{"id":71094,"date":"2023-02-13T15:08:23","date_gmt":"2023-02-13T15:08:23","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=71094"},"modified":"2023-02-13T15:11:26","modified_gmt":"2023-02-13T15:11:26","slug":"lucas-bravo-stars-in-persol-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/lucas-bravo-stars-in-persol-campaign\/","title":{"rendered":"Lucas Bravo Is Even More Than What Meets the Eye"},"content":{"rendered":"<figure id=\"attachment_71105\" aria-describedby=\"caption-attachment-71105\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71105 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/lucas-bravo.png\" alt=\"\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-71105\" class=\"wp-caption-text\">Sophie Cookson and Lucas Bravo. Courtesy Persol<\/figcaption><\/figure>\n<p>When many actors reach the level of fame and recognition that <a href=\"https:\/\/graziamagazine.com\/us\/articles\/emily-in-paris-star-lucas-bravo-heartthrob-overnight\/\">Lucas Bravo<\/a> achieved with his hit role as Gabriel (a.k.a. &#8220;hot chef&#8221;) on the Netflix sensation <a href=\"https:\/\/graziamagazine.com\/us\/articles\/emily-in-paris-cast-season-3-nyc-red-carpet\/\"><em>Emily in Paris<\/em><\/a>, one expects to see Bravo everywhere. In the three years since the show catapulted him to fame, he&#8217;s starred in brand campaigns, walked in a <a href=\"https:\/\/graziamagazine.com\/us\/articles\/lucas-bravo-runway-louis-gabriel-nouchi\/\">Paris fashion show<\/a> and acted alongside <a href=\"https:\/\/graziamagazine.com\/us\/articles\/ticket-to-paradise-trailer-julia-roberts-george-clooney\/\">Julia Roberts in a rom-com<\/a> (<em>no big deal<\/em>), but for Bravo, the projects he chooses isn&#8217;t for fame and the spotlight, instead, everything comes down to his love of acting.<\/p>\n<p>The 34-year-old French actor is the face of <a href=\"https:\/\/www.persol.com\/usa\" target=\"_blank\">Persol<\/a>&#8216;s Fall\/Winter 2022 campaign, which explores different film genres over the years through different eyewear. &#8220;I didn&#8217;t see it as modeling. I&#8217;m never very drawn to commercial work or branding and if I have to do it, it always has to be connected to a cinematic environment,&#8221; Bravo exclusively tells <em>GRAZIA USA<\/em>. &#8220;When Persol came to me with this proposition of exploring different eras of cinema with storytelling, it&#8217;s pretty interesting. I just don&#8217;t like the idea of portraying myself. I&#8217;m not comfortable enough with that, but when you&#8217;re portraying a character, it&#8217;s a completely different game. You&#8217;re playing someone as opposed to just getting naked.&#8221;<\/p>\n<figure id=\"attachment_71100\" aria-describedby=\"caption-attachment-71100\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71100 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/2022_07_22_PERSOL117281.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><figcaption id=\"caption-attachment-71100\" class=\"wp-caption-text\">Lucas Bravo and Sophie Cookson. Courtesy Persol<\/figcaption><\/figure>\n<p>In the photos and video, Bravo models eyewear styles like <a href=\"https:\/\/www.persol.com\/usa\/0PO3297V--309\" target=\"_blank\">frames inspired by \u201860s cinema<\/a>, a <a href=\"https:\/\/www.persol.com\/usa\/0PO1002S--115271\" target=\"_blank\">spy-fi pair<\/a> and \u201870s-inspired <a href=\"https:\/\/www.persol.com\/usa\/0PO3302S--117857\" target=\"_blank\">unisex pilot glasses<\/a> to name a few. He plays a writer whose script is inspiring scenes shown throughout different eras of filmmaking. There&#8217;s also a love interest (what good movie script doesn&#8217;t have that?) played by English actress Sophie Cookson.<\/p>\n<figure id=\"attachment_71104\" aria-describedby=\"caption-attachment-71104\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71104 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/FW-22-Sophie-Cookson-x-Lucas-Bravo-Musician-Biopic.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><figcaption id=\"caption-attachment-71104\" class=\"wp-caption-text\">Sophie Cookson and Lucas Bravo. Courtesy Persol<\/figcaption><\/figure>\n<p>&#8220;I like the fact that Persol is an iconic brand that lasted for a long time, but they reinvented themselves recently,&#8221; Bravo says. &#8220;It&#8217;s always good to see such an iconic brand not just follow trends, but come up with strong new ideas, evolving over time.