{"id":79662,"date":"2023-08-12T05:50:28","date_gmt":"2023-08-11T19:50:28","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=237504"},"modified":"2023-08-13T06:15:35","modified_gmt":"2023-08-13T06:15:35","slug":"copenhagen-fashion-week-ganni-ss24","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/copenhagen-fashion-week-ganni-ss24\/","title":{"rendered":"CPHFW: GANNI Subverts Internet Culture For A Hypersonic Collection Honoring The City Of Copenhagen"},"content":{"rendered":"
\"Ganni\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n

In a world where the confines of generative artificial intelligence models are ever expanding, what would you ask a seemingly omnipresent source of knowledge if you had a chance?<\/p>\n

Of course, when you\u2019re in the Danish capital for Copenhagen Fashion Week<\/a> at the GANNI closing show of the Spring\/Summer 2024 season, the answer is apparent.<\/p>\n

What are the best areas to shop in Copenhagen?<\/a> How should I style my new GANNI butterfly bag? How do I get a ticket to the exclusive after-party happening at Apollo Bar?<\/p>\n

What isn\u2019t so obvious, is how GANNI would deliver the answers: by an artificial voice emanating from trees lining the runway. This is how GANNI\u2019s SS24 final\u00e9 show started, with GANNI girls asking an exclusive art-lead AI model questions from the front row.<\/p>\n

This translated into a turbo-charged collection centred in a smorgasbord of references, like something the internet\u2019s algorithm might serve you if you searched \u2018How to become a GANNI girl?\u2019<\/a><\/p>\n

Set in the alternative Vestobro region, an area that formerly served as the city\u2019s red light district, Reffstrup challenged the hypersonic speed of the internet with her fast-paced collection.\u00a0 <\/span><\/p>\n

\u201cOur show locations are always super important to us, this season we really wanted to find somewhere quintessential to Copenhagen,\u201d Reffstrup explained.<\/p>\n

\u201cWhen we realised that the historic exhibition space \u201c\u00d8ksenhallen\u201d was an option for the first time in 10+ years, I was instantly in love. I wanted to create a white open and light-filled space for the show, like a blank canvas. It\u2019s an iconic cultural spot next to the Meatpacking District, a melting pot of art, food, people, and of course, some of the best parties the city has ever seen.\u201d (More on that later).<\/p>\n

\"Ganni\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n

On this blank canvas, Reffstrup splattered the labels\u2019 signature Scandi 2.0 zeal. The collection opened with supermodel Paloma Elsesser being greeted by the AI. Not your traditional welcome, but one apt for Elsesser\u2019s return to Danish runways.<\/p>\n

“You look great!\u201d Quipped the AI. \u201cEveryone here loves you, Copenhagen loves you, we\u2019ve created a show for you based on the GANNI girls\u2019 favourite songs. So, Paloma, let\u2019s go: destination unknown.\u201d<\/p>\n

In the era of the internet, it certainly feels like the end game is unfamiliar. So, to quell anxieties fuelled by an innate precariousness, GANNI presented something recognised yet future-proof.<\/p>\n

\u201cSS24 is GANNI to the max<\/a>, we\u2019ve pushed ourselves to elevate the parts of our DNA that truly define us as a brand,\u201d Reffstrup explained. \u201cWe played around with contrasts, combining our wild fearless side with a Little House On The Prairie<\/i> feel.\u201d<\/p>\n

This bucolic \u2018rock\u2019n\u2019roll style was apparent in the styling. Floral black lace layered over sky-blue satin-formed button-down maxi dresses and shirts, which when paired with \u2018speed dealer\u2019 sunglasses contrasted the classically feminine shape. This piece, according to Reffstrup \u201cencapsulates the GANNI spirit right now\u201d.<\/p>\n

\u201cThe sequins were created using a new fabric innovation from our Fabrics of the Future initiative called Algreen, which turns seaweed and agricultural waste into plastic-free, recyclable sequins. I don\u2019t think it gets more \u201cgardening granny punk\u201d than that!\u201d<\/p>\n

\"Ganni\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n

Nature, in all forms, was the sartorial mode. Cottagecore knits were more sheer than sensible. An unexpected design collaboration with New Balance encouraged wearers to \u201ctake things slow\u201d, as per the official campaign illustration.<\/p>\n

Yet, the collection was slightly off-kilter, especially in the look where a red knit crop and checkered mini skirt sat atop of a white floral dress. But it\u2019s this mode that makes GANNI one of the most successful Scandi success stories.<\/p>\n

\u201cWe design with a certain energy in mind that can be interpreted by anyone, anywhere. It\u2019s such a dream to see as many different people wear our clothes in their own way, and that\u2019s what our goal is when we create,\u201d Reffstrup added<\/p>\n

\u201cGANNI has always had its interpretation of what Scandi fashion is. When we first started it was either very boho chic or very minimalist, neither reflected the way me and my friends dressed.<\/p>\n

“So with GANNI we introduced more color, more fun and more contrast and ended up with a kind of Scandi 2.0 style. Generally, though, Scandi style is laidback and effortless<\/a> but always ready for a dinner that suddenly turns into a wild night out!<\/a>\u201d<\/p>\n

\"Ganni\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n

And that\u2019s exactly how the Spring\/Summer 2024 season of Copenhagen Fashion Week ended. After a mammoth week, including a resplendent soir\u00e9e\u00a0 with Pandora and Ashley Park<\/a>, solo dinners at wanders around the city and typing until all hours of the night, GANNI closed the season with a party to be remembered. (But, in the interest of taking things slow and savoring a life lived offline, I\u2019ve omitted to share the details about what went down on the dance floor with you.)<\/p>\n

We’ll leave it to Reffstrup herself to summarize the closing thoughts of the show, and in turn the season: \u201cWe felt we wanted to make Copenhagen proud with the collection. This city, the Copenhagen girls, have always been the beating heart of GANNI. Copenhagen is where our heart is. Always will be.\u201d You can\u2019t get more Scandi than that.<\/p>\n

\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n
\"Ganni\"
GANNI Spring\/Summer 2024.<\/figcaption><\/figure>\n","protected":false},"author":42674,"featured_media":79663,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nCPHFW: Ganni Looks To Artificial Intelligence & Nature For SS24<\/title>\n<meta name=\"description\" content=\"GANNI juxtaposed technology and nature on the runway at Copenhagen Fashion Week. 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