{"id":71592,"date":"2023-02-14T19:54:01","date_gmt":"2023-02-14T19:54:01","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=71592"},"modified":"2023-02-14T20:09:34","modified_gmt":"2023-02-14T20:09:34","slug":"diana-madison-beauty-drops-new-illuminating-eye-cream","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/diana-madison-beauty-drops-new-illuminating-eye-cream\/","title":{"rendered":"Diana Madison Beauty Expands Skincare Line with a New Illuminating Eye Cream"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71665 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/diana-madison79-copy.jpg\" alt=\"\" width=\"1280\" height=\"1920\" \/><\/p>\n<p>When <a href=\"https:\/\/www.instagram.com\/dianamadison\/?hl=en\" target=\"_blank\">Diana Madison<\/a> walks into a store like Neiman Marcus or Anthropologie and sees strangers buying her <a href=\"http:\/\/dianamadisonbeauty.com\" target=\"_blank\">beauty products<\/a>, she says it still \u201ctrips me out because it wasn&#8217;t part of my plan.\u201d<\/p>\n<p>The entrepreneur began her career in entertainment with a YouTube talk show, which evolved into a multi-channel property, Shandy Media\/Obsev Studios. The idea to start her own beauty business came later, when she couldn\u2019t find clean products to help with eczema. \u201cFor four years, I researched and worked with labs on my time off,\u201d Madison tells <em>GRAZIA Gazette<\/em>. \u201cIt was really a passion project.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71595 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/DSC_3008color.jpg\" alt=\"\" width=\"1280\" height=\"1920\" \/><\/p>\n<p>Madison deliberately launched small with a single offering, <a href=\"https:\/\/www.dianamadisonbeauty.com\/products\/glowtopia-face-oil\" target=\"_blank\">Glowtopia<\/a>. This \u201cmagic\u201d holy grail of face oils \u201cblew up and went viral on Instagram,\u201d Madison recalls of her signature Diana Madison Beauty product that\u2019s since become a staple for Hollywood makeup artists.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71596 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/Eye_Cream_diana-madison-beauty_2.jpg\" alt=\"\" width=\"1280\" height=\"1280\" \/><\/p>\n<p>The brand expanded its range with <a href=\"https:\/\/www.dianamadisonbeauty.com\/products\/glowette\" target=\"_blank\">body oil<\/a>, <a href=\"https:\/\/www.dianamadisonbeauty.com\/products\/the-glow-factor-face-sheet-mask-5-pack\" target=\"_blank\">hydrating face masks<\/a> and, most recently, a <a href=\"https:\/\/www.dianamadisonbeauty.com\/products\/illumin-eye-saffron-oil-brightening-eye-cream\" target=\"_blank\">brightening eye cream<\/a> made with saffron oil sourced from Armenia. \u201cThere isn&#8217;t anything like this on the market,\u201d Madison explains. \u201cThe saffron oil will brighten under the eyes, the buckwheat oil will de-puff, and there are so many other benefits, from skin tightening to anti-aging.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71593 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/01_04_2023_IMG_1738.jpg\" alt=\"\" width=\"1280\" height=\"1166\" \/><\/p>\n<p>Madison may have built her business slowly, but she plans to release four more items this year alone. \u201cI just hope to be making more products that help people with their skin and help them feel empowered,\u201d she says.<\/p>\n<p><strong>Read the new <em>GRAZIA Gazette: Awards Season<\/em> edition:<\/strong><\/p>\n<div data-url=\"https:\/\/issuu.com\/emg2021\/docs\/la_gazette_spreads_hr\" style=\"width: 500px; height: 386px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><\/p>\n","protected":false},"author":33012,"featured_media":71667,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diana Madison Beauty Launches New Illuminating Eye Cream<\/title>\n<meta name=\"description\" content=\"Diana Madison is expanding her namesake clean beauty line with a new illuminating eye cream made with saffron oil sourced from Armenia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/diana-madison-beauty-drops-new-illuminating-eye-cream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diana Madison 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