&#8221;<\/p>\n<figure id=\"attachment_71103\" aria-describedby=\"caption-attachment-71103\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71103 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/FW-22-Lucas-Bravo-Pellicola-optical.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><figcaption id=\"caption-attachment-71103\" class=\"wp-caption-text\">Lucas Bravo. Courtesy Persol<\/figcaption><\/figure>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CjQI2Rko1Y1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CjQI2Rko1Y1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CjQI2Rko1Y1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Persol (@persol)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Bringing the brand into a new chapter is why he &#8220;couldn&#8217;t say no&#8221; to the campaign. &#8220;It&#8217;s just such an honor to think about all the people that wore Persol or were in campaigns with Persol and what it represents,&#8221; he says of brand&#8217;s history. Persol has been associated with some of the biggest movie stars over the past 100 years, including Marcello Mastroianni, Steve McQueen, Jude Law and Bradley Cooper.<\/p>\n<p>&#8220;[Persol] is very much implanted with the cinematic universe that&#8217;s drawn me to this industry in the first place, so it&#8217;s such an honor to be a small part of it,&#8221; says Bravo.<\/p>\n<p>After posing for Persol, he made another memorable modeling move by walking the <a href=\"https:\/\/graziamagazine.com\/us\/articles\/lucas-bravo-runway-louis-gabriel-nouchi\/\">runway during Men&#8217;s Fashion Week in Paris<\/a> for designer Louis-Gabriel Nouchi. If you&#8217;re wondering if a transition into fashion is in store, don&#8217;t get your hopes up. That was a &#8220;one time thing,&#8217; says the actor.<\/p>\n<figure id=\"attachment_71101\" aria-describedby=\"caption-attachment-71101\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71101 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/2022_07_22_PERSOL117385.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><figcaption id=\"caption-attachment-71101\" class=\"wp-caption-text\">Lucas Bravo. Courtesy Persol<\/figcaption><\/figure>\n<p>&#8220;[Nouchi] is actually a childhood friend, and he called me and he was like, &#8216;Listen, I know this is not your cup of tea, but I would love for you to open my show. I think it would be fun. People wouldn&#8217;t expect it,'&#8221; Bravo shares. &#8220;It was based on <em>American Psycho<\/em>, there was like a cinematic touch to it and I&#8217;ve been in the phase \u2014 when something terrifies me, I just go towards it because I think it&#8217;s an indicator of where you have to go, and where you have to work on things. So I said yes, and I couldn&#8217;t take it back.&#8221;<\/p>\n<p>The only other time he modeled was when he was 16, but it &#8220;terrified&#8221; him. &#8220;I didn&#8217;t really like that,&#8221; he says. &#8220;The atmosphere of fashion was very sensitive, so everything was very cold and it felt very unpersonalized.&#8221; This time though, he &#8220;had a fun time.&#8221;<\/p>\n<figure id=\"attachment_70623\" aria-describedby=\"caption-attachment-70623\" style=\"width: 3123px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70623 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/01\/GettyImages-1457480536-Cropped.jpg\" alt=\"\" width=\"3123\" height=\"1757\" \/><figcaption id=\"caption-attachment-70623\" class=\"wp-caption-text\">PARIS, FRANCE \u2013 JANUARY 18: Lucas Bravo walks the runway during the LGN Louis-Gabriel Nouchi Menswear Fall-Winter 2023-2024 show as part of Paris Fashion Week on January 18, 2023 in Paris, France. (Photo by Peter White\/Getty Images)<\/figcaption><\/figure>\n<p>The idea of slipping into different characters is what attracted him to acting in the first place. &#8220;I was traveling a lot because my [father] was a soccer player so we would go from one town to another and I had to invent myself every time,&#8221; he shares. &#8220;It kind of became a pattern. I needed to be a chameleon in order to fit quickly into a group dynamic before we would move again, so I would just grab a little love and validation and just enough to to build my personality. It kind of became natural for me to slip into a character. There was a duality of just understanding who I really was, but at the same time it was a fun game to play, which grew into a passion and a job later on.