{"id":68262,"date":"2022-01-29T14:37:42","date_gmt":"2022-01-29T14:37:42","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=68262"},"modified":"2022-11-29T14:37:51","modified_gmt":"2022-11-29T14:37:51","slug":"dip-premium-and-sustainable-hair-care-brand","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/dip-premium-and-sustainable-hair-care-brand\/","title":{"rendered":"DIP: The Hair Care Brand Proving That ‘Premium’ and ‘Sustainable’ Can Get Along"},"content":{"rendered":"
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Dipalready<\/figcaption><\/figure>\n

Over the past couple of years, words like \u201cgreen\u201d and \u201csustainable\u201d have become favorites among marketers around the world. This trend is not surprising, seeing how environmental concerns are ranked high<\/a> in the minds of individuals and institutions. Unfortunately, most brands using these words to grow their user base aren\u2019t truly becoming part of the change, especially in the cosmetics industry.<\/p>\n

Self-describing as \u201can environmental awareness company parading around as a damn good hair care company,” DIP<\/a> is a prime example of everything sustainable cosmetics could (and should) be. Founded by Kate Assaraf in 2021, DIP represents the pinnacle of the mission she has worked to fulfill since she learned to love nature while playing outside as a kid.<\/p>\n

From sorting donated clothes<\/a> to leading her own company, Kate\u2019s ambition is out there for everyone to see. However, unlike many other entrepreneurs, she truly believes in the possibility of building a better world through her hard work. With more than a decade of experience in product development, marketing, leadership positions, and sustainability in the cosmetics industry, Kate has seen the negative impact that corporate America has on the environment and small business owners in our communities.<\/p>\n

“My mom was an anthropologist who was interested more in different cultures and tolerance rather than in balance sheets and profit. We were one of the poorest families in town, which she constantly tried to hide,\u201d said Kate in an interview<\/a>. \u201cI grew up in church-funded housing. I inhabited two parallel worlds, where my stepmom, an Iranian immigrant, was a living example of how a strong & determined woman could run a successful business with integrity and at the same time my mom taught me how to appreciate nature and the incalculable joys of helping others. And that balance in my upbringing shapes my business today.”<\/p>\n

While most people don\u2019t tend to think of hair products as a form of pollution, the reality of hair care is different. It\u2019s suspected that more than 552 million shampoo bottles<\/a> end up in landfills, making the hair care industry a quiet but big contributor to climate change. Sure, so-called “plastic blindness” has decreased recently over the past years but when taking everything else into consideration, DIP believes that \u201cplastic-free should be a bonus\u201d rather than a selling point for customers. DIP also strongly believes that no one is going to change their habits long-term if the experience feels like sacrifice.<\/p>\n

It has been said that \u201cit is small everyday deeds of ordinary folk that keep the darkness at bay.\u201d This is quite appropriate to describe the mission DIP has set to accomplish: Allowing anyone to drive change on a daily basis with just a swap to their personal care routine<\/a>. To make achieving real change as easy as possible, DIP has designed its premium line of hair care products around three principles:<\/p>\n