{"id":6766,"date":"2020-11-19T19:06:48","date_gmt":"2020-11-19T19:06:48","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=6766"},"modified":"2020-11-19T20:56:45","modified_gmt":"2020-11-19T20:56:45","slug":"fred-segal-live-shopping-channel-pandemic","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/fred-segal-live-shopping-channel-pandemic\/","title":{"rendered":"Tune In To Fred Segal’s New Live Shopping Channel"},"content":{"rendered":"

Shopping during a global pandemic can certainly be tricky<\/a>, particularly with the holiday season right around the corner.<\/p>\n

Iconic Los Angeles-based experiential retailer, <\/span>Fred Segal<\/a><\/span>, is making it a little easier (and safer) with the launch of its new shopping channel, Fred Segal LIVE on <\/span>talkshoplive<\/a><\/span>, the first live video streaming, shareable, embeddable commerce platform that lets you experience brands live. Presented by Mastercard, Fred Segal LIVE\u00a0offers an eight-week livestreaming shopping experience focused on celebrating the \u201cPower of Diversity.\u201d <\/span><\/p>\n

Premiering on Monday, Nov. 23, the show will livestream weekly on Mondays beginning at 4 p.m. PT and will showcase collaborations with Black-owned, women-owned, minority-owned and small businesses while offering exclusive promotions for viewers and easy online checkout experience with Mastercard Click to Pay. \u00a0<\/span>\u00a0<\/span><\/p>\n

\"Fred<\/p>\n

\u201cThis year created many challenges and opportunities for retailers across the nation<\/a> and that has pushed us to explore a new approach to the way we are interacting with our customers,” said Jeff Lotman, CEO and Owner of Fred Segal. “Fred Segal LIVE presented by Mastercard will provide a one of a kind shopping experience for our customers, giving us an opportunity to directly interact with them wherever they are, in the safety of their home, in real time and in a way we never have digitally.\u201d<\/span><\/p>\n

Leading up to the holiday season and from the comfort of home, Fred Segal LIVE offers viewers a unique shopping experience curated by Fred Segal and powered by talkshoplive. Every week, Fred Segal LIVE will feature guest hosts showcasing a curation of brands and will offer incentives to purchase the products featured for 72 hours, exclusively through talkshoplive. Among brands that will be featured, Fred Segal is partnering with minority-owned small businesses to feature products across fashion, home, beauty, wellness and more, in an effort to shine a light on and provide a platform for emerging brands to showcase their collections to a new audience. \u00a0<\/span><\/p>\n

\u201cFred Segal LIVE will also offer shoppers exclusive promotions and access to new and upcoming designers to take advantage of leading into the holiday season” Lotman continues. “We believe that this innovative experience is what the future of shopping looks like and we\u2019re excited to see the reaction from our customers.\u201d \u00a0<\/span><\/p>\n

The inaugural Fred Segal LIVE episode will feature\u00a0Serendipitous Project<\/a>, female-founded sustainably minded jewelry brand that offers eco-friendly pieces and\u00a0Adore Adorn<\/a>, a Black-owned jewelry brand deeply rooted in legacy, family and love. <\/span><\/p>\n

Fred Segal joins an impressive lineup of stars and brands<\/a> who have launched their own talkshoplive live channels including Garth Brooks, Alicia Keys, Dolly Parton, Julie Andrews, Tim Tebow, Kristin Cavallari, Tim McGraw, Jenna Dewan, Trisha Yearwood, Best Buy, Kathy Ireland Worldwide and many more. \u00a0<\/span><\/p>\n

\u201cThe traditional retail industry has been hit hard this year, but in tough times come the greatest innovations and partnerships,” said Bryan Moore, CEO of talkshoplive. “While talkshoplive has built a reputation as a powerful direct-to-consumer platform to increase sales for talent and brands, it is great to serve as a solution for traditional brick and mortar retailers looking to increase their digital footprint. Fred Segal is the epitome of experiential retail and bringing their fashion experiences to talkshoplive\u00ae will be game changing,\u201d\u00a0<\/span><\/p>\n

Fred Segal LIVE premiers on Nov. 23 and airs weekly on Mondays at 4 p.m. PT\/7 p.m. ET. To join the livestream, visit <\/span>fredsegal.com\/pages\/live-shopping<\/a><\/span>. \u00a0<\/span><\/p>\n","protected":false},"author":26534,"featured_media":6768,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nFred Segal Launches Live Shopping Channel During The Pandemic<\/title>\n<meta name=\"description\" content=\"Iconic Los Angeles-based experiential retailer, Fred Segal is launching a new shopping channel, Fred Segal LIVE on talkshoplive, the first live video streaming, shareable, embeddable commerce platform that lets you experience brands live.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/fred-segal-live-shopping-channel-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tune In To Fred Segal's 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