{"id":65033,"date":"2022-09-23T22:13:12","date_gmt":"2022-09-23T22:13:12","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=65033"},"modified":"2022-12-07T17:01:52","modified_gmt":"2022-12-07T17:01:52","slug":"loro-piana-luxury-materials","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/loro-piana-luxury-materials\/","title":{"rendered":"Follow the Thread: See How Loro Piana Creates the World&#8217;s Finest Luxury Products"},"content":{"rendered":"<figure id=\"attachment_65048\" aria-describedby=\"caption-attachment-65048\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65048 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/Loro-Piana_Inner-Mongolia_Giulio-Di-Sturco_WW-14.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-65048\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>An hour-and-a-half drive northwest from bustling Milan, Italy\u2019s undisputed epicenter of fashion, lies sleepy Roccapietra, population 639, nestled in the lush green foothills of the Italian Alps. What the village lacks in physical size, it quietly makes up for in clout as home to the <a href=\"https:\/\/us.loropiana.com\/en\/\" target=\"_blank\">Loro Piana<\/a> textile mill.<\/p>\n<p>The luxury fabric maker is the veritable wizard behind the fashion world\u2019s figurative curtain, which would undoubtedly be constructed of Loro Piana cashmere and wool if it actually existed. Over an average of five days, around 100 employees working in three shifts at the Roccapietra factory shepherd cashmere and wool fibers as they twist and turn through a m\u00e9lange of machinery. The finished yarns ultimately become textiles Loro Piana and many other prestigious fashion houses, tailors and couturiers rely on for their designs.<\/p>\n<p>Long before clients swaddle themselves and their homes in Loro Piana cashmere and wool, the production process begins in the far-flung corners of the globe. In a once-in-a-lifetime event, herders in Mongolia and northern China comb out the soft inner coats of baby Capra Hircus goats that are between 3 and 8 months old, yielding a single ounce of downy delicate strands destined to be woven into Loro Piana\u2019s signature baby cashmere.<\/p>\n<figure id=\"attachment_65047\" aria-describedby=\"caption-attachment-65047\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65047 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/Loro-Piana_Inner-Mongolia_Giulio-Di-Sturco_EX-2.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-65047\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>One sweater can use up to 19 ounces of the prized fabric and cost as much as an ounce of gold. In spring, herders also collect the soft white under-fleece of adult Capra Hircus, which, by comparison, annually yield around 7 ounces of raw material. The cashmere is locally cleaned and inspected for impurities, such as hard-to-die dark hairs, and then checked a second time shortly before the lots are shipped to Roccapietra in giant burlap bales, or lots.<\/p>\n<figure id=\"attachment_65034\" aria-describedby=\"caption-attachment-65034\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65034 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC4477-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-65034\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>Raw vicu\u00f1a and merino wool arrive in Italy the same way from three countries in the southern hemisphere. What is known as Loro Piana\u2019s famed Gift of Kings wool comes from a special strain of merino sheep raised in Australia and New Zealand. The vicu\u00f1a, a camelid that\u2019s a distant relative of the llama and lives in the wild high in Peru\u2019s Andes Mountains, can only be shorn of its coat every two or three years. Each vicu\u00f1a produces around 8 ounces of fleece. The difference between merino and vicu\u00f1a wool \u2014 considered the rarest animal fiber in the world \u2014 is only visible under an electronic microscope.<\/p>\n<figure id=\"attachment_65042\" aria-describedby=\"caption-attachment-65042\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65042 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC6797-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"1918\" \/><figcaption id=\"caption-attachment-65042\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>If the raw wool and cashmere are the grapes, scientists at Loro Piana\u2019s Quarona factory, a short drive from the mill in Roccapietra, are the sommeliers. These experts methodically analyze fiber samples on a microscopic level to determine if the cashmere and wool shipments arriving from the five countries meet the company\u2019s strict standards.<\/p>\n<p>Once approved, the cashmere and wool are then ready to be blended for several hours in a giant mixing machine. Tumbling the fibers with water and oil adds moisture as well as opens and mixes the raw material until it takes on a light and soft consistency similar to clumps of stretched-out cotton balls.