{"id":80626,"date":"2023-09-18T12:27:53","date_gmt":"2023-09-18T02:27:53","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=239307"},"modified":"2023-09-18T09:01:37","modified_gmt":"2023-09-18T09:01:37","slug":"molly-goddard-ss24","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/molly-goddard-ss24\/","title":{"rendered":"LFW: A Rebirth Of Internal Instincts At Molly Goddard"},"content":{"rendered":"<figure id=\"attachment_239314\" aria-describedby=\"caption-attachment-239314\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239314\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-09.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239314\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<p class=\"p1\">Provocation is a bedrock of the fashion industry, yet amid a cost of living crisis and global boiling, it\u2019s no accident that designers are getting more tactful with how they incite conversation and intrigue.<\/p>\n<p class=\"p1\">In the years that followed the pandemic, two schools of thought emerged. The first was outlandish displays of theatrics that tilted between gimmicks and novelty.<span class=\"Apple-converted-space\">\u00a0 <\/span>The latter was a reign of sensual dressing, with boudoir-influenced silhouettes exiting the bedroom and entering the streets.<\/p>\n<p class=\"p1\">It\u2019s this dialogue between the seen and the unseen; the sartorial moments that we exclusively reserve for ourselves, that fuelled London-based designer Molly Goddard\u2019s <a href=\"https:\/\/graziamagazine.com\/articles\/molly-goddard-fall-winter-2023\/\">Spring\/Summer 2024 collection.<\/a><\/p>\n<p class=\"p1\">\u201cI have always loved the internal workings of garments, hand-sewn adjustments and finishings,\u201d wrote Goddard in the show notes for her London Fashion Week collection. In this collection, the intimate details that create our internal uniform, come to the forefront in billowing crinoline frills or balconette linear structures.<\/p>\n<p class=\"p1\">Rather than the subverted interior techniques becoming a trite foray into the realm of sultriness, these inherently amoros garments are explored through <a href=\"https:\/\/graziamagazine.com\/articles\/molly-goddard-fall-winter-2023\/\">Goddard\u2019s signature childlike disposition.<\/a><\/p>\n<figure id=\"attachment_239316\" aria-describedby=\"caption-attachment-239316\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239316\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-01.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239316\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<p class=\"p1\">Underwear-as-outwear often emulates lingerie shapes, however, Goddard maintains her youthful aesthetic by deconstructing and reconstructing these codes <a href=\"https:\/\/graziamagazine.com\/articles\/molly-goddard-spring-summer-2023\/\">per her whimsical lens.<\/a><\/p>\n<p class=\"p1\">\u201cI started this collection at the National Theatre costume hire, focusing on underskirts and underwear\u2014crinolines, 1950s bras, Victorian christening gowns, Georgian underskirts,\u201d the designer noted.<\/p>\n<p class=\"p1\">\u201cWe turned things inside out and discovered grosgrain strapping, internal zips, boning and binding,\u201d she added. \u201cThese elements play a key part in the collection, all exposed, exaggerated and external.\u201d<\/p>\n<p class=\"p1\">\u201cGrosgrain and zip plackets are highlighted and left undone and underwear details feature throughout, cotton wrapped elastic, zig-zag stitching, bra seam lines. Pin tucks are cut on the bias creating new silhouettes and draping.\u201d<\/p>\n<p class=\"p1\">Despite this approach feeling quite modern, there\u2019s also an archaic sense to the collection, with <a href=\"https:\/\/graziamagazine.com\/articles\/molly-goddard-fall-winter-2022\/\">Edwardian ruffles and Baroque volume<\/a> paired with liberated shapes like crop tops and drop-waist skirts.<\/p>\n<p class=\"p1\">\u201cDomestic qualities also feature,\u201d Goddard explained. \u201cSatin trim felted wool knits reference old fashioned rich pastel blankets, a faded upholstery rose print on lightweight cotton organdy, wadded cushion bags, a duvet dress.\u201d<\/p>\n<p class=\"p1\">Here, Goddard looks at the elements of dressing, placing the pieces that form the foundation for our own sartorial identities on a pedestal. Designs worth being uncovered, but not in the traditional sense of shedding layers to mine what\u2019s underneath.<\/p>\n<figure id=\"attachment_239308\" aria-describedby=\"caption-attachment-239308\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239308\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-19.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239308\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<p class=\"p1\">In a way, the collection brings the raw or unadulterated to the mainstream. Rather than shielding behind layers of clothing, Goddard supplants underwear as the innermost, authentic representation of one\u2019s character.<\/p>\n<p class=\"p1\">Fitting then to tap leading New Zealand-based sustainable skincare brand, <a href=\"https:\/\/www.google.com\/search?q=graziamagazine.com+emma+lewisham&amp;rlz=1C5CHFA_enAU1012AU1013&amp;oq=graziamagazine.com+emma+lewisham&amp;aqs=chrome..69i57j33i160l2.2095j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\">Emma Lewisham<\/a>, for the collection\u2019s beauty.<\/p>\n<p class=\"p1\">With Emma Lewisham\u2019s ethos rooted in high-performing, natural skincare that empowers an uplifted, unblemished complexion, the synergy between Goddard\u2019s freeing \u201cundergarments\u201d and Lewisham\u2019s untouched skin was palpable.<\/p>\n<p class=\"p1\">Here, Goddard left nothing to hide behind. No cheap thrills, just pure artistry. A master of her craft.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<figure id=\"attachment_239315\" aria-describedby=\"caption-attachment-239315\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239315\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-04.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239315\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<figure id=\"attachment_239314\" aria-describedby=\"caption-attachment-239314\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239314\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-09.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239314\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<figure id=\"attachment_239312\" aria-describedby=\"caption-attachment-239312\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239312\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-28b.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239312\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<figure id=\"attachment_239311\" aria-describedby=\"caption-attachment-239311\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239311\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-32.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239311\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<figure id=\"attachment_239310\" aria-describedby=\"caption-attachment-239310\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239310\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-21.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239310\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<figure id=\"attachment_239309\" aria-describedby=\"caption-attachment-239309\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239309\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-22.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239309\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<\/figcaption><\/figure>\n<figure id=\"attachment_239313\" aria-describedby=\"caption-attachment-239313\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239313\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/230916-Molly-Goddard-SS24-30a.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><figcaption id=\"caption-attachment-239313\" class=\"wp-caption-text\">Molly Goddard SS24, London Fashion Week. Credit: Ben Broomfield.<span style=\"font-family: Garamond, 'EB Garamond', Baskerville, 'Baskerville Old Face', 'Hoefler Text', 'Times New Roman', serif; font-size: 16px;\">\u00a0<\/span><\/figcaption><\/figure>\n","protected":false},"author":42674,"featured_media":80627,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Molly Goddard Revists Underwear-As-Outerwear For SS24<\/title>\n<meta name=\"description\" content=\"At London Fashion Week, Molly Goddard presented a collection of underwear-as-outerwear for Spring\/Summer 2024. Click here for more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/molly-goddard-ss24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Underwear-As-Outerwear Just Got The London Fashion Week Tick Of Approval At Molly Goddard\" \/>\n<meta property=\"og:description\" content=\"At London Fashion Week, Molly Goddard presented a collection of underwear-as-outerwear for Spring\/Summer 2024. 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