{"id":75409,"date":"2023-04-21T12:57:38","date_gmt":"2023-04-21T12:57:38","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=231847"},"modified":"2023-04-21T13:13:26","modified_gmt":"2023-04-21T13:13:26","slug":"gucci-bamboo-1947-liu-wen","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/gucci-bamboo-1947-liu-wen\/","title":{"rendered":"Gucci Goes Vintage with Its Latest Bamboo 1947 Campaign Starring Liu Wen"},"content":{"rendered":"
\"GUCCI_BAMBOO_1947_Campaign\"
Gucci’s Bamboo 1947 campaign starring Liu Wen. Image via Gucci.<\/figcaption><\/figure>\n

In impoverished post-war Italy, Guccio Gucci and his Florentine atelier did the unthinkable by turning to an unexpected material, bamboo, for their artisanal creation.<\/p>\n

Now, over a quarter of a century later, their Bamboo 1947 bag is taking center place in Gucci<\/a>\u2019s golden crown of signature bags.<\/p>\n

Joining the lineup of Jackie 1961<\/a> and Horsebit 1955 styles, the vintage silhouette finds new meaning<\/a> in its 76-year-old history by fronting the luxury label’s latest campaign with Chinese supermodel Liu Wen.<\/p>\n

\"Gucci-Bamboo-Bag\"
Gucci’s Bamboo 1947 campaign starring Liu Wen. Image via Gucci.<\/figcaption><\/figure>\n

The most recent campaign exalts the hand-crafted and bespoke history of the bamboo silhouette, which has since become an emblem of Gucci\u2019s imaginative approach to design \u2014 and one that has come from an austere past.<\/p>\n

Featuring a saddle style and quintessential wood-burnt bamboo handle, the campaign supplants the Bamboo 1947 as the epitome of luxury because it\u2019s something that is innate to the wearer. Something that is treasured and cherished. Beloved, even.<\/p>\n

\"Gucci-Bamboo-1947\"
Gucci’s Bamboo 1947 campaign starring Liu Wen. Image via Gucci.<\/figcaption><\/figure>\n

The campaign juxtaposes Wen and the bamboo bag as an intimate relationship. In the frame, the bag takes on a new life as the keeper of secrets, a sartorial coup de foudre<\/em> and the object of our affection.<\/p>\n

Because nothing becomes between you and your bag. Especially when it\u2019s crafted from a handwrought bamboo stalk over an open flame.<\/p>\n

Just like Wen, who joins a legion of style savants like Chlo\u00eb Sevigny, Harry Styles<\/a> and Princess Diana who have also succumbed to the allure of the Bamboo 1947, this campaign is a homage to the enduring bond between you and your forever piece.<\/p>\n

Because that\u2019s exactly what the Bamboo 1947 is: timeless.<\/p>\n

Shop the latest object of your desire below:<\/strong><\/p>\n

\"Gucci-Bamboo-1947\"<\/p>\n

Gucci Bamboo 1947 Jumbo, $3,800.<\/span>\u00a0Shop Now<\/span><\/a><\/span><\/strong><\/p>\n

\"Gucci-1947-Bamboo\"<\/p>\n

Gucci Bamboo 1947 small, $4,600. Shop now<\/a><\/span><\/strong><\/span><\/span><\/p>\n","protected":false},"author":42674,"featured_media":75412,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nGucci Goes Vintage in Its Latest Bamboo 1947 Bag Campaign<\/title>\n<meta name=\"description\" content=\"Gucci has unveiled the campaign for the iconic 1947 Bamboo bag starring Chinese supermodel Liu Wen. 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