{"id":75408,"date":"2023-04-21T13:40:24","date_gmt":"2023-04-21T13:40:24","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=231842"},"modified":"2023-04-21T13:53:27","modified_gmt":"2023-04-21T13:53:27","slug":"tiffany-and-co-fifth-avenue-boutique-reopening","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/tiffany-and-co-fifth-avenue-boutique-reopening\/","title":{"rendered":"Tiffany & Co: The Most Famous Luxury Retail Space in the World Is About to Reopen Its Doors"},"content":{"rendered":"
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The seventh floor. Masterpieces: High Jewelry and Watches & Patek Philippe salon. Credit: Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

New York City<\/a> is home to many icons: the Statue of Liberty, the Brooklyn Bridge<\/a>, the Yankees, Tiffany & Co.<\/a>, the list goes on. On April 20, the latter announced it will reopen its famous flagship doors in Manhattan this month. The boutique \u2014 on 57th<\/sup> Street and Fifth Avenue \u2014 has undergone a colossal transformation and will now be known as \u201cThe Landmark.\u201d<\/p>\n

The reopening marks the luxury retailer\u2019s first holistic renovation since the store opened in 1940. Legendary architect Peter Marino<\/a> and OMA New York\u2019s Shohei Shigematsu<\/a> were tasked with renovating the 10-story boutique, a delicate brief which involved balancing the luxuriate\u2019s 186-year heritage with a contemporary design that will change the retail shopping experience as we know it.<\/p>\n

\u201cThe reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,\u201d says Tiffany & Co.\u2019s President and Chief Executive Officer Anthony Ledru. \u201cSymbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store \u2014 it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.\u201d<\/p>\n

So what can visitors expect? Where will the Schlumberger section now be housed? Is the Atlas statue and clock still above the entryway? Is there a caf\u00e9? Is Elsa still on 3?<\/p>\n

As visitors walk in on ground floor they will marvel at the diamond skylight feature weighing in at four tonnes above them. As they look about the floor, arched windows will house huge LED screens that change hourly to display iconic scenes in New York \u2014 the Manhattan skyline, Central Park \u2014 and firmly announce the brand\u2019s longstanding relationship with the city. A new Tiffany & Co. clock, inspired by the original Atlas statue and clock, will also be a featured on this floor.<\/p>\n

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The Main Floor, The World Of Tiffany. Credit: Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

Perhaps the most incredible feature of all is the curvilinear staircase inspired by Elsa Peretti\u2019s iconic, biomorphic forms. Linking floors three to eight, visitors can hop between an entire floor reserved for engagement rings (level three), dedicated display galleries for Tiffany & Co.’s great designers Peretti, Jean Schlumberger, Paloma Picasso and Patek Philippe, and see the biggest and most extraordinary collection of Tiffany High Jewellery<\/a> in the world (level seven). This includes a highly anticipated new design for the legendary 128.54-carat Tiffany Diamond<\/a>.<\/p>\n

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The Elsa Peretti-inspired staircase from the seventh floor looking down. Credit: Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n
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The third floor. All About Love: Love and Engagement. Credit: Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

Dedicated museum and exhibition spaces will sit on floors eight and nine and will offer a rotation of compelling concepts and unique storytelling experiences. Excitingly, the pale-blue tinted Blue Box Caf\u00e9 will also have its own floor with 61 seats for visitors who want to try New York\u2019s Michelin-starred chef Daniel Boulud\u2019s sweet delights.<\/p>\n

Yes, The Landmark is a New York icon.<\/p>\n

What readers may not realize is Tiffany & Co. actually designed the invitation card for the opening of the Brooklyn Bridge in 1883. The brand did the same for the Statue of Liberty three years later. In 1960, the House opened on a Sunday and called in 20 security guards while the Breakfast At Tiffany’<\/em>s film crew shot scenes on the first floor of its Fifth Avenue boutique. And those New York Yankees? Well, in 1877 Tiffany & Co. designed a medal for the New York Police Department and its interlocking \u201cN\u201d and \u201cY\u201d insignia later inspired the now iconic New York Yankees.<\/p>\n

All proof that the history of this brand is interwoven ever so tightly into the fabric that makes New York City one of the most vibrant in the world.<\/p>\n