{"id":65611,"date":"2022-10-03T21:57:32","date_gmt":"2022-10-03T21:57:32","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=65611"},"modified":"2022-10-03T22:01:10","modified_gmt":"2022-10-03T22:01:10","slug":"victorias-secret-undefinable-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/victorias-secret-undefinable-campaign\/","title":{"rendered":"Victoria\u2019s Secret Taps Brittney Spencer, Bethann Hardison, Eileen Gu and More Change-Makers"},"content":{"rendered":"
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Brittney Spencer in Victoria’s Secret’s Undefinable campaign, photographed and directed by Harley Weir<\/figcaption><\/figure>\n

Victoria\u2019s Secret<\/a> has partnered with some extraordinary women for its latest global campaign, Undefinable. The line-up features the lingerie brand’s VS<\/a> Collective members including Bella Hadid<\/a>, Adut Akech, Hailey Bieber, Olympic gold medalist Eileen Gu<\/a>, and the barrier-breaking Valentina Sampaio<\/a>, (who became Victoria\u2019s Secret\u2019s first openly transgender model in 2019). Plus, a mix of inspiring change-makers including Paralympic athlete Femita Ayanbeku, mixed martial artist Rose Namajunas, model and activist Bethann Hardison (who works towards improving diversity in the fashion industry), and singer-songwriter Brittney Spencer.<\/p>\n

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Bethann Hardison in Victoria’s Secret’s Undefinable campaign, photographed and directed by Harley Weir<\/figcaption><\/figure>\n
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Valentina Sampaio in Victoria’s Secret’s Undefinable campaign, photographed and directed by Harley Weir<\/figcaption><\/figure>\n

The campaign is designed to champion unique voices and perspectives. The brand explained in a statement that it was meant to reinforce the idea \u201cthat beauty was always for the individual to define.\u201d<\/p>\n

\u201cI\u2019m proud to be part of a campaign for a company that\u2019s redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types,\u201d Spencer said in a statement. \u201cThere is so much power in taking charge of your identity, and Undefinable embodies just that. The women featured in this campaign are a true representation of loving who you are and I can\u2019t wait to share this sentiment with the world.\u201d<\/p>\n

The campaign, which was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and styled by Camilla Nickerson, emphasizes the brand\u2019s renewed commitment championing every woman.<\/p>\n

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Bella Hadid in Victoria’s Secret’s Undefinable campaign, photographed and directed by Harley Weir<\/figcaption><\/figure>\n

\u201cThe Victoria\u2019s\u00a0Secret\u00a0consumer is at the heart of all we do, and we will continue to use our platform to celebrate individuality and diversity given the brand\u2019s vision to be the world\u2019s leading advocate for women,\u201d said CEO Amy Hauk in a statement. \u201cThe cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood \u2013 a journey that is only each individual\u2019s to choose.\u201d<\/p>\n

In the video, each campaign star shares obstacles they overcame when talking about body image. \u201cWhen you are trans, you have to be so strong,\u201d says Sampaio.<\/p>\n

Spencer said, “I just didn\u2019t see a whole lot of people that looked like me.”<\/p>\n

For Hadid, she admitted that when she was younger, \u201cI was taught that sexy was about your body \u2014 the way that your boobs look in a push-up bra.\u201d<\/p>\n