{"id":66933,"date":"2022-11-15T16:54:58","date_gmt":"2022-11-15T16:54:58","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=66933"},"modified":"2022-11-15T19:24:18","modified_gmt":"2022-11-15T19:24:18","slug":"balenciaga-new-miami-flagship-store","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/balenciaga-new-miami-flagship-store\/","title":{"rendered":"Balenciaga Opens a New Miami Flagship Location"},"content":{"rendered":"
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Noua Unu Studi<\/figcaption><\/figure>\n

Since taking over as creative director of Balenciaga in 2015, Demna has been busy reimagining the in-demand brand and ushering in a new era. The Georgian designer\u2019s avant-garde creations along with reinventions of classic pieces by the luxury fashion house\u2019s founder Cristo\u0301bal Balenciaga, have brought must-have looks season after season. His pieces \u2014 which range from opulent haute couture ballgowns to quirky accessories that quickly go viral \u2014 are beloved by stars from Bella Hadid and Dua Lipa to Kim Kardashian, Beyonce\u0301 and Nicole Kidman.<\/p>\n

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Balenciaga: Kim Kardashian, Nicole Kidman<\/figcaption><\/figure>\n

After showing the latest collection for Spring 2023, Demna has a new project to debut: the opening of a brand-new flagship location in Paradise Plaza at Miami\u2019s ultra-chic Design District.<\/p>\n

This massive 8,487-square-foot space at the center of the city\u2019s go-to shopping center is the largest US store to date. It will replace Balenciaga\u2019s original Design District location which debuted in late 2018, while another Balenciaga location at Bal Harbour Shops will continue to draw customers on Miami Beach. Set over two stunning floors, the flagship \u201cshowcases the brand\u2019s experiential \u2018Raw Architecture\u2019 concept, in which codes of luxury retails are reevaluated and interiors are designed with respect to exiting structural elements,\u201d the brand explained in a press release.<\/p>\n

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Balenciaga Fall\/Winter 2022 Look 3<\/figcaption><\/figure>\n

\u201cThe concept was conceived to question the nature of authenticity with design details like simulated corrosion and rough edges that evoke the passage of time,\u201d the release continues.<\/p>\n

\u201cSubsequently, Balenciaga products\u2014ready-to-wear, shoes, bags, accessories, jewelry, eyewear, and objects\u2014in this setting stand in an atemporal condition, not associated with any specific contingency.\u201d As with many of Balenciaga\u2019s locations globally, the new one in Design District will feature specially commissioned artworks.<\/p>\n

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Noua Unu Studi<\/figcaption><\/figure>\n

Taking cues from the brand\u2019s own playful DNA and Demna\u2019s enfant terrible approach to high fashion, the store \u2014 designed by art director Niklas Bildstein Zaar and architect Andrea Faraguna of the Berlin-based architecture studio SUB \u2014 is more cutting edge than stuffy. Two backlit Balenciaga signs highlight each floor and are visible through a glass and chrome fac\u0327ade to the plaza outside. Cracked and crumbling concrete blocks, slabs adorned with fading graffiti and tiled walls layered with synthesized residue add to the ambiance and show shoppers that it\u2019s not the typical haute couture experience.<\/p>\n

Cables, piping, ventilation systems, and lighting fixtures are left exposed. As a nod to Miami\u2019s historic architecture, Art Deco flooring is featured, but in Demna\u2019s version, it\u2019s chipped and peeling away. On another floor, a spill of enamel peeks out from under benches. Throughout the monumental space, patinas on aluminum displays, metal grates and industrial railings are deployed as finishes, \u201csuspending the space in a state of conditionality.\u201d This all contributes to an unfinished look that\u2019s stylish and purposeful, much like Demna\u2019s couture creations themselves.<\/p>\n

Exclusive to the store opening, shoppers will be able to partake in the Le Cagole foil stamp and strass initial personalization service, available at the Miami location this week. Clients’ initials can be placed on a removable zipped pouch on the bag. You know where to find us!<\/p>\n

Read GRAZIA USA’s Art Basel 2022 Edition 1 Gazette:<\/strong><\/em><\/p>\n

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