{"id":66006,"date":"2021-10-11T11:40:04","date_gmt":"2021-10-11T11:40:04","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=66006"},"modified":"2022-10-15T01:20:02","modified_gmt":"2022-10-15T01:20:02","slug":"billy-arora-announces-launch-of-exclusive-fashion-brand-centiments","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/billy-arora-announces-launch-of-exclusive-fashion-brand-centiments\/","title":{"rendered":"Billy Arora Announces Launch of Exclusive Fashion Brand, Centiments"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-66007 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/10\/Grazia-.jpg\" alt=\"\" width=\"1280\" height=\"1749\" \/><\/p>\n<p>Billy Arora, originally from Canada, is known for her work in the high-fashion industry, staring in campaigns from Herm\u00e8s and Yves Saint Laurent and most recently gracing the cover of <em>Harper&#8217;s Bazaar<\/em>.<\/p>\n<p>This project was two years in the making, but it&#8217;s finally ready to be unveiled. In a statement on her Instagram account, the model expressed her excitement at finally achieving her lifelong dream and promised the project would be worth the wait. &#8220;I&#8217;m so excited (emo) about seeing this vision come to life,&#8221; Billy said. &#8220;It&#8217;s been a\u00a0passion project over the last two years, and I can&#8217;t wait to share it with everyone this September. I hope this will make you feel something.&#8221; In the same post, Billy shared the inspiration behind the brand, adding, &#8220;I wanted to create something that combines a lot of things that are special to me, including fashion, sustainability, and the expression of emotions through words.&#8221;<\/p>\n<p>Billy is known for her dark and melancholic style that she shares through many of her modeling shots on Instagram, which is why the audience can&#8217;t wait to see what kind of clothes will be released.<\/p>\n<p>According to the model, the upcoming fashion line will be very different from anything we&#8217;ve seen in recent years. The model wants to celebrate individuality by producing limited-edition collections of clothing that allows everyone to express themselves through fashion.<\/p>\n<p>Centiments&#8217; design will have a dark, emotional, and mysterious aura complemented by high-quality materials. The brand uses the finest, make-to-order organic cotton fleece for all products and guarantees ethical production. To reduce environmental impact, all tags and packaging for shipment are plastic-free and made from recycled materials.<\/p>\n<p>Billy has always advocated sustainable use of resources where possible. Unlike many existing brands that serve eco-aesthetics or greenwashed brand images, Billy strives to offer a modern aesthetic line focusing on aesthetics and designs. Her mission is to create something distinctively unique from other fashion brands offering a holistic user experience and quality at the core. Centiments will launch this October.<\/p>\n","protected":false},"author":26633,"featured_media":66007,"template":"","format":"standard","categories":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Billy Arora Announces Launch of Exclusive Fashion Brand, Centiments<\/title>\n<meta name=\"description\" content=\"Top model Billy Arora has announced she&#039;s launching a highly-exclusive fashion brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/billy-arora-announces-launch-of-exclusive-fashion-brand-centiments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Billy Arora Announces Launch of Exclusive Fashion Brand, 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