{"id":69015,"date":"2022-12-12T18:17:33","date_gmt":"2022-12-12T18:17:33","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=69015"},"modified":"2022-12-19T23:01:04","modified_gmt":"2022-12-19T23:01:04","slug":"max-mara-aspen-pop-up","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/max-mara-aspen-pop-up\/","title":{"rendered":"Max Mara Is Making a Glam Arrival to Aspen with Its First Pop-Up in Town"},"content":{"rendered":"<figure id=\"attachment_69016\" aria-describedby=\"caption-attachment-69016\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69016 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/Colleen-Grazia-Featured-Image-Template-8-1.png\" alt=\"\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-69016\" class=\"wp-caption-text\">Courtesy Max Mara<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">The Italian luxury label <a href=\"http:\/\/www.maxmara.com\" target=\"_blank\">Max Mara<\/a> has been a staple in the outerwear game ever since the Teddy Bear Coat became an instant celeb-loved hit when it was released in 2013. Now, the brand is bringing the Teddy to <a href=\"https:\/\/graziamagazine.com\/us\/articles\/grazia-gazette-aspen-issue\/\">Aspen<\/a> with its <a href=\"https:\/\/us.maxmara.com\/editorial\/aspen\" target=\"_blank\">first pop-up experience<\/a> in the city \u2014 and it\u2019s making its arrival known. A life-size ice sculpture of the brand\u2019s unofficial mascot, Max the Teddy, will be situated in the courtyard of the Hotel Jerome, where the pop-up is taking place starting on Dec. 16. The brand will also <\/span><span data-contrast=\"none\">serve complimentary hot chocolate and roasted chestnuts<\/span><span data-contrast=\"auto\"> from a vintage <\/span><span data-contrast=\"none\">Piaggio Ape cart stationed outside (Talk about a warm welcome!)\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_69397\" aria-describedby=\"caption-attachment-69397\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69397 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/WEB_HIGHRES_maxmara_card_227.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><figcaption id=\"caption-attachment-69397\" class=\"wp-caption-text\">Shawn O&#8217;Connor for Max Mara<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69019 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/275507120_1221919868342075_7387310690526707306_n.jpeg\" alt=\"\" width=\"1280\" height=\"1599\" \/><\/p>\n<p><span data-contrast=\"none\">Inside, the modernist, streamlined boutique will have touches of the brand\u2019s heritage and legacy and feature LED screens playing graphics of vintage Italian ski posters come to life. There is also a curated collection of designer furniture and d\u00e9cor by VERSO, a purveyor of fine interiors, including a one-of-a-kind VERSO assortment by renowned designer Pierre Chapo and rising talents Objects of Common Interest, Ian Love, Jes Paone and designer duo, edxxkat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_69398\" aria-describedby=\"caption-attachment-69398\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69398 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/WEB_HIGHRES_maxmara_exteriors_79019.jpg\" alt=\"\" width=\"1280\" height=\"947\" \/><figcaption id=\"caption-attachment-69398\" class=\"wp-caption-text\">Shawn O&#8217;Connor for Max Mara<\/figcaption><\/figure>\n<p><span data-contrast=\"none\">As expected, shoppers will find the full assortment of Max Mara\u2019s iconic outerwear line and a curated selection of RTW and accessories. Signature <a href=\"https:\/\/us.maxmara.com\/editorial\/gifts-ideas-for-womens\" target=\"_blank\">Teddy styles<\/a>, as well as quilted puffers, cozy turtleneck sweaters and fuzzy bags, mittens and more will all be on display. There will also coats from the Max Mara Atelier collection, marking the first time they\u2019re available to shop outside of a flagship store.<\/span><\/p>\n<figure id=\"attachment_69018\" aria-describedby=\"caption-attachment-69018\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69018 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/1016131906001-j-teddy.jpg\" alt=\"\" width=\"1280\" height=\"1707\" \/><figcaption id=\"caption-attachment-69018\" class=\"wp-caption-text\">Courtesy Max Mara<\/figcaption><\/figure>\n<figure id=\"attachment_69017\" aria-describedby=\"caption-attachment-69017\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69017 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/FW22-MAX-MARA-Accesories-2nd-Exit-4516122306001-TBACK-1.jpg\" alt=\"\" width=\"1280\" height=\"1707\" \/><figcaption id=\"caption-attachment-69017\" class=\"wp-caption-text\">Courtesy Max Mara<\/figcaption><\/figure>\n<p><span data-contrast=\"none\">Ahead of the pop-up&#8217;s opening, Max Mara will host a virtual event with stylist Dani Michelle (whose clients include Kendall Jenner and Kourtney Kardashian) to give viewers her expert tips on styling the label\u2019s outerwear selection. For your own personal styling assistance, appointments with a Max Mara client advisor are available at the pop-up.<\/span><\/p>\n<figure id=\"attachment_69399\" aria-describedby=\"caption-attachment-69399\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69399 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/12\/WEB_HIGHRES_maxmara_interiors_78941.jpg\" alt=\"\" width=\"1280\" height=\"957\" \/><figcaption id=\"caption-attachment-69399\" class=\"wp-caption-text\">Shawn O&#8217;Connor for Max Mara<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">The store is open daily from 10 a.m. to 6 p.m. starting Dec. 16 through Dec. 23. <\/span><span data-contrast=\"none\">Visit <a href=\"https:\/\/aubergeresorts.com\/hoteljerome\/\" target=\"_blank\">Hotel Jerome<\/a>; 330 East Main Street, Aspen.\u00a0<\/span><\/p>\n<p><strong>Read <em>GRAZIA Gazette: Aspen<\/em> featuring cover star Jourdan Dunn:<\/strong><\/p>\n<div data-url=\"https:\/\/issuu.com\/emg2021\/docs\/grazia_gazette_aspen_vol.17\" style=\"width: 500px; height: 386px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><\/p>\n","protected":false},"author":33012,"featured_media":69016,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Max Mara Makes Glam Arrival in Aspen with First Pop-Up in Town<\/title>\n<meta name=\"description\" content=\"Max Mara is bringing its signature Teddy mascot (and Teddy coats, of course!) to Aspen with its new pop-up at the Hotel Jerome\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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