{"id":78923,"date":"2023-06-21T14:00:06","date_gmt":"2023-06-21T14:00:06","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=234970"},"modified":"2023-06-21T14:27:40","modified_gmt":"2023-06-21T14:27:40","slug":"grey-colour-trend","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/grey-colour-trend\/","title":{"rendered":"50 Shades: How Gray Became the Unlikely Hero Trend of the Season"},"content":{"rendered":"

\"grey<\/p>\n

Pink<\/a> has been somewhat of a buzzy hue as of late, thanks mostly to the hype around Greta Gerwig’s upcoming Barbie<\/em> film<\/a>. But it seems the reign of Barbiecore brights in fashion \u2014 and, apparently, paints<\/a> \u2014 may be coming to an end, with a new color emerging as an unlikely seasonal hero: gray.<\/p>\n

It\u2019s been a year since Pierpaolo Piccioli’s “Valentino Pink”<\/a> debuted on the runway, and just as long since Anne Hatahaway’s viral Barbie moment<\/a>. But these moments triggered a movement, and pretty soon, iterations of the hue had proliferated pop culture, finding a place on every red carpet and many, many, designer collections since. But though Gerwig’s film is set for a July release, the sun may already be setting on the pink mania as celebrities begin dialing down the saturation.\u00a0<\/span><\/p>\n

\"Gabrielle
NEW YORK, NY – JUNE 13: Gabrielle Union is seen in grey outfit by Michael Kors, arriving at the ‘Good Morning America’ Show on June 13, 2023 in New York City. (Photo by Jose Perez\/Bauer-Griffin\/GC Images)<\/figcaption><\/figure>\n

Gray, as lackluster as it may sound, is quickly becoming the season’s most versatile trend.<\/p>\n

While we’ve never shied away from the shade, its timing is what really intrigues us. As summer starts, the unorthodox color trend feels almost inappropriate, given we’re so wired to reach for vibrant hues and prints in summer. But in 2023, we’re not above biting the thumb at fashion’s rulebook, and it seems many are keen to embrace a more low-key summer vibe.<\/p>\n

So, how did this all happen? As much as we’ve taken inspo from collections by Dior, Miu Miu, Thom Browne, The Row and Louis Vuitton, Hollywood has seen the biggest surge. It all started with Margot Robbie<\/a> in a strapless top and skirt set by Australian designer Christopher Esber. While the actress could look chic in a burlap sack, it was impossible to ignore the impact of this look \u2014 and the sophisticated edge that the grey hue imparted.<\/p>\n

\"Margot
Margot Robbie in Christopher Esber \/ Image via Instagram.com\/catinella_pr<\/figcaption><\/figure>\n

Not much later, reverberations were felt as other heavyweights in the celebrity style set began making the case for gray in summer.<\/p>\n

In May, Hailey Bieber<\/a> stunned in a shimmery gray tube dress from N21\u2019s pre-fall 2023 collection while attending a Rhode Beauty launch in London. Taking it a step further, she accessorized with monochromatic gray pumps.<\/p>\n

\"\"
LONDON, ENGLAND – MAY 17: Hailey Bieber is seen leaving Rhode launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Ricky Vigil M \/ Justin E Palmer\/GC Images)<\/figcaption><\/figure>\n

On a hot day in Rome, Zendaya put her stamp of approval on the color with a sleeveless T-shirt dress as she spent the day out and about in the Italian capital. Though the Yayoi Kusama X Louis Vuitton<\/a> tote was a luxurious addition, the outfit proved how gray works outside of the office.<\/p>\n

\"\"
ROME, ITALY – JUNE 9: Zendaya is seen shopping on June 9, 2023 in Rome, Italy. (Photo by MEGA\/GC Images)<\/figcaption><\/figure>\n

Just a couple of days later in London, Jennifer Lawrence<\/a> made waves in this impeccable asymmetrical set by her go-to label, The Row.<\/a> Not only did she school us on the right accessories \u2014 the red pendant necklace sure does pop \u2014 but she proved how gray can be an elegant changeup from the trusted all-black look.<\/p>\n

\"\"
LONDON, UNITED KINGDOM – JUNE 12: Jennifer Lawrence is seen out and about on June 12, 2023 in London, United Kingdom. (Photo by MEGA\/GC Images)<\/figcaption><\/figure>\n

On the same day across the pond, Eva Longoria took on the trend with a darker slate-toned suit set that complemented her diamond earrings perfectly.<\/p>\n

\"\"
NEW YORK, NY – JUNE 12: Eva Longoria is seen out and about on June 12, 2023 in New York, New York. (Photo by MEGA\/GC Images)<\/figcaption><\/figure>\n

Though it’s no surprise that Rosie Huntington-Whiteley<\/a> loves a neutral outfit, this head-to-toe gray look was made all the more perfect with her choice of a berry lip.<\/p>\n

And in an uncanny twist, Gabrielle Union<\/a> also opted for gray with a Michael Kors look for an appearance in New York City the following day. Not only did her sweater dress and coat match in tone, but the actress went all in with bold gray accessories \u2014 and it worked very well, if you ask us.<\/p>\n

\"Rosie
LOS ANGELES, CA – JUNE 12: Rosie Huntington-Whiteley is seen on June 12, 2023 in Los Angeles, California. (Photo by Rachpoot\/Bauer-Griffin\/GC Images)<\/figcaption><\/figure>\n

While some Puritans may say that the rules are the rules and gray is staunchly not<\/em> a summer color, we can’t deny the statement that these celebrities \u2014 and their coordinating timing \u2014 mean something big. After all, these aren’t just any celebs. Each one never misses a beat in fashion, and consistently proves their style know-how time and time again.<\/p>\n

If you ask us, the gray trend is just ramping up, so we’re lucky we already have a tonne of outfit inspiration for when we give the look a go. As demonstrated by the above, gray is clearly so much more than a boardroom mainstay, and has the versatility to be worn in any way and on any occasion.<\/p>\n","protected":false},"author":42672,"featured_media":78926,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nHow Gray Became the Unlikely Hero Trend of the Season<\/title>\n<meta name=\"description\" content=\"Move over Barbiecore, this season, celebrities are embracing an unexpected color for the summer season: gray, gray and more gray\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/grey-colour-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50 Shades: How Gray Became the Unlikely Hero Trend of the Season\" \/>\n<meta property=\"og:description\" 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