMS the official underwear partner of the NBA, WNBA, and USA Basketball.<\/p>\n

This partnership is a major coup for SKIMS, which has quickly become a go-to brand for celebrities and fashion-forward women. The NBA is one of the most popular sports leagues in the world (as if you didn’t already know), with a global audience of over 2 billion fans. By partnering with the NBA, the shapewear brand is positioning itself to reach a whole new generation of consumers.<\/p>\n

\"Skims\"
NEW YORK, NEW YORK – SEPTEMBER 28: (L-R) Adam Silver, Kim Kardashian and Jens Grede attend SKIMS Photo Opp with Kim Kardashian and NBA on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for SKIMS)<\/figcaption><\/figure>\n

\u201cI am incredibly proud of SKIMS’ partnership with the NBA, as it is a reflection of SKIMS’ growing influence on culture,\u201d Kardashian said in a statement. \u201cTogether, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.\u201d<\/p>\n

The partnership will come to life in a number of ways. The shapewear brand will have a presence<\/a> at marquee NBA events, such as the All-Star Game and the Finals. The brand will also have on-court signage during NBA and WNBA broadcasts, as well as exposure on the leagues’ social and digital platforms. In addition, SKIMS will be working with the NBA to develop new products and marketing campaigns that will appeal to the league’s fans.<\/p>\n

\"Skims\"
NEW YORK, NEW YORK – SEPTEMBER 28: Kim Kardashian attends SKIMS Photo Opp with NBA on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for SKIMS)<\/figcaption><\/figure>\n

This partnership is a win-win for both parties. Kardashian’s company\u00a0will gain access to the NBA’s massive audience and marketing platforms<\/a>, which will help the brand reach new customers and expand its business.<\/p>\n

The NBA will benefit from SKIMS’ expertise in the shapewear and intimate apparel space, while also leveraging the well-known Co-Founder and Creative Director’s reach and influence, in order to connect with new fans.<\/p>\n

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NEW YORK, NEW YORK – SEPTEMBER 28: (L-R) Adam Silver, Kim Kardashian and Jens Grede attend SKIMS Photo Opp with Kim Kardashian and NBA on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for SKIMS)<\/figcaption><\/figure>\n

This partnership is also a sign of a new era in sports marketing.<\/span> Brands are increasingly looking to partner with influencers and celebrities to reach their target audiences.<\/span><\/p>\n

The NBA’s partnership with SKIMS is a validation of Kardashian’s status as a cultural icon and her brand’s appeal to a diverse range of consumers<\/a>\u00a0\u2014 which now includes men (having launched their men’s department on October 26), specifically athletes.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":42686,"featured_media":83037,"template":"","format":"standard","categories":[38,17,16],"yoast_head":"\nSKIMS Named Official Underwear Partner of the NBA<\/title>\n<meta name=\"description\" content=\"Kim Kardashian's SKIMS is the official underwear partner of the NBA, WNBA, and USA Basketball. 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