{"id":70249,"date":"2023-01-10T14:08:52","date_gmt":"2023-01-10T03:08:52","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=225924"},"modified":"2023-01-10T13:51:27","modified_gmt":"2023-01-10T13:51:27","slug":"dakota-johnson-gucci-1961-jackie-bag","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/dakota-johnson-gucci-1961-jackie-bag\/","title":{"rendered":"Candid Queen Dakota Johnson Is the New Face of Gucci&#8217;s It-Bag"},"content":{"rendered":"<figure id=\"attachment_225926\" aria-describedby=\"caption-attachment-225926\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-225926\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/01\/GU786_JACKIE22_MASTER_DPS-LAYOUTS_300dpi.jpg\" alt=\"\" width=\"1024\" height=\"663\" \/><figcaption id=\"caption-attachment-225926\" class=\"wp-caption-text\">Courtesy of Gucci<\/figcaption><\/figure>\n<p>When <a href=\"https:\/\/graziamagazine.com\/articles\/gucci-ss23\/\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> released the original Jackie silhouette in 1961 it was designed with the contemporary jetsetter lifestyle in mind. Elegant and practical. But when Jackie Kennedy Onassis used the leather tote to shield her face from paparazzi in the &#8217;70s, it was soon catapulted to cult status. As the Italian fashion house looks to a new direction <a href=\"https:\/\/graziamagazine.com\/articles\/alessandro-michele-departs-gucci\/\" target=\"_blank\" rel=\"noopener\">following the departure of creative director Alessandro Michele<\/a>, Dakota Johnson has stepped in as the new face of the bag.<\/p>\n<figure id=\"attachment_225927\" aria-describedby=\"caption-attachment-225927\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-225927\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/01\/GU786_JACKIE22_MASTER_DPS-LAYOUTS_V24.jpg\" alt=\"\" width=\"1024\" height=\"663\" \/><figcaption id=\"caption-attachment-225927\" class=\"wp-caption-text\">Courtesy of Gucci<\/figcaption><\/figure>\n<p>Captured with the bag slung on her shoulder in the past, it&#8217;s a fitting alignment. In film and imagery captured by the world-renowned Glen Luchford, the actress makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion. As if she was <a href=\"https:\/\/graziamagazine.com\/us\/articles\/dakota-johnson-leather-outfit\/\">captured by paparazzi<\/a> on any given day.<\/p>\n<figure id=\"attachment_225928\" aria-describedby=\"caption-attachment-225928\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-225928\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/01\/GU786_JACKIE22_MASTER_DPS-LAYOUTS_V2.jpg\" alt=\"\" width=\"1024\" height=\"663\" \/><figcaption id=\"caption-attachment-225928\" class=\"wp-caption-text\">Courtesy of Gucci<\/figcaption><\/figure>\n<p>The new campaign pays homage to the style\u2019s storied origins as spontaneous snapshots highlight the silhouette\u2019s intrinsic versatility and enduring elegance, reflecting a state of co-existence that spans decades and personas.<\/p>\n<figure id=\"attachment_225929\" aria-describedby=\"caption-attachment-225929\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-225929\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/01\/GU786_JACKIE22_MASTER_DPS-LAYOUTS_V23.jpg\" alt=\"\" width=\"1024\" height=\"663\" \/><figcaption id=\"caption-attachment-225929\" class=\"wp-caption-text\">Courtesy of Gucci<\/figcaption><\/figure>\n<p>Today the Gucci Jackie 1961 is presented in three sizes \u2014 mini, small and medium \u2014 in a unique array of colorways. Johnson carries a classic black silhouette alongside snakeskin and vibrant royal blue crocodile leather. A longer, removable shoulder strap, either in leather or as a chain, enhances the Jackie 1961\u2019s adaptable personality and practicality. Within each collection, the House introduces creative interpretations, including in woven raffia and straw as well as with velvet tapestry patterns for Cruise 2023.<\/p>\n<p>Watch the campaign film below and explore Gucci&#8217;s offering of Jackie 1961 bags, <a href=\"https:\/\/www.gucci.com\/au\/en_au\/st\/capsule\/jackie-1961\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"GUCCI JACKIE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u6QUZC68vWM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"author":1627,"featured_media":70251,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dakota Johnson Is the New Face of Gucci&#039;s It-Bag the Jackie 1961<\/title>\n<meta name=\"description\" content=\"Gucci has revealed actress Dakota Johnson as the newest face of the Jackie 1961 bag with a new campaign. 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