{"id":7405,"date":"2020-11-28T17:29:12","date_gmt":"2020-11-28T17:29:12","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=181503"},"modified":"2020-11-30T08:58:28","modified_gmt":"2020-11-30T08:58:28","slug":"black-friday-evergreen-dresses-born-for-every-season-every-year","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/black-friday-evergreen-dresses-born-for-every-season-every-year\/","title":{"rendered":"Going Evergreen. Why Fashion Should Be For Every Season And Every Year"},"content":{"rendered":"
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PARIS, FRANCE \u2013 SEPTEMBER 02: A passerby wears a white and brown dress with printed geometric patterns, an orange Celine large bag, a blue protective face mask, on September 02, 2020 in Paris, France. (Photo by Edward Berthelot\/Getty Images)<\/figcaption><\/figure>\n

This time of the year, the word \u201cshopping\u201d is, more often than not, laid alongside terms like \u201cfrenzy\u201d and \u201chaul\u201d and \u201cmegadeal.\u201d With so many retailers beguiling us by way of slashed prices and free shipping during Black Friday its easy to fall victim to the more is more<\/em> capacity of bottomless consumption.<\/p>\n

Such over-gathering, however, is less than conducive to the general state of things when it comes to landfill and mass-production. And Black Friday\u2019s template being laden with temptation is, just that, tempting. So, realizing the need<\/em> from the want<\/em> can be murky.<\/p>\n

To counter, a few brand owners are going renegade. Kit Willow, for example, is becoming known for not adhering to the up-the-ante nature of Black Friday. The Australian designer of label Kitx is running her second year promoting no reductions in price. Instead, she is reminding people to \u201cshop less\u201d and, in place of a discount, promising to \u201cplant a tree with every purchase.\u201d<\/p>\n

For me, shopping (and fashion) is a now a balance between form and function. And all about simplicity. Where once it was all about new and exciting and extra, adopting a new piece for my already overcrowded wardrobe means any purchased item must have a deserved place. Will I wear it? Do I really<\/em> love it, or just love the idea of it? Is it actually comfortable to wear on my actual body? Will it last season after season? And if, at the end of such mental grilling, I\u2019m still guiltlessly interested, I allow myself to proceed \u201cto cart.\u201d<\/p>\n

This conscious style of shopping is aligned with the slow fashion movement. A quiet revolution that is both anti-season and anti-trend. It aims to provide garments that suit a lifestyle need and offer them as they\u2019re dreamed up, rather than to suit a rash turnover deadline. And really, such idealism makes complete sense, both environmentally and financially. Knowing you\u2019re purchasing a piece that will see you through any kind of weather and, in turn, is not stamped with a date and time also suggests you can spend a little more a little less often. Investment shopping, as they say.<\/p>\n

It\u2019s the idea that if you spend $50 on a new top every week for a year it doesn\u2019t seem like much, but in the end you\u2019ll likely do an annual closet purge with all these cheap as chips things relegated to the \u201cdone\u201d pile. If, however, you spend an equivalent on just a few items a year you\u2019re not only probably purchasing better quality but you\u2019re greatly slowing the consumption machine.<\/p>\n

So, as you peruse through the blinding lights of percentage discounts this weekend, remember to put your money where your future is. It\u2019s worth it on so many levels.<\/p>\n

Here\u2019s a sample of staple investment dressing more likely to be worn and passed down, than stashed and trashed. In winter, layer with turtlenecks and chunky cardis, in summer sport with chunky sandals and not much else. They\u2019ll be worth your hard-earned cash, the good wooden hanger and a selfie or ten.<\/p>\n

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Kitx<\/figcaption><\/figure>\n
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Zimmermann<\/figcaption><\/figure>\n
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Acne<\/figcaption><\/figure>\n
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Mateau<\/figcaption><\/figure>\n
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Marle<\/figcaption><\/figure>\n
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Innika Choo<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Kitx \u2018Localised\u2019 dress, $595<\/a><\/em>
\nZimmermann \u2018Lovestruck\u2019 day dress, $795<\/a><\/em>
\nAcne Studios satin dress, $640\u00a0<\/a><\/em>
\nMatteau asymmetric long tiered dress, $770<\/a><\/em>
\nMarle \u2018Patricia\u2019 dress, $320, from The Undone Store<\/a><\/em>
\nInnika Choo scallop frill dress, $364<\/a><\/em><\/p>\n","protected":false},"author":294,"featured_media":7417,"template":"","format":"standard","categories":[23,17,16],"yoast_head":"\nBlack Friday. How To Slow Your Shopping For Every Season, Every Year<\/title>\n<meta name=\"description\" content=\"As you peruse through the blinding lights of percentage discounts this Black Friday weekend, remember to put your money where your future is. It\u2019s worth it on so many levels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/black-friday-evergreen-dresses-born-for-every-season-every-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Evergreen. 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