{"id":71314,"date":"2023-02-06T19:39:05","date_gmt":"2023-02-06T19:39:05","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=71314"},"modified":"2023-02-06T19:41:00","modified_gmt":"2023-02-06T19:41:00","slug":"daniel-lee-new-look-for-burberry-is-archive-inspired","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/daniel-lee-new-look-for-burberry-is-archive-inspired\/","title":{"rendered":"Burberry Releases First Campaign and New Logo from Daniel Lee"},"content":{"rendered":"
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Courtesy of Burberry (Credit: Photographed by Tyrone Lebon)<\/figcaption><\/figure>\n

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate commission.<\/em><\/p>\n

Just two weeks before designer Daniel Lee is set to present his first runway collection<\/a> for the British fashion house Burberry<\/a>, the new chief creative officer has released his first creative campaign for the brand, revealing a new aesthetic and a different logo.<\/p>\n

Photographed and directed by Tyrone Lebon, the campaign features English stars, including actress Dame Vanessa Redgrave, rapper Shygirl<\/a>, British-Nigerian MC, rapper and record producer Skepta, soccer player Raheem Sterling, model Liberty Ross, and model\/musician Lennon Gallagher, the son of Oasis front man Liam Gallagher.<\/p>\n

South Korean actress and model Jun Ji-Hyun also stars in the campaign alongside musical artist John Glacier, who composed an original score for the brand’s short film.<\/p>\n

\"\"
Courtesy of Burberry (Credit: Photographed by Tyrone Lebon)<\/figcaption><\/figure>\n

Lebon artistically captured his subjects around landmark London locations, from the home of Nelson\u2019s Column and the National Gallery, Trafalgar Square, to Albert Bridge, named after Queen Victoria\u2019s husband and Prince Consort, Prince Albert.<\/p>\n

The Burberry<\/a> rainwear the models wore in the photographs was not designed by Lee, but was preexisting product in the brand\u2019s assortment.<\/p>\n

\"\"
Courtesy of Burberry (Credit: Photographed by Tyrone Lebon)<\/figcaption><\/figure>\n

What is new is the updated logo, which is “archive inspired” from the house’s Equestrian Knight Design. According to the brand<\/a>, the original motif was \u201cthe winning entry of a public competition to design a new logo, circa 1901.\u201d It features the Latin word “Prorsum,” which translates to “Forwards.” Both the word and the logo were last used by Burberry\u2019s former chief creative officer Christopher Bailey \u2014 who left the fashion house in 2018 after a 17-year tenure at the helm.<\/p>\n

Lee also also transformed and revamped the blunt, boxy typeface designed by Peter Saville under the previous chief creative officer Riccardo Tisci<\/a>\u2019s reign. Now, the Burberry<\/a> lettering has been replace with slimmer, more delicate capital letters, inspired by a previous design from the early 20th<\/sup> century, but with a modernized twist.<\/p>\n

\"\"
Courtesy of Burberry (Credit: Photographed by Tyrone Lebon)<\/figcaption><\/figure>\n
\"\"
Courtesy of Burberry (Credit: Photographed by Tyrone Lebon)<\/figcaption><\/figure>\n

Lee stepped into the role as Burberry<\/a>\u2019s new chief creative officer in October, after Tisci announced his exit from Burberry<\/a> on Sept. 28, after holding the title for almost five years.<\/p>\n

Previously, Lee was the creative director of Italian luxury house Bottega Veneta<\/a> from 2018 to 2021, before Matthieu Blazy<\/a> took the reins.<\/p>\n

Lee will debut his first runway presentation for Burberry during London Fashion Week on Feb. 20.<\/p>\n","protected":false},"author":31863,"featured_media":71316,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nBurberry Releases First Campaign and Logo from Daniel Lee<\/title>\n<meta name=\"description\" content=\"Burberry's chief creative officer Daniel Lee released his first campaign and new logo for the British label ahead of his runway debut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/daniel-lee-new-look-for-burberry-is-archive-inspired\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry Releases First Campaign and New Logo from Daniel Lee\" \/>\n<meta property=\"og:description\" content=\"Burberry's 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