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There are few places Faraz Zaidi is drawn to more than the fabric store, where the endless array of colors, textures, and possibilities inspire him to dream up new worlds and stories. \u201cYears ago, I used to walk up and down the Garment District in N.Y.C. frequenting the fabric stores playing with different ideas on what could be\u00a0 made.\u201d Faraz says. The idea of making something from nothing was always fascinating to him. As far back as he can remember, Faraz displayed an inclination towards building something from scratch and entrepreneurship from a young age.<\/p>\n
As a high school student in Manalapan, New Jersey, he began his own web design business, providing personalized beginner websites to friends and some members of his local community at a competitive rate. This opportunity allowed him to pursue his interests in business and web design while also earning some extra money on the side. Faraz particularly remembers his excitement at getting his first customer at the age of 14. A family friend caught wind of his skill in web and\u00a0 graphic design and entrusted Faraz to build him a website for his car rental\u00a0 business for $300. Although these ventures did not bring in significant wealth, Faraz was happy to be able to make money using his skills and creativity and gave him the confidence to perhaps build something else later in life.<\/p>\n
\u201cI consider myself a builder at my core.\u201d Faraz says. \u201cBe it a product, a company, a relationship or a connection, never stop building.”<\/p>\n
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In late 2009, Faraz’s hard work and dedication to building came to fruition with the\u00a0 launch of Profound. Born out of a small bedroom is now sold across some of the worlds best luxury retail stores and has been worn by a range of A-list celebrities including Rihanna, Justin Bieber and The Weeknd, to name a few.<\/p>\n
Growing up, Faraz was exposed to a range of diverse influences during his formative years. Having been born in a small village in Pakistan and spending most\u00a0 of his youth in rural New Jersey. On one hand, he was inspired by the vibrant colors and intricate designs of South Asian clothing and textiles. On the other hand, he grew to appreciate the peaceful natural surroundings of his hometown, with its horses, cornfields, and trees. His attributes much of his success in design to his upbringing, claiming how it\u2019s had a significant impact on his worldview. Faraz, above all, is grateful to his family for giving him the freedom to pursue his artistic interests and encouraging him to try new things.<\/p>\n
He now encapsulates his brand as a channel of communication through the medium of clothing. His brand combines streetwear and high fashion, with a focus on adaptability and change. Faraz realizes the importance of infusing his own identity into his clothing and communicating a message of substance.<\/p>\n
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Being a creator has given Faraz a competitive edge as an entrepreneur. His\u00a0 mission from day one was to differentiate himself from the pack. \u201cI think\u00a0 communicating the uniqueness of who we are and where we\u2019re from something that became more clear over time.\u201d Faraz says. He believes the fashion industry\u00a0 will look a lot different in five years, more diverse and more inclusive.<\/p>\n
According to Faraz, the future of fashion lies in creating experiences and telling important stories rather than simply selling clothes. He believes that fashion will\u00a0 shift from physical products to content and that legacy brands will need to present themselves as works of art in order to continue attracting loyal customers. Faraz\u00a0 also believes that the trend of quickly producing and selling large quantities of product will decline as people become more conscious of sustainability and care more for what they wear.<\/p>\n
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Faraz believes that the current fashion landscape can be overwhelming, with an abundance of trends, colors, and graphics. He wants to offer an alternative to this, a space where people can express their own unique style while still feeling connected to current fashion trends. His goal is to create a place where people can step outside the constant pressure to be on trend, but still feel part of the\u00a0 conversation.<\/p>\n
The fashion industry also needs to be more aware of the impact it is leaving on the environment. From using plastic-based textiles to creating a lot of waste, fashion brands are threatening the ecological balance of the planet for a quick profit. Faraz believes that the trend of quickly producing and selling large quantities of\u00a0 products will decline as people become more conscious of sustainability and care more about what they wear. Mindset about fashion is changing, and people are becoming more concerned about where their clothes are coming from and where\u00a0 they go after they are discarded.<\/p>\n
From fabrics to styles, designs, and even concepts, the fashion world has\u00a0 significantly evolved over the decades. People are now taking fashion more\u00a0 seriously as a means to reflect their personality or mood as opposed to endlessly chasing a temporary trend. This is thanks to some contemporary fashion designers and brands that fearlessly brought the much-needed change, pushing boundaries through their creations. Faraz Zaidi is one such gifted talent in the\u00a0 fashion industry who is creating waves through his high-end fashion brand,<\/p>\n
Profound (Found). As an entrepreneur and creative, Faraz has always focused on remaining true to his vision and artistic integrity while growing the business side of things in a responsible, manageable way. As a renowned fashion designer, Faraz Zaidi aims to create a space where individuals can escape the pressure to follow trends while still feeling connected through story and purpose.<\/p>\n","protected":false},"author":26633,"featured_media":70159,"template":"","format":"standard","categories":[],"yoast_head":"\n