{"id":73586,"date":"2023-03-24T15:32:37","date_gmt":"2023-03-24T15:32:37","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=73586"},"modified":"2023-03-24T15:32:37","modified_gmt":"2023-03-24T15:32:37","slug":"beyonce-and-adidas-end-ivy-park-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/beyonce-and-adidas-end-ivy-park-collaboration\/","title":{"rendered":"Beyonc\u00e9 and Adidas End Their Ivy Park Collaboration"},"content":{"rendered":"
\"\"
Beyonce for Ivy Park x Adidas<\/figcaption><\/figure>\n

Beyonc\u00e9<\/a> and German activewear brand adidas<\/a> have mutually agreed to go their separate ways, a sourced confirmed to The Hollywood Reporter<\/em><\/a>. In 2018 Beyonc\u00e9 and adidas collaborated to relaunch the singer\u2019s activewear label Ivy Park<\/a> and have since developed new footwear and apparel for the brand.<\/p>\n

According to the new report, adidas and Ivy Park have been butting heads on major creative differences. Beyonc\u00e9 is now looking to reclaim her brand and \u201cmaintain creative freedom.\u201d<\/p>\n

In 2016, the record-breaking Grammy-winner<\/a> first launched Ivy Park with Sir Philip Green of TopShop<\/a> with a 50-50 venture. She purchased full ownership<\/a> in 2018, then relaunched the project under the Adidas umbrella.<\/p>\n

The line has amassed A-list crew of fans from Reese Witherspoon<\/a> to Cardi B<\/a>, Yara Shahidi<\/a>\u00a0and Zendaya<\/a> and Ivy Park prides itself on keeping its designs gender-neutral.<\/p>\n

\"\"
Beyonce Ivy Park Drip 2<\/figcaption><\/figure>\n

In 2019, Beyonc\u00e9 told Elle<\/em><\/a>, \u201cI love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.\u201d She continued, \u201cThis new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.\u201d<\/p>\n

Beyonc\u00e9 said, \u201cI took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.\u201d<\/p>\n

\"Ivy
Beyonce for Ivy Park x Adidas ‘This Is My Park’<\/figcaption><\/figure>\n

This January, Beyonc\u00e9 previewed the latest adidas x Ivy Park collab, dubbed Park Trail, in Dubai the day before she performed a private, extravagant concert<\/a> in the city, marking her first return to the stage in four years.<\/p>\n

Beyonc\u00e9\u00a0will kick off her highly anticipated Renaissance World Tour<\/a> in Stockholm on May 10, before taking it across Europe to Canada and North America, before it ends on Sept. 27 at Caesars Superdome in New Orleans. The Renaissance World Tour will have a mix of both stadium and arena performances.<\/p>\n","protected":false},"author":31863,"featured_media":73588,"template":"","format":"standard","categories":[23,17,16],"yoast_head":"\nBeyonc\u00e9 and Adidas End Their Ivy Park Collaboration<\/title>\n<meta name=\"description\" content=\"Beyonc\u00e9 and German activewear brand adidas have mutually agreed to go their separate ways according to a new report\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/beyonce-and-adidas-end-ivy-park-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyonc\u00e9 and Adidas End Their Ivy Park Collaboration\" \/>\n<meta property=\"og:description\" content=\"Beyonc\u00e9 and German activewear brand adidas 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