{"id":74782,"date":"2023-04-13T15:07:56","date_gmt":"2023-04-13T15:07:56","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=231291"},"modified":"2023-04-13T15:07:56","modified_gmt":"2023-04-13T15:07:56","slug":"digital-perm","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/digital-perm\/","title":{"rendered":"TikTok Says the Perm Is Officially Back, But Not as You Once Knew It"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74868 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/04\/275417752_387354463391083_7232837212498029134_n-e1681285196254.jpg\" alt=\"digital perm\" width=\"1440\" height=\"841\" \/><\/p>\n<p>The <a href=\"https:\/\/graziamagazine.com\/articles\/glow-recipe-pore-drops\/\" target=\"_blank\" rel=\"noopener\">TikTok beauty space<\/a> is no stranger to nostalgia-driven trends \u2013 hello &#8216;<a href=\"https:\/\/graziamagazine.com\/articles\/lily-james-pamela-anderson-photos\/\" target=\"_blank\" rel=\"noopener\">90s-inspired blowouts<\/a> and <a href=\"https:\/\/graziamagazine.com\/articles\/kim-kardashian-90s-brows\/\" target=\"_blank\" rel=\"noopener\">razor-thin brows<\/a> \u2013 so is the return of the perm really all that surprising? While bouncy curls are always <em>\u00e0 la<\/em> <em>mode,\u00a0<\/em>the buoyant &#8217;80-esque perm fell out of favor in recent decades.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ca4t8RaLBg6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Ca4t8RaLBg6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Ca4t8RaLBg6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by J (@jennierubyjane)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>But now TikTok is declaring the hair trend is officially back, with creators filling the platform with videos of their perm transformations. However, this time it\u2019s not just the tighter ringlets made famous by the &#8217;80s \u2013 now new techniques and technology have led to the latest craze, the digital perm.<\/p>\n<p>The digital perm originated in Asia, but the technique is now being adopted by more salons across the globe. The treatment involves a combination of heat and chemicals applied to the hair to create semi-permanent soft waves or curls.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sharonkxie\/video\/7205036428206542085\" data-video-id=\"7205036428206542085\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@sharonkxie?refer=embed\"target=\"_blank\" title=\"@sharonkxie\"  target=\"_blank\">@sharonkxie<\/a> <\/p>\n<p>the ultimate lazy girl blow out <a href=\"https:\/\/www.tiktok.com\/tag\/digitalperm?refer=embed\"title=\"digitalperm\" target=\"_blank\"  target=\"_blank\">#digitalperm<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/blowout?refer=embed\"title=\"blowout\" target=\"_blank\"  target=\"_blank\">#blowout<\/a> <\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/Flowers-7187816271247853569?refer=embed\"target=\"_blank\" title=\"\u266c Flowers - Miley Cyrus\"  target=\"_blank\">\u266c Flowers &#8211; Miley Cyrus<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>This technique employs heated rods that are digitally controlled, manipulating the structure of the hair so that it stays curled for months. The rollers are bigger in size to mimic the shape of a barreled curling wand for natural volume and body. The resulting style is far looser, meaning you end up with a soft wave rather than a tight curl.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@schen530\/video\/7181447056131640618\" data-video-id=\"7181447056131640618\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@schen530?refer=embed\"target=\"_blank\" title=\"@schen530\"  target=\"_blank\">@schen530<\/a> <\/p>\n<p>digital perm for that added volume \ud83d\udc81\ud83c\udffb\u200d\u2640\ufe0f <a href=\"https:\/\/www.tiktok.com\/tag\/digitalperm?refer=embed\"title=\"digitalperm\" target=\"_blank\"  target=\"_blank\">#digitalperm<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/koreandigitalperm?refer=embed\"title=\"koreandigitalperm\" target=\"_blank\"  target=\"_blank\">#koreandigitalperm<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/haircut?refer=embed\"title=\"haircut\" target=\"_blank\"  target=\"_blank\">#haircut<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/tothesalontrend?refer=embed\"title=\"tothesalontrend\" target=\"_blank\"  target=\"_blank\">#tothesalontrend<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/nycsalons?refer=embed\"title=\"nycsalons\" target=\"_blank\"  target=\"_blank\">#nycsalons<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/koreansalon?refer=embed\"title=\"koreansalon\" target=\"_blank\"  target=\"_blank\">#koreansalon<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/haruehnyc?refer=embed\"title=\"haruehnyc\" target=\"_blank\"  target=\"_blank\">#haruehnyc<\/a> <\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/to-the-salon-6957402810405096198?refer=embed\"target=\"_blank\" title=\"\u266c to the salon - inactive\"  target=\"_blank\">\u266c to the salon &#8211; inactive<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>TikTok has become obsessed with the digital perm, with the hashtag #digitalperm garnering more than 52 million views. Creators documenting the process of the treatment sing its praises for providing long-lasting, effortless waves, calling it the ultimate time-saving hack for a bouncy blow-out.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@xtinayee\/video\/7106954309752933678\" data-video-id=\"7106954309752933678\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@xtinayee?refer=embed\"target=\"_blank\" title=\"@xtinayee\"  target=\"_blank\">@xtinayee<\/a> <\/p>\n<p>Come with me to the salon for a summer hairtransformation! \ud83d\udc87\ud83c\udffb\u200d\u2640\ufe0f I got a <a href=\"https:\/\/www.tiktok.com\/tag\/digitalperm?refer=embed\"title=\"digitalperm\" target=\"_blank\"  target=\"_blank\">#digitalperm<\/a> at @_newhairnyc_. Claire was my hairstylist and she was amazing!<\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/to-the-salon-6957402810405096198?refer=embed\"target=\"_blank\" title=\"\u266c to the salon - inactive\"  target=\"_blank\">\u266c to the salon &#8211; inactive<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>While it all sounds like a dream, it should be noted that some hair types are less suited to a digital perm. If your hair is damaged or extremely fine, many stylists don\u2019t recommend the treatment as the curls either won\u2019t hold or your hair won\u2019t be able to tolerate the chemicals. However if it is suitable, you can expect results to last for around three months.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@calaaiss\/video\/7115521736589806891\" data-video-id=\"7115521736589806891\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@calaaiss?refer=embed\"target=\"_blank\" title=\"@calaaiss\"  target=\"_blank\">@calaaiss<\/a> <\/p>\n<p>Reply to @jess_hartmann week 2 update! this is what it looks like after i shower and let my hair air dry \ud83d\ude42 <a href=\"https:\/\/www.tiktok.com\/tag\/digitalperm?refer=embed\"title=\"digitalperm\" target=\"_blank\"  target=\"_blank\">#digitalperm<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/seoul?refer=embed\"title=\"seoul\" target=\"_blank\"  target=\"_blank\">#seoul<\/a><\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/original-sound-7115521704168000302?refer=embed\"target=\"_blank\" title=\"\u266c original sound - calais\"  target=\"_blank\">\u266c original sound &#8211; calais<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>Making an appointment at the hair salon ASAP.<\/p>\n","protected":false},"author":27090,"featured_media":74868,"template":"","format":"standard","categories":[38,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Perm: Does This TikTok-Loved Treatment Work?<\/title>\n<meta name=\"description\" content=\"The perm is back, but not as you know it. 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