{"id":72503,"date":"2023-03-07T19:17:48","date_gmt":"2023-03-07T19:17:48","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=72503"},"modified":"2023-03-07T19:21:48","modified_gmt":"2023-03-07T19:21:48","slug":"jennifer-lopez-models-lingerie-for-intimissimi","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lopez-models-lingerie-for-intimissimi\/","title":{"rendered":"Jennifer Lopez Strips Down to Her Lingerie for New Intimissimi Campaign"},"content":{"rendered":"
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Jennifer Lopez photographed by Chris Colls for Intimissimi (Courtesy of Intimissimi)<\/figcaption><\/figure>\n

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate <\/span>commission.<\/i><\/p>\n

As if Jennifer Lopez<\/a> isn’t busy enough, she has a new partnership to add to her r\u00e9sum\u00e9. This week, Lopez was named the newest global brand ambassador for the Italian lingerie and intimate apparel label Intimissimi<\/a>, and announced the news by starring in its Spring\/Summer 2023 campaign.<\/p>\n

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Jennifer Lopez photographed by Chris Colls for Intimissimi (Courtesy of Intimissimi)<\/figcaption><\/figure>\n

The idea of a partnership all started last year when she traveled to Italy. \u201cI love Italy,\u201d Lopez<\/a> said in an official statement. \u201cThe people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.\u201d<\/p>\n

You may remember, she was in Italy during her second honeymoon<\/a> with husband Ben Affleck last summer following their second set of nuptials. Perhaps it was during that trip that she enjoyed some retail therapy?<\/p>\n

In the campaign, Lopez stripped down to the colorful lace-embroidered bras and panties as she posed for photographer Chris Colls in an Italian villa. The campaign\u2019s cinematic imagery encapsulated the ambiance of the Italian cliffside village of Positano and the colors of the collection reflected the environment, with fuchsia representing the bougainvillea flower, orange speaking to the glowing sun and turquoise symbolizing the Mediterranean Sea.<\/p>\n

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Jennifer Lopez photographed by Chris Colls for Intimissimi (Courtesy of Intimissimi)<\/figcaption><\/figure>\n

\u201cWhen looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez<\/a>,\u201d said Chief Executive Officer Matteo Veronesi. \u201cWe want women to live the most fulfilling life and feel empowered every day.\u201d<\/p>\n

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Jennifer Lopez photographed by Chris Colls for Intimissimi (Courtesy of Intimissimi)<\/figcaption><\/figure>\n

Lopez said in a statement that she’s “proud” to be an “Intimissimi<\/a> woman” and she’s “honored that they view me as someone who emulates their own qualities of confident, lively and strong.\u201d<\/p>\n

SHOP NOW:<\/h3>\n
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SHOP NOW:<\/strong> Intimissimi Silk Kimono, $159 via Intimissimi<\/a><\/figcaption><\/figure>\n
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SHOP NOW:<\/strong> Intimissimi Pretty Flowers Sofia Balconette Bra, $69 via Intimissimi\u00a0<\/a><\/figcaption><\/figure>\n
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SHOP NOW:<\/strong> Intimissimi Pretty Flowers Panties, $15 via Intimissimi<\/a><\/figcaption><\/figure>\n
\"\"
SHOP NOW:<\/strong> Intimissimi Pretty Flowers Gioia Super Push-up Bra, $69 via Intimissimi\u00a0<\/span><\/span><\/a><\/figcaption><\/figure>\n
\"\"
SHOP NOW:<\/strong> Intimissimi Pretty Flowers Panties, $15 via Intimissimi\u00a0<\/span><\/span><\/a><\/figcaption><\/figure>\n
\"\"
SHOP NOW: Intimissimi Pretty Flowers Elena Balconette Bra, $69 via Intimissimi\u00a0<\/span><\/span><\/a><\/figcaption><\/figure>\n
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SHOP NOW:<\/strong> Intimissimi Pretty Flowers Brazilian, $18 via Intimissimi\u00a0<\/span><\/span><\/a><\/figcaption><\/figure>\n","protected":false},"author":31863,"featured_media":72507,"template":"","format":"standard","categories":[23,16,5160,2717],"yoast_head":"\nJennifer Lopez Models Lingerie in New Intimissimi Campaign<\/title>\n<meta name=\"description\" content=\"Jennifer Lopez is the new global ambassador for Italian lingerie label Intimissimi. 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