{"id":76382,"date":"2023-05-04T20:47:45","date_gmt":"2023-05-04T20:47:45","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=76382"},"modified":"2023-05-05T11:02:35","modified_gmt":"2023-05-05T11:02:35","slug":"puma-f1-official-licensing-partner-and-trackside-retailer","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/puma-f1-official-licensing-partner-and-trackside-retailer\/","title":{"rendered":"Puma Takes the Lead with F1 as the Exclusive Licensing Partner and Trackside Retailer"},"content":{"rendered":"
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Photo by Daniel Vogl\/picture alliance via Getty Images<\/figcaption><\/figure>\n

The merch at F1 races<\/a> is getting even cooler thanks to its new exclusive licensing partner and trackside retailer, PUMA. The German sportswear giant is bringing a streetwear edge to the Formula 1 scene<\/a> after being named the official supplier at Formula 1 races. That means, get ready for F1-branded PUMA apparel, footwear and accessories, plus fanwear of all 10 teams.<\/p>\n

Since this is PUMA we\u2019re talking about, this new exclusive deal with F1 means they can appeal to the ever-growing fanbase of F1 viewers \u2014 and those that just want to tap into the current racing aesthetic<\/a> that’s driving many collections. Puma promises to bring \u201con-track gear to off-track fashion\u201d but they\u2019re still creating technical gear too \u2014 PUMA will also equip Formula 1 sports officials on the track.<\/p>\n

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A post shared by PUMA (@puma)<\/a><\/p>\n<\/div>\n<\/blockquote>\n