{"id":74991,"date":"2023-04-14T19:38:09","date_gmt":"2023-04-14T19:38:09","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=74991"},"modified":"2023-04-14T19:38:09","modified_gmt":"2023-04-14T19:38:09","slug":"friends-in-high-places-meet-the-coachella-set","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/friends-in-high-places-meet-the-coachella-set\/","title":{"rendered":"Friends in High Places: Meet the Coachella Set"},"content":{"rendered":"
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Raissa Gerona<\/figcaption><\/figure>\n
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In every\u00a0GRAZIA Gazette<\/em>\u00a0issue, we highlight a\u00a0coterie of professionals<\/a>\u00a0who embody success, culture, change and the art of living well. In the latest edition,\u00a0GRAZIA Gazette: Coachella <\/i><\/a>edition, we\u2019re highlighting a slew of California residents who are the top of their game in everything they do. Meet them all, below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

CRAIG KALLMAN<\/h4>\n
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Craig Kallman attends the CARDI B “Gold Album” Release Party at Moxy Hotel on April 10, 2018 in New York City. (Photo by Johnny Nunez\/WireImage)<\/figcaption><\/figure>\n
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The entrepreneur is the Chairman and CEO of Atlantic Records. He began his career DJing in Manhattan in the 1980s and established the independent record label Big Beat in 1986. He started working for Atlantic when they acquired his label five years later. Throughout his career, Kallman signed a number of major artists, from Aaliyah<\/a> and Brandy to Timbaland and more.<\/p>\n

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RAISSA GERONA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Raissa Gerona<\/figcaption><\/figure>\n
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Chief brand officer for Revolve<\/a> and FWRD<\/a>, Gerona is the driving force behind marketing strategy and execution at the e-commerce brands. She\u2019s responsible for pioneering influencer marketing strategy and building a differentiated business through social media and experiential events. She\u2019s also the co- founder of Alliance Apparel, which REVOLVE acquired in 2014.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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PAVAN PARDASANI<\/h4>\n<\/div>\n<\/div>\n
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Pavan Pardasani<\/figcaption><\/figure>\n
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As the chief marketing officer at Tao Group Hospitality, Pardasani oversees all corporate marketing initiatives with a special focus on the guest experience. He’s responsible for heading the group\u2019s Hollywood expansion and VIP pop-up experiences, such as Tao Desert Nights in Coachella Valley.<\/p>\n

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BRENT BOLTHOUSE<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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Brent Bolthouse, Brittany Logan<\/figcaption><\/figure>\n
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Bolthouse is a jack of all trades as an entrepreneur, event producer, DJ, actor and photographer. The Bolthouse Productions mogul is responsible for founding The Bungalow Hospitality Group and all its franchises, including Neon Carnival, the exclusive unofficial Coachella afterparty.<\/p>\n

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ASHLEY PETRIE<\/h4>\n
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Ashley Petrie at the Holzweiler x Fred Segal Pop-Up Launch at Fred Segal, West Hollywood, CA on Thu, Mar 16 2023 (Zack Whitford\/BFA.com)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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Petrie has decades of experience leading fashion teams at the styling service Daily Look and retailers including Karmaloop and Pacsun. Now, Petrie brought her brand-building skills to Fred Segal<\/a> where she oversees global merchandising and brand development planning for all of the company\u2019s stores.<\/p>\n

Read the new GRAZIA Gazette: Coachella<\/em> edition:<\/strong><\/p>\n

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