{"id":820,"date":"2020-06-12T13:24:54","date_gmt":"2020-06-12T03:24:54","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=174003"},"modified":"2021-03-15T16:50:35","modified_gmt":"2021-03-15T16:50:35","slug":"digital-beauty-consults","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/digital-beauty-consults\/","title":{"rendered":"The Future Of Beauty Is… On Facetime?"},"content":{"rendered":"
\"Virtual
PARIS, FRANCE – JUNE 08: A passerby wears a white shirt, a golden necklace, a Dior monogram Saddle bag, a navy blue blazer jacket, on June 08, 2020 in Paris, France. (Photo by Edward Berthelot\/Getty Images)<\/figcaption><\/figure>\n

One truth to emerge out of self isolation is that life can be (theoretically) lived almost exclusively online<\/a>. In the past month I’ve experienced wine tasting via Zoom, a virtual cooking class, live-streamed Pilates and had Friday night drinks with girlfriends on House Party. Professional WIPs have gone digital and breakfast meetings now look like Uber Eats and a Google Hangout. Forced distancing has meant we’ve had to get creative with how we temporarily interact, but as it turns out, the whole movement is taking on a permanent appeal.<\/p>\n

The beauty industry is a prime example. It’s one that lives in two parallels: online we have YouTube and influencers and in-depth product reviews<\/a>, whereas offline we’re afforded the ability to walk into a store, try things out and engage with in-store experts. Both go hand in hand – there’s not one that trumps the other – but a third platform where the two are merged is looking more and more like a permanent industry fixture.<\/p>\n

A fine example is MAC Cosmetics. It’s a beauty business known for its roots in artistry – the in-store experience is part retail, part professional makeup lesson where tips and techniques are part of the experience. So when COVID forced the closure of all stores and counters, Virtual Appointments were introduced. When booking on the website<\/a>, you\u2019re given a few options, from a free 15 minute Ask MAC appointment to the 45 minute Makeup Masterclass, $79 (redeemable on product).<\/p>\n

READ: TURNS OUT, EVERYONE IS SHOPPING FOR SKINCARE WHILE THEY ISOLATE<\/a><\/span><\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/a><\/p>\n

A post shared by M\u00b7A\u00b7C Cosmetics Australia (@maccosmeticsaustralia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n