&#8221;<\/p>\n<p>Just like his approach to storytelling through campaigns, he sees his role as Gabriel in <em>Emily in Paris<\/em> as one that brings a touch of reality to the cast of characters. &#8220;What I really want for Gabriel \u2014 even more than his romantic storyline or friendships \u2014 I&#8217;d really like to use him as a platform to spread a little awareness about the climate. I&#8217;m a vegan and in season 3 Gabriel slowly used more vegetables and more organic cuisine at his restaurant. I have a few jackets on the shows that are made from very [eco]-conscious materials. I know it&#8217;s about entertainment and escapism, but he&#8217;s the character on the show that is working class and pretty down to Earth.&#8221;<\/p>\n<figure id=\"attachment_71569\" aria-describedby=\"caption-attachment-71569\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71569 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2023\/02\/STEPHANIE-BRANCHUNETFLIX-.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-71569\" class=\"wp-caption-text\">EMILY IN PARIS (L to R) LILY COLLINS as EMILY and LUCAS BRAVO as GABRIEL in episode 105 of EMILY IN PARIS Cr. STEPHANIE BRANCHU\/NETFLIX \u00a9 2020<\/figcaption><\/figure>\n<p>After the most recent season 3 finale, viewers were left with a <a href=\"https:\/\/graziamagazine.com\/us\/articles\/emily-in-paris-star-samuel-arnold-season-3-interview\/\">&#8220;will they, won&#8217;t they&#8221; cliffhanger<\/a> between Emily (played by <a href=\"https:\/\/graziamagazine.com\/us\/articles\/lily-collins-shares-the-moment-she-cut-bangs-for-emily-in-paris\/\">Lily Collins<\/a>) and Gabriel, which is one that&#8217;s been toying with fans&#8217; emotions for three seasons. For Bravo, his hope is that both characters just end up being happy, which sometimes means being alone.<\/p>\n<p>&#8220;Sometimes you don&#8217;t really need to be defined by the presence of someone else,&#8221; Bravo shares. &#8220;I&#8217;m in love with the idea of falling in love so I&#8217;m always a hopeless romantic. The way they met and the things they went through, I of course I want them to have a happy ending and I&#8217;m always rooting for love. The rest is for [creator] <a href=\"https:\/\/graziamagazine.com\/us\/articles\/kim-cattrall-reunites-patricia-field-candace-bushnell-darren-star\/\">Darren Star<\/a> to decide because he&#8217;s the genius behind all the stories that keep us on the edge of our seats. I know that he will give us the satisfaction of a lovely ending.&#8221;<\/p>\n<p>While he can&#8217;t announce his next project just yet, Bravo is doing his best to live in the moment in the meantime. &#8220;I&#8217;m just trying to enjoy it as much as possible, and not giving it to my demons,&#8221; he says. &#8220;I&#8217;m trying not to listen to [thoughts] that say, &#8216;It&#8217;s not going to last or I&#8217;m not good enough&#8217; and trying to enjoy it because it can end the same way started overnight. It&#8217;s one of the most beautiful jobs in the world, so if I don&#8217;t enjoy it, I&#8217;ll regret it later. I&#8217;m very lucky and privileged and I&#8217;m trying to honor that privilege by just having as much fun as possible.&#8221;<\/p>\n","protected":false},"author":33012,"featured_media":71105,"template":"","format":"standard","categories":[23,17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lucas Bravo Stars in Persol Campaign<\/title>\n<meta name=\"description\" content=\"&#039;Emily in Paris&#039; star Lucas Bravo puts thoughtful intention behind everything he does \u2014 including his latest campaign with Persol\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/lucas-bravo-stars-in-persol-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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