{"id":80540,"date":"2023-09-15T11:20:00","date_gmt":"2023-09-15T01:20:00","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=239196"},"modified":"2023-09-15T02:47:05","modified_gmt":"2023-09-15T02:47:05","slug":"bella-hadid-coperni-spray-on-dress","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-coperni-spray-on-dress\/","title":{"rendered":"Watch The Exact Moment Bella Hadid Found Out About Her Iconic Coperni Spray Dress"},"content":{"rendered":"<figure id=\"attachment_239200\" aria-describedby=\"caption-attachment-239200\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239200\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/Bella-Hadid-Coperni.jpg\" alt=\"Bella-Hadid-Coperni\" width=\"1024\" height=\"1536\" \/><figcaption id=\"caption-attachment-239200\" class=\"wp-caption-text\">PARIS, FRANCE &#8211; SEPTEMBER 30:\u00a0 Bella Hadid walks the runway during the Coperni Womenswear Spring\/Summer 2023 show as part of Paris Fashion Week on September 30, 2022 in Paris, France. (Photo by Pierre Suu\/Getty Images)<\/figcaption><\/figure>\n<p class=\"p1\">Almost a year to the day since Coperni\u2019s viral<a href=\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadids-best-runway-moments-of-2022\/\"> Spring\/Summer 2023 runway show,<\/a> the French luxuriate has shared a behind-the-scenes documentary chronicling the hours leading up to the moment they shocked the world by spraying a dress onto Bella Hadid.<\/p>\n<p class=\"p1\">Aptly titled \u201cThe Making Of A Dress\u201d, the short film lifts the curtains on the hours of preparation\u2014which, for the <a href=\"https:\/\/graziamagazine.com\/articles\/bella-hadid-vacation-style\/\">26-year-old supermodel<\/a>, were only two\u2014the backstage theatrics and the craftsmanship leading up to this now-iconic performance.<\/p>\n<p class=\"p1\">At the time of the show, Hadid wrote in an Instagram caption praising Coperni\u2019s co-founders Arnaud Vaillant and S\u00e9bastien Meyer that the dramatic moment was: \u201cNo rehearsal, no nothing, just passion.\u201d<\/p>\n<p class=\"p1\">Now, the magnitude of Hadid\u2019s talent and Coperni\u2019s deft aptitude for setting the benchmark of style has truly been realized with this unseen footage.<\/p>\n<p class=\"p1\">The eight-minute documentary begins the night before <a href=\"https:\/\/graziamagazine.com\/us\/articles\/coperni-fall-2023\/\">Coperni\u2019s Paris Fashion Week show<\/a>, with the prestige brand\u2019s team of creatives rehearsing the coup de th\u00e9\u00e2tre with Manel Torres\u2019s spray-on textile fabric.<\/p>\n<p class=\"p1\">They map out the silhouette of the dress on the spot, determining whether to include a train, how best to fold the straps into a draped off-the-shoulder accent and (most importantly), perfecting the timing so Hadid\u2019s dress dries onto her figure.<\/p>\n<p class=\"p1\">Later, we see Hadid arrive on set to practice the grand finale. As the show began at 9PM, Hadid was only alerted to the optics of the moment two hours before she was set to take the stage. Arriving at 6PM, Hadid was rushed to the runway where she was guided through the choreography.<\/p>\n<p class=\"p1\">\u201cI\u2019ll have to go like this, but I\u2019ll have to be quick,\u201d Coperni head of design, Charlotte Raymond Silberstein, explained to Hadid in the video, gesticulating how she would mould the dress directly onto her body.<\/p>\n<p class=\"p1\">&#8220;But guys\u2026 what do you mean?! I thought it\u2019s paint,\u201d Hadid questioned.<\/p>\n<p class=\"p1\">You can imagine her shock and delight upon finding out the textile scientists will actually spray fabric onto her, or you can just watch the moment for yourself below.<\/p>\n<p><em>Watch Bella Hadid in Coperni&#8217;s &#8220;The Making Of A Dress&#8221; below:<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"The making of a dress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YxObP6-ovdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\">According to fashion aggregator Launchmetrics, videos capturing Hadid\u2019s spray-on dress generated $26.3 million in media impact value. According to <a href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/bella-hadid-copernis-viral-moment-generates-26-3-million-in-miv-1235374058\/\" target=\"_blank\"><em>WWD<\/em><\/a>, who first reported the figure, Bella Hadid \u201chad generated $1 million by Sunday evening and more than 2.8 million likes,\u201d on her post alone. Talk about splashing cash\u2026<\/p>\n<div style=\"width: 1920px\" class=\"wp-video\"><video muted=\"1\" class=\"wp-video-shortcode\" id=\"video-80540-1\" width=\"1920\" height=\"1080\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/09\/Bella-Hadid.mp4?_=1\" \/><\/video><\/div>\n","protected":false},"author":42674,"featured_media":80541,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>See The Moment Bella Hadid Discovers Her Spray-On Dress<\/title>\n<meta name=\"description\" content=\"Coperni has released a short video about the making of their iconic spray-on dress, including the moment Bella Hadid found out about it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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