{"id":81031,"date":"2023-09-22T16:15:24","date_gmt":"2023-09-22T06:15:24","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=239792"},"modified":"2023-09-22T08:17:26","modified_gmt":"2023-09-22T08:17:26","slug":"gucci-marina-jewellery-campaign-daria-werbowy","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/gucci-marina-jewellery-campaign-daria-werbowy\/","title":{"rendered":"Gucci\u2019s Sabato De Sarno Dips His Toes Into The Waters Of Tom Ford-Era Sensuality With His First Campaign For The House"},"content":{"rendered":"
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Daria Werbowy for Gucci Marina Chain campaign by Sabato De Sarno. Photography by David Sims. Credit: Supplied<\/figcaption><\/figure>\n

LOS ANGELES, CALIFORNIA: It\u2019s early August as the clement L.A. sun beats down over the Sunset Strip. The Chateau Marmont doesn\u2019t offer any shade for supermodel Daria Werbowy as she plunges into the bungalow-style pool, a pair of interlocking Gucci GG bikini bottoms and gilded Marina Chain Jewellery dripping on her fresh-faced visage.<\/p>\n

It\u2019s here, in this historically glamorous (albeit slightly sordid) setting that Gucci\u2019s newly appointed creative director Sabato De Sarno has set the stage for his ambitious vision for the heritage Italian luxuriate.<\/p>\n

The Gucci Marina Chain Jewellery campaign is the first under De Sarno\u2019s helm, and as the nascent designer teased on Instagram in the lead-up to its launch, it fuses the label\u2019s inimitable history with his own.<\/p>\n

The casting of Werbowy as his first muse was no accident. \u201cDaria, we started together in this business in 2003, and here you are with me at the beginning of this new adventure,\u201d De Sarno wrote in the caption of his Instagram post back in early August. \u201cDavid [Sims] you pictured her at the debut, now you are behind the camera for her comeback,\u201d the designer added.<\/p>\n

This collection is a cocktail of the experiences and serendipitous moments that led De Sarno to this tenure, bringing along people he met at the beginning of his journey to the zenith of his career.<\/p>\n

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Gucci Marina Chain Jewellery\u00a0 campaign. Credit: Supplied<\/figcaption><\/figure>\n

The Marina Chain is also a pertinent starting place for De Sarno, especially with the campaign his entr\u00e9e before the main course that is his inaugural collection presented during the Spring\/Summer 2024 season of Milan Fashion Week.<\/a><\/p>\n

The oversized, interlocking structure of the jewellery is a new shape for the house, inspired by archival references. We don\u2019t have to draw the connection between the bijoux featured and De Sarno\u2019s experience, it\u2019s in broad, Californian daylight.<\/p>\n

What this collection hints at is rather than following the delicious maximalism<\/a> of his predecessor Alessandro Michele<\/a>, De Sarno may strip Gucci\u2019s design vocabulary back to the sensual minimalism woven by Tom Ford<\/a> in the 90s.<\/p>\n

Could De Sarno be dipping his toes into this stripped-backed, sexed-up aestheti<\/a>c? Or, like Werbowy, is he diving straight into Gucci\u2019s past for a tried-and-tested model securing the brand as the prized jewel in Kering\u2019s crown?<\/p>\n

It\u2019s too early to say\u2014though we don\u2019t have much longer to wait until De Sarno\u2019s vision is fully realised on Friday, September 22.<\/a> If we were to ask De Sarno himself, he would tell you what he revealed in a recent interview: \u201cGucci is the opportunity to fall in love with fashion, ancora.\u201d<\/p>\n

Until then, fall head-over-heels with Gucci\u2019s new Marina Jewellery Chain and watch De Sarno\u2019s past unfold in the present through familiar faces and fresh ideas.\u00a0<\/span><\/p>\n