{"id":67023,"date":"2022-11-02T20:07:41","date_gmt":"2022-11-02T20:07:41","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=67023"},"modified":"2022-11-02T20:09:06","modified_gmt":"2022-11-02T20:09:06","slug":"tiffany-co-holiday-season-hailey-bieber-andy-warhol","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/tiffany-co-holiday-season-hailey-bieber-andy-warhol\/","title":{"rendered":"Tiffany & Co. Is Ringing in the Holidays with an Andy Warhol Collaboration"},"content":{"rendered":"
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Hailey Bieber, Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

Tiffany & Co<\/a>. has announced its latest holiday campaign – and collaboration – in partnership with the Andy Warhol<\/a> Foundation for the Visual Arts, starring Hailey Bieber<\/a>. A festive video accompanies<\/a> the campaign, shot by Mario Sorrenti, and serves as a homage to the iconic pop artist\u2019s Factory and adoration for the holiday season through joyous, diamond-filled party scenes.<\/p>\n

\u201cThis holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the \u201950s and \u201860s,\u201d said Executive Vice President of Product and Communication, Alexandre Arnault in an official press release. \u201cThe campaign video brings these elements together by paying homage to our longstanding relationship with the one of the world\u2019s most celebrated artists.\u201d<\/p>\n

The video exudes opulence, showcasing a celebration for the spirit of giving, with the iconic blue boxes being passed around with Bieber as host of the fashionable f\u00eate, inspired by the soir\u00e9es of Warhol\u2019s beloved downtown Factory. The photos within the campaign, shot by Raymond Meier, also bring that festive feeling to life.<\/p>\n

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Hailey Bieber, Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n
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Hailey Bieber, Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

For the collaboration, Tiffany & Co. reached back into the archives to use vintage Warhol sketches to create limited-edition designs, from tableware, tree ornaments, playing cards, advent calendars, and more, all covered with Warholian motifs.<\/p>\n

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Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n
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Hailey Bieber, Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

Extending the love for the exclusive Tiffany & Co. x Andy Warhol collection, the brand will be implementing in-store installations, teamed with immersive experiences to tie the perfect bow around the collaboration.<\/p>\n

\u201cIn addition to celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this unique collaboration will generously support the Warhol Foundation\u2019s endowment from which it has distributed over $275 million in cash grants to visual arts organizations,\u201d said Michael Dayton Hermann of the Warhol Foundation in a press release. \u201cThe foundation is delighted to draw attention to the enduring power of art with Tiffany & Co. during this \u2018Warholiday\u2019 season.\u201d<\/p>\n

Read GRAZIA Gazette: Art Basel<\/strong><\/em>, Edition 1:<\/strong><\/em><\/p>\n

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