{"id":72326,"date":"2023-02-15T03:27:18","date_gmt":"2023-02-15T03:27:18","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=72326"},"modified":"2023-03-06T18:25:00","modified_gmt":"2023-03-06T18:25:00","slug":"how-tableau-is-investing-in-the-future-of-hosting-experiences","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/how-tableau-is-investing-in-the-future-of-hosting-experiences\/","title":{"rendered":"Creating a New Category in the Luxury Market: How Tableau Is Investing in the Future of Hosting Experiences"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72468 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/unnamed-1160-copy.jpg\" alt=\"\" width=\"1280\" height=\"852\" \/><\/p>\n<p>Refael Zuraivin, owner of Refael Design Studio, hosts prestigious private events around the world for the extremely wealthy. During his events, his elite guests were inquiring about his one-of-a-kind napkins that were part of the table arrangements. He realized that he had created something unique, which could be sold to a wide range of customers from around the world. His limited products were associated with an emotional experience. <a href=\"https:\/\/graziamagazine.com\/articles\/fathers-day-unique-gifts\/\">Customers wanted his napkins<\/a> not only because they were beautiful and rare, but because the items were associated with an emotional experience. Refael\u2019s unique table linen simply meant more to them than any others they could usually get their hands on.<\/p>\n<p>Venture capital investment firm, Clear Future, began funding <a href=\"https:\/\/tableau.casa\/\" target=\"_blank\">Tableau<\/a> shortly after, Co-founder and CEO of Tableau, Carmit Arabov, who was one of Refael\u2019s clients, was approached by him with this unique business opportunity. The company realized it didn\u2019t have much competition within the luxury market because Tableau would satiate the need for better hosting experiences. This includes anything considered home fashion or hosting related.<\/p>\n<p>Co-founder, Carmit Arabov, explains how Tableau creates a new category in luxury markets:<\/p>\n<p>\u201cEven for the most affluent people, owning the product isn\u2019t what matters anymore. People are spending money on vacations, dining, and special life experiences, not products. Tableau\u2019s intention is to offer clients better hosting experiences at home. Making a home luxurious with Tableau\u2019s products leads to more meaningful connections with loved ones. The company that Refael and I created brings back generosity and exuberance to hosting. Everyone will experience royal treatment with our limited edition products.\u201d<\/p>\n<p>Tableau is a luxury home fashion brand that started their vision with the release of a table linen collection. These 8 limited edition designs convey various themes for a hosted experience. Some items in the collections are upon request, but currently Tableau is offering tablecloths, napkins, placemats, napkin rings, and hand-painted vases.<\/p>\n<p>The 8 collections are named as follows:<\/p>\n<ul>\n<li>Zodiac<\/li>\n<li>Denim<\/li>\n<li>Oxford<\/li>\n<li>Blue<\/li>\n<li>White<\/li>\n<li>Flying Over Rome<\/li>\n<li>Spring<\/li>\n<li>Characters<\/li>\n<li>Tiles<\/li>\n<\/ul>\n<figure id=\"attachment_72328\" aria-describedby=\"caption-attachment-72328\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72328 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/03\/Picture31.jpg\" alt=\"\" width=\"1280\" height=\"1280\" \/><figcaption id=\"caption-attachment-72328\" class=\"wp-caption-text\">The exquisite Flying Over Rome Collection, by TABLEAU. Designer: Refael Zuraivin<\/figcaption><\/figure>\n<p>Tableau\u2019s launch of these collections was extremely successful and even attracted interest from Farfetch. The exclusive luxury platform has now added Tableau\u2019s unique collections on their site. This collaboration was a step towards Tableau\u2019s aim to become the number one home fashion company in the world. In addition, the company plans to collaborate with leading high-end international <a href=\"https:\/\/gritdaily.com\/retail-media-networks-utopia-look-into-the-future\/\" target=\"_blank\">retail brands<\/a>. The hosting experience within the luxury market is an untapped $385 billion industry that Tableau plans on seizing.<\/p>\n<p>Tableau\u2019s current collections will demonstrate Refael\u2019s unique designs and how high quality, durable, and unique the products are. After they\u2019ve become widely known, Tableau plans to expand their products to include all home fashion and decor products. This could include furniture, kitchenware, textile products, and more.<\/p>\n<p>Tableau will maximize their personalized experience for customers by eventually launching private concierge table design services and offering scheduled use of products for commercial venues. This strategy would mesh with Tableau\u2019s overall mission of giving customers an immersive experience with their brand. Tableau would become a part of what gives their home beauty and functionality. Every purchase of their signature table linen comes with \u201cThe Art of Hosting\u201d handbook which offers master host hacks, and helps hosts cultivate and execute elegant and welcoming environments.<\/p>\n<p>Co-founder and Creative Director Refael Zuraivin illuminates Tableau\u2019s future within the luxury market:<\/p>\n<p>\u201cWe see this company as more than an internet brand. Tableau\u2019s products are available on its <a href=\"https:\/\/tableau.casa\/\" target=\"_blank\">e-commerce website<\/a> and on Farfetch Fashion Concierge. Our plan is to open our first store in New York by the end of this year. Tableau will also open pop up shops at picturesque international locations during the summertime. We\u2019re looking into having these pop ups in France, the Hamptons, and other stunning venues because our VIP audience prefers that. Within the next few years, Tableau will expand to all other aspects of home fashion, not just table linen. I want to continue telling stories through my designs. I\u2019m inspired by the fashion world and I love dressing any space. I want to explore what other home products I can layer with the unique personality all of my designs entail.\u201d<\/p>\n","protected":false},"author":26633,"featured_media":72468,"template":"","format":"standard","categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Tableau Is Investing in the Future of Hosting Experiences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/how-tableau-is-investing-in-the-future-of-hosting-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a New Category in the Luxury Market: How Tableau Is Investing in the Future of Hosting Experiences\" \/>\n<meta property=\"og:description\" content=\"Refael Zuraivin, owner of Refael Design Studio, hosts prestigious private events around the world for the extremely wealthy. During his events, his elite guests were inquiring about his one-of-a-kind napkins that were part of the table arrangements. 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