{"id":72118,"date":"2023-02-01T15:23:48","date_gmt":"2023-02-01T15:23:48","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=72118"},"modified":"2023-02-24T15:25:00","modified_gmt":"2023-02-24T15:25:00","slug":"emma-kotos-the-clean-girl-aesthetic-trend-embracing-natural-beauty","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/emma-kotos-the-clean-girl-aesthetic-trend-embracing-natural-beauty\/","title":{"rendered":"Emma Kotos: The Clean-Girl Aesthetic Trend &amp; Embracing Natural Beauty"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72119 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/Emma-Kotos-1-114-copy.jpg\" alt=\"\" width=\"1280\" height=\"1594\" \/><\/p>\n<p>Social media is home to many trends, from pop culture to fashion. The \u201cclean-girl aesthetic\u201d is no exception. Also known as the \u201cminimalistic look,\u201d the clean-girl aesthetic focuses on decluttering, simplifying life, and presenting a sleek, put-together appearance. This trend is rapidly gaining popularity on TikTok and <a href=\"https:\/\/www.instagram.com\/emmakotos\/?hl=en\" target=\"_blank\">Instagram<\/a>, with many influencers discussing how to achieve this fashionable yet effortless look.<\/p>\n<p>According to Instagram star <a href=\"https:\/\/www.youtube.com\/channel\/UCbaI0AtxRrDX1ii_y00g1VA\" target=\"_blank\">Emma Kotos<\/a><u>,<\/u> Clean Girl Aesthetic is on track to be one of the biggest trends on social media this year. And with a whopping 1.3 million followers on Instagram alone, <a href=\"https:\/\/www.tiktok.com\/@emmakotos\" target=\"_blank\">Emma<\/a> is quite the expert.<\/p>\n<p>Born in Seattle in 1998, she traveled a lot as a child before her family settled in a small town in Connecticut. Homeschooled for most of her life, she packed a bag, got in her car and traveled to California to settle. \u201cI always wanted to be in the entertainment industry, and I knew California was the best place to start,\u201d she says.<\/p>\n<p>She\u2019s been a model since she was 18 and quickly gained a substantial following on social media. Her Instagram page is filled with beautiful images of her posing in designer looks. Still, her down-to-earth personality and natural sense of style have made her one of the most influential models on Instagram today, with sponsorships including Playboy Fashion, Honey Birdette, Shein, EATS, and LINGERIE.<\/p>\n<p>The Clean-Girl Aesthetic Trend is one way social media accepts and embraces natural beauty. And according to Kotos, in 2023, we can expect to see women embrace their unique appearances by letting go of unrealistic beauty standards and striving for self-acceptance instead.<\/p>\n<p>\u201cThe best thing about 2023, the biggest beauty trend, will be embracing your natural features and individuality,\u201d she says. \u201cAnd I\u2019m so excited about that!\u201d<\/p>\n<p>Rather than focusing on the \u2018ideal\u2019 look created by society, women will come to terms with their true selves and choose makeup, clothing, haircuts, and lifestyle choices that reflect who they are and make them feel beautiful inside and out.<\/p>\n<p>\u201cThe Clean Girl Aesthetic is essentially based on girls who wear less makeup and dress more casual,\u201d she says. \u201cIt\u2019s a trend that increased in 2022, and I believe it will keep growing in 2023.<\/p>\n<p>\u201cWe are becoming more drawn to a natural look because it is more attainable and relatable.\u201d<\/p>\n<p>To start your clean-girl journey, you can start by sorting your wardrobe and removing items you haven\u2019t worn in months or clothes that don\u2019t make you feel your best. Choose neutral colors and accessorize with simple jewelry pieces like stud earrings can help keep things easy and elegant.<\/p>\n<p>Invest in quality basics like plain t-shirts and cute sneakers to ensure you always have the perfect minimalistic outfit, and get creative with hairstyles and makeup \u2013 but don\u2019t go overboard! Try going for natural looks with soft highlights or subtly flushed cheeks for an effortless touch of glamour.<\/p>\n<p>Finally, Emma says the most important aspect of embracing natural beauty is that it encourages girls to \u201cstay true to yourself, keep striving to hit your goals, and never give up on your dreams.\u201d<\/p>\n","protected":false},"author":26633,"featured_media":72119,"template":"","format":"standard","categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emma Kotos: The Clean-Girl Aesthetic Trend &amp; Embracing Natural Beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/emma-kotos-the-clean-girl-aesthetic-trend-embracing-natural-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emma Kotos: The Clean-Girl Aesthetic Trend &amp; Embracing Natural Beauty\" \/>\n<meta property=\"og:description\" content=\"Social media is home to many trends, from pop culture to fashion. 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