{"id":68348,"date":"2022-11-29T23:36:08","date_gmt":"2022-11-29T23:36:08","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=68348"},"modified":"2022-11-30T13:39:16","modified_gmt":"2022-11-30T13:39:16","slug":"sothebys-and-bucherer-online-marketplace-luxury-watches","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/sothebys-and-bucherer-online-marketplace-luxury-watches\/","title":{"rendered":"Sotheby’s and Bucherer Created the Perfect Online Marketplace to Buy Luxury Watches"},"content":{"rendered":"

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Attention all watch aficionados: It\u2019s now easier than ever to find and purchase rare, vintage timepiece thanks to the latest partnership between Sotheby\u2019s<\/a> and Bucherer<\/a>. Last year, the luxury jewelry and watch brand teamed up with the premier auction house for an exhibition of Sotheby\u2019s items at the Bucherer store in Geneva. Bucherer\u2019s certified pre-owned (CPO) timepieces were available for the first time at a follow-up Sotheby\u2019s auction in the watch capital of the world. Now, Sotheby\u2019s and Bucherer\u2019s partnership is going global with a brand-new online marketplace experience<\/a>.<\/p>\n

In August, Sotheby\u2019s debuted one of the largest collection of pre-owned luxury watches for sale online (all certified by the renowned watchmakers of Bucherer), including sought-after vintage designs from Audemars Piguet, Vacheron Constantin, IWC, Jaeger Le Coultre, Omega and Cartier, to name a few.<\/p>\n

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Cartier Tank Watch<\/figcaption><\/figure>\n

\u201cThere\u2019s not another auction house that is connected with a business like Bucherer \u2014 the authenticity, the warranty, it\u2019s something that\u2019s new for the watch collecting world, certainly in the auction space and to the auction audience,\u201d Josh Pullan, Head of Sotheby\u2019s Global Luxury Division, tells GRAZIA USA<\/em>. \u201cThere is nowhere else that you can shop with this level of quality, the depth of the assortment, and the trust that comes with it. We\u2019re seeing fantastic responses from buyers all over the world.\u201d<\/p>\n

It\u2019s little wonder since each watch undergoes a rigorous test to meet Bucherer standards and comes with an international two-year guarantee. \u201cThe watch is taken apart and every single item is examined
\nby our certified watchmakers,\u201d says Stav R Martens, Bucherer\u2019s Head of CX, CRM and Commercial Partnerships. \u201cThat timepiece is not just authenticated but also certified. It\u2019s quite a unique selling point for both brands to be able to offer to our clients.\u201d<\/p>\n

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Panerai Submersible Watch<\/figcaption><\/figure>\n

The digital marketplace ships to over 70 countries, but if you happen to find yourself in New York City, Sotheby\u2019s Buy- Now Marketplace is available at Bucherer\u2019s TimeMachine location and features an array of pieces across luxury categories, including handbags, sneakers, art, whiskey, wine and spirits. \u201cWe wanted to combine a selection of highly curated luxury goods by Sotheby\u2019s in our space and include an experimental part,\u201d Martens explains. \u201cWe\u2019ve hosted several events, like an evening of CPO and whiskey pairings to find a timepiece produced the same year as the whiskey. We really want to build on that success in the future.\u201d<\/p>\n

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Omega Speedmaster Watch<\/figcaption><\/figure>\n

Pullan points out, \u201cIf you\u2019re collecting watches, there\u2019s a good chance that you are passionate about whiskey or sneakers or handbags. There\u2019s a lot of overlap and ways to make it creative and exciting and interesting.\u201d What better way to kick off the new year than with a thrilling one-of-a-kind find.<\/p>\n

Read GRAZIA USA\u2019<\/em>s Winter issue featuring cover star Lizzy Caplan:<\/strong><\/p>\n

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