{"id":73385,"date":"2023-03-22T21:32:05","date_gmt":"2023-03-22T21:32:05","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=73385"},"modified":"2023-03-22T21:32:05","modified_gmt":"2023-03-22T21:32:05","slug":"kim-kardashian-taps-sza-for-skims-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kim-kardashian-taps-sza-for-skims-campaign\/","title":{"rendered":"Kim Kardashian Crowns SZA \u2018the Woman of the Moment\u2019 in New SKIMS Campaign"},"content":{"rendered":"
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SZA for SKIMS, photographed by Greg Swales<\/figcaption><\/figure>\n

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate commission.<\/em><\/p>\n

Kim Kardashian<\/a>\u2019s solutions-wear brand SKIMS<\/a> has harnessed an impressive celebrity roster since it\u2019s start in 2019.<\/p>\n

There has been supermodel Kate Moss<\/a>, music royalty\u00a0Paris Jackson<\/a>, Victoria\u2019s Secret veterans<\/a>\u00a0Tyra Banks<\/a>,\u00a0Heidi Klum<\/a>, Alessandra Ambrosio<\/a>, iconic rapper Snoop Dogg<\/a>, Brooke Shields<\/a>, comedian Chelsea Handler<\/a>, Yellowjackets<\/em> actress Juliette Lewis<\/a>, Pose<\/em> star Indya Moore<\/a>, The White Lotus<\/em><\/a>‘ Beatrice Grann\u00f2 and Simona Tabasco<\/a> and far more.<\/p>\n

Now, Grammy-winning singer-songwriter SZA<\/a> has posed in the brand\u2019s signature Fit Everybody Underwear<\/a>.\u201c<\/em>I\u2019m excited to be in\u00a0SKIMS<\/a>\u2019 latest Fits Everybody underwear<\/a> campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,\u201d <\/em>SZA<\/a> said in an official statement.<\/p>\n

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SZA for SKIMS, photographed by Greg Swales<\/figcaption><\/figure>\n

The \u201cDrew Barrymore\u201d singer posed in balconette bras, bandeaus, bralettes, bodysuits, high-rise briefs and hosiery in varying shades of black and brown while wearing layered gold necklaces in photos by Greg Swales.<\/p>\n

As the co-founder and creative director, Kardashian said in a release, \u201cSZA\u2019s honesty, confidence, and dynamic energy are unparalleled. She\u2019s truly the women of the moment.\u201d The reality television superstar continued, \u201cI\u2019m so honored for her to be featured in SKIMS\u2019 latest campaign.\u201d<\/p>\n

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SZA for SKIMS, photographed by Greg Swales<\/figcaption><\/figure>\n

Kardashian\u2019s business partner, the other half of SKIMS and CEO Jens Grede said, \u201cSZA is a defining voice in popular culture today; a multi-faceted artist who\u2019s an inspiration to women everywhere.\u201d She added, \u201cWe are thrilled to spotlight SZA in this campaign as we believe she embodies the values of\u00a0SKIMS.\u201d<\/p>\n

The SKIMS campaign was released in conjunction with SZA\u2019s final tour stop on her soldout SOS<\/em> tour at The Forum in Los Angeles.<\/p>\n

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SZA for SKIMS, photographed by Greg Swales<\/figcaption><\/figure>\n

SZA is continuing to make a name for herself in music with her critically acclaimed second solo studio album SOS. <\/em>Since its December 2022 release, the record has spent 10 non-consecutive weeks at the top of the Billboard 200 album chart<\/em><\/a>.<\/p>\n

Read GRAZIA USA<\/em>\u2019s Spring issue<\/a> featuring cover star Lucy Boynton:<\/strong><\/p>\n

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