{"id":72440,"date":"2023-03-06T18:20:54","date_gmt":"2023-03-06T18:20:54","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=72440"},"modified":"2023-03-06T18:23:49","modified_gmt":"2023-03-06T18:23:49","slug":"the-victorias-secret-fashion-show-is-making-a-comeback","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/the-victorias-secret-fashion-show-is-making-a-comeback\/","title":{"rendered":"The Victoria\u2019s Secret Fashion Show Is Making a Comeback"},"content":{"rendered":"
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Taylor Hill walks the runway at the 2018 Victoria’s Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. (TIMOTHY A. CLARY\/AFP via Getty Images)<\/figcaption><\/figure>\n

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliatecommission.<\/em><\/p>\n

The annual Victoria\u2019s Secret<\/a> Fashion Show is returning after a four-year hiatus.<\/p>\n

The lingerie company revealed the news during its 2022 earnings call on Friday and the brand\u2019s CFO Timothy Johnson confirmed it in a statement acquired by The Hollywood Reporter<\/em><\/a>. \u201cWe\u2019re going to continue to lean into the marketing spend to invest in the business,\u201d he said. \u201cAnd also, to support the new version of our fashion show, which is to come later this year.\u201d A spokesperson for the brand told the publication that Victoria\u2019s Secret<\/a> is \u201calways innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do and reinforce our commitment to championing women\u2019s voices and their unique perspectives.\u201d<\/p>\n

Previously, the event brought its most famous models together, from Gisele B\u00fcndchen<\/a> and Adriana Lima<\/a>, to Tyra Banks<\/a> and Heidi Klum<\/a>, for a glittering catwalk extravaganza. The first show was held in August 1995 and ran for 23 consecutive years (except for 2004). At its height, the spectacle was the most-watched fashion event of the year, with performances from Rihanna<\/a>, Justin Bieber<\/a>, Taylor Swift<\/a>, Halsey<\/a>\u00a0and more.<\/p>\n

\"VS
Taylor Hill, Jasmine Tookes, Elsa Hosk, Adriana Lima, Behati Prinsloo, and Candice Swanepoel pose during the finale of the 2018 Victoria’s Secret Fashion Show at Pier 94 on November 8, 2018 in New York City.<\/figcaption><\/figure>\n

The cancelation of the Victoria\u2019s Secret<\/a> Fashion Show came in November 2019, following poor television ratings and declining sales amid a controversial time for the brand. That same year, the company clipped its wings, dropping the Victoria\u2019s Secret Angel title<\/a> due to criticism that the brand had an outdated, narrow beauty standard and did not include models of all shapes and backgrounds.<\/p>\n

The tides turned for the brand when CEO Les Wexner\u2019s close ties with disgraced financier and sex trafficker Jeffrey Epstein came to light. In 2020, the company faced further backlash when a New York Times<\/em><\/a> expos\u00e9 accused former chief marketing officer of Victoria\u2019s Secret<\/a> parent company L Brands, Ed Razek, of sexual harassment, bullying and creating \u201ca culture of misogyny.\u201d<\/p>\n

Previous comments from Razek cemented the public perception that Victoria\u2019s Secret had failed to evolve with the times<\/a>. When asked if he would ever consider featuring a more diverse cast of models in 2018, Razek told Vogue<\/em><\/a>, \u201cI don\u2019t think we should. Well, why not? Because the show is a fantasy. It\u2019s a 42-minute entertainment special. That\u2019s what it is.\u201d<\/p>\n

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Candice Huffine and Mayowa Nicholas for Victoria’s Secret<\/figcaption><\/figure>\n

Last summer, Hulu released a three-part documentary series, detailing the rise and fall of the brand in Victoria\u2019s Secret: Angels and Demons<\/em><\/a>. At the time of its release, the brand addressed the docuseries with People<\/em><\/a>. \u201cThe company featured in this docuseries does not reflect today’s Victoria’s Secret & Co<\/a>,\u201d a spokesperson confirmed. \u201cWhen we became a stand-alone company in August 2021, we set out to regain the trust of our customers, associates and partners.\u201d<\/p>\n

In June 2022, the brand launched a new campaign acknowledging their new vision<\/a>. \u201cWe\u2019ve changed,\u201d read the message. \u201cWe now know beauty was always yours to define. We see you. You\u2019re multi-dimensional, ever-evolving, real. We promise to advocate for you. Now and forever. Stay close, we\u2019re growing. To us, you\u2019re everything.\u201d<\/p>\n

\"Bare
Photo from Victoria Secret’s Bare Infinity Flex Bra lookbook:<\/figcaption><\/figure>\n

In place of Victoria\u2019s Secret Angels, the brand has established its new \u201cVS Collective<\/a>\u201d featuring a more inclusive cast of women known for their career achievements and influential voices in the community. Those have included the likes of Adut Akech, Amanda de Cadenet, Bella Hadid, Eileen Gu, Megan Rapinoe, Naomi Osaka and many more<\/a>.<\/p>\n","protected":false},"author":31863,"featured_media":72441,"template":"","format":"standard","categories":[38,17,16],"yoast_head":"\nThe Victoria\u2019s Secret Fashion Show Is Returning<\/title>\n<meta name=\"description\" content=\"The lingerie company announced the annual Victoria's Secret Fashion Show is set to return after a four-year hiatus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/the-victorias-secret-fashion-show-is-making-a-comeback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Victoria\u2019s Secret Fashion Show Is Making a Comeback\" \/>\n<meta property=\"og:description\" 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