{"id":78335,"date":"2023-06-13T19:17:01","date_gmt":"2023-06-13T19:17:01","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=78335"},"modified":"2023-06-13T21:05:21","modified_gmt":"2023-06-13T21:05:21","slug":"tiffany-and-co-new-bird-on-a-rock-collection","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/tiffany-and-co-new-bird-on-a-rock-collection\/","title":{"rendered":"Ruffling Feathers: Tiffany and Co. Puts a New Bird on a Rock Collection on Full Display"},"content":{"rendered":"
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Tiffany & Co.<\/a> has always been synonymous with dazzling diamonds, timeless jewelry designs and, of course, robin\u2019s egg-blue packaging. The brand, founded by Charles Lewis Tiffany in 1837, has also been a hallmark of New York City since opening its doors on Fifth Avenue on the corner of 57th Street in 1940. It didn\u2019t take long for the location to go down in pop culture history when Holly Golightly, played by Audrey Hepburn, glamorously ate breakfast as she window-shopped in the opening scene of the 1961 film Breakfast at Tiffany\u2019s<\/em>. After a four-year renovation, the iconic institution reopened this year<\/a> and it\u2019s filled with new jewels, impressive custom artwork and immersive displays (including the \u201cAudrey Experience\u201d which pays homage to the movie with a replica of Golightly\u2019s Givenchy dress on display) for a completely transformative shopping experience.<\/p>\n

The 10-floor structure, now dubbed \u201cThe Landmark,\u201d retained some touches customers will recognize, like the refurbished Atlas statue and clock above the revolving door. But with the guidance of renowned architect Peter Marino<\/a>, the interiors have been completely revamped. The building\u2019s core and three new stories were completed by OMA New York, led by Shohei Shigematsu, marking the first holistic renovation since the store first opened.<\/p>\n

The Landmark now pays homage to its hometown: As guests enter the space, screens on the walls display iconic Big Apple scenes, including Central Park and the world-famous skyline. The crown jewel, so to speak, is the sculptural spiral staircase that mimics the biomorphic designs of the iconic designer Elsa Peretti.<\/p>\n

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Guests ascending the artistic staircase will discover dedicated displays to honor the brand\u2019s legendary designers, such as Paloma Picasso, Patek Philippe and Jean Schlumberger<\/a>. Those coveted Tiffany & Co. iconic engagement rings are on level three, while a new Bird on a Rock collection, which pays homage to Schlumberger\u2019s iconic Tiffany & Co<\/a>. brooch design, is nestled on the seventh floor. Schlumberger joined the brand in 1956, and the French jeweler took nature-inspired motifs that captured the essence of flowers, animals and marine life and transformed them into wearable works of art for Tiffany & Co.<\/p>\n

The Bird on a Rock brooch, created in 1965, is one of Schlumberger\u2019s most famed designs and showcases his exceptional craftmanship and artistic vision. As the name suggests, the piece features a lifelike bird perched on a natural rock crystal base. \u201cThe bird is placed majestically on a gem, intentionally divergent in scale, and its head is held high and upright,\u201d Tiffany & Co. Chief Artistic Officer, Jewelry and High Jewelry, Nathalie Verdeille says. \u201cThe bird contemplates the surrounding landscape from the vantage of its perch. Bird on a Rock evokes a feeling of freedom so genuine; now we witness it spread its wings and soar limitlessly above and beyond.\u201d<\/span><\/p>\n

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This year, Tiffany & Co. created its first-ever Bird on a Rock collection with never-before-seen creations that reimagine Schlumberger\u2019s iconic brooch. There will be four suites, featuring a necklace, bracelet, earrings, rings, brooches and pendants, which will roll out in phases throughout the year. Each suite centers around a gemstone species, like the white diamond suite with a cushion-cut 5-carat diamond ring. \u201cThis is our first-ever comprehensive Bird on a Rock collection,\u201d Tiffany & Co. Chief Gemologist Victoria Reynolds says. \u201cWe\u2019ve reoriented the bird, which interacts with and flies around gemstones, pearls, diamonds. It\u2019s lovely; there\u2019s so much life and energy, volume and dimensionality. These creations are at once deeply imaginative and incredibly sophisticated. I am certain that Schlumberger would have given a nod of approval.\u201d<\/span><\/p>\n

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In addition to the suites, there will also be Bird on a Rock pendants featuring legacy gemstones, including a 31-carat tanzanite, a 26-carat kunzite and a 23-carat morganite, and, for the first time, the pendant will feature a bird from the frontal stance.<\/p>\n

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Even after over 50 years, Schlumberger’s designs still transcend trends. \u201cThe Bird on a Rock brooch is an indelible Tiffany & Co. creation. It’s timeless but unfailingly modern,\u201d Reynolds explains. \u201cThe whimsical design has outlasted the ebb and flow of jewelry trends. With the new Bird on a Rock collection, we took great care in preserving what makes the brooch so special while honoring Schlumberger\u2019s vision.”<\/p>\n

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More artistic inspiration awaits at The Landmark, which is now home to nearly 40 artworks across all 10 floors from notable artists Jean-Michel Basquiat, Damien Hirst, Julian Schnabel, Jeff Koons and Jenny Holzer, among others. When creating the space, Marino says, \u201cMy main consideration was how to lighten and brighten an American icon without hurting its classic style.\u201d He adds he achieved that goal by displaying works from artists around the world \u201cwith a special emphasis on American artists and unique commissions.\u201d<\/span><\/p>\n

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\u201cThe reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,\u201d Tiffany & Co.’s Chief Executive Officer Anthony Ledru says. \u201cSymbolic of a new era for Tiffany & Co., The Landmark is much more than a jewelry store\u2014it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”<\/p>\n

Tiffany & Co. is focused on pushing forward, finding new ways to delight fans while also honoring classic designs beloved through time. On a visit, channel Holly Golightly and dreamily drift away while taking in the store\u2019s history \u2014 and all those diamonds.<\/p>\n

Words by Casey Brennan and Colleen Kratofil<\/strong><\/p>\n

Read GRAZIA USA<\/em>\u2019s Summer issue featuring cover star Priyanka Chopra Jonas:<\/strong><\/p>\n

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