{"id":65897,"date":"2022-10-07T20:17:16","date_gmt":"2022-10-07T20:17:16","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=65897"},"modified":"2022-10-07T20:17:16","modified_gmt":"2022-10-07T20:17:16","slug":"tina-craig-game-changer","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/tina-craig-game-changer\/","title":{"rendered":"Tina Craig Found the Key to Career Longevity Is All About Having Fun"},"content":{"rendered":"
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Courtesy Tina Craig<\/figcaption><\/figure>\n

Every issue, GRAZIA USA highlights Game Changers, who inspire, educate, and celebrate individuality, beauty, and style. Meet Tina Craig, the Bag Snob blogger and U Beauty founder who turned her passions into a career that\u2019s “fulfilling and lucrative and fun.”<\/strong><\/em><\/p>\n

I don\u2019t think many people know this, but I had my first company right out of college. I was buying American licenses of different fashion brands and sub-licensing in Asia. After I got married, I had a baby and realized I really didn\u2019t want to go back to work right away, so I started Bag Snob. That was 17 years ago, and back then blogging was a way to be creative because I love beauty and fashion. It really evolved into influencing and beauty ambassadorships, and then into designing my own lines of handbags, denim and jewelry. But I\u2019ve been skincare-obsessed my whole life, so that was always my first passion.<\/p>\n

Spending years as a beauty influencer, editor, and brand ambassador gave me access to the best of the beauty world. It also made me realize that there needed to be a more streamlined, yet effective approach because cosmetic confusion was such a real thing. At one point I had a 15-step skincare day and night routine, leaving me tired and stressed with increasingly irritated skin to the point where my dermatologist told me, \u201cYou\u2019ve got to stop whatever you\u2019re doing. You\u2019re using your face as a science project.\u201d I started asking, \u201cCan I just cut out the first seven steps and combine them all into one?\u201d And everyone kept saying no. But I just kept asking because I don\u2019t like being told no. Finally, one night I caught up with a longtime friend\u2019s wife, who was seasoned in the skincare industry, and she said yes. She became my business partner and our Resurfacing Compound replaced seven of my products and became our OG item.<\/p>\n

The reason our products are efficacious for all different skin types is because we only give skin what it needs through our SIREN Capsule technology. Our molecules will not release active ingredients all over your face, attacking the healthy cells, they will only burst if in contact with free radicals, which is where the cryptic damage resides. When the free radicals penetrate through the capsule wall, that\u2019s when vitamins release. That\u2019s the difference \u2014 your skin tells our products what it needs.<\/p>\n

Read GRAZIA USA<\/em>\u2019s Fall issue featuring cover star Nicola Peltz Beckham:<\/strong><\/p>\n

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