<\/p>\n<figure id=\"attachment_65037\" aria-describedby=\"caption-attachment-65037\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65037 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC4754-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"1920\" \/><figcaption id=\"caption-attachment-65037\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<figure id=\"attachment_65036\" aria-describedby=\"caption-attachment-65036\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65036 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC4654-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-65036\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>The wads of fibers are shot through pneumatic tubes to carding machines, where they are disentangled and cleaned. Using technology that hasn\u2019t changed since the\u00a0early 1940s, the raw material is fed through the oldest machine in the mill that gently turns the fibers into continuous diaphanous veil-like sheets that roll along hundreds of wooden rods and curl through metal drums. The machine folds the cleaned individual sheets multiple times into an increasingly thicker but still delicate cloudlike mass of fibers that resembles one long \u2014 and very expensive \u2014 foam cushion.<\/p>\n<p>A spinning machine twists this mass of fibers into strands to create the yarn. The process is so precise that once the yarn is in its final form, machines checking the spools automatically cut out any strands with imperfections and fuse them back together. Expert eyes in the laboratory then check the yarn again to ensure no unacceptable defects still exist.<\/p>\n<figure id=\"attachment_65040\" aria-describedby=\"caption-attachment-65040\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65040 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC4813-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"1920\" \/><figcaption id=\"caption-attachment-65040\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>Once complete, some yarn is woven into fabric on looms and treated at the Quarona factory with a multi-step finishing process. Workers wash the fabric and extract the delicate fibers as well as mechanically shave the material so the surfaces of the fabrics are uniform in length.<\/p>\n<p><em><strong>GRAZIA USA\u2019s 2022 Fall issue will be available for purchase on newsstands nationwide in October. Email\u00a0<a title=\"mailto:contact@graziausa.com\" href=\"mailto:contact@graziausa.com\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Link contact@graziausa.com\">contact@graziausa.com<\/a>\u00a0to subscribe.<\/strong><\/em><\/p>\n<div data-url=\"https:\/\/issuu.com\/emg2021\/docs\/final_grazia_sept_2022_hr-r\" style=\"width: 500px; height: 299px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><\/p>\n<p>The knowledge needed to grow Loro Piana into the brand internationally recognized as the pinnacle of textile manufacturing was developed over the course of six generations. The Loro Piana family began working as wool merchants in the early 19th century, and Pietro Loro Piana eventually established his eponymous company in April 1924. His nephew, Franco Loro Piana, took the reins in 1941, and he specialized in providing wool and cashmere textiles to the burgeoning haute couture industry. Beginning in 1970, his sons, Sergio and Pier Luigi Loro Piana, helmed the company and focused their efforts on gathering only the rarest materials as they built the luxury side of the brand LVMH bought for $2.6 billion in 2013.<\/p>\n<figure id=\"attachment_65035\" aria-describedby=\"caption-attachment-65035\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65035 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC4494-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-65035\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>The value of the business is evident in the care workers continue to put into the art of textile production, down to the final step. At the end of the process, they do another check, which is called fine-mending, where every meter of textile is inspected and every little imperfection is eliminated. Around 80 experts painstakingly remove miscolored fibers or mend tiny snags in the fabric, a process that usually takes five hours for each 100 meters of material.<\/p>\n<p>On a recent day at the Quarona factory, a giant bolt of magenta textile woven with Louis Vuitton\u2019s interlocking L and V logo and floral pattern sat near a mechanical loom turning tan- and brown-hued yarn into a similar stretch of fabric for the fashion house. These and up to as much as 25,000 square meters of impeccable textiles flowing out of Loro Piana\u2019s factories daily will end up as an array of luxury products. Many will fall under the Loro Piana label \u2014 from sunny, bright yellow Loro Piana Interiors cushions and blankets at Splendido Mare, a seaside Belmond Hotel in Portofino, Italy, and trellis- patterned aprons waiters wear at the property\u2019s DaV Mare restaurant, to plush, understated Loro Piana-branded cashmere sweaters lining the shelves of chic boutiques in Tokyo, New York and across the globe.<\/p>\n<figure id=\"attachment_65045\" aria-describedby=\"caption-attachment-65045\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65045 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC7358-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"1918\" \/><figcaption id=\"caption-attachment-65045\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<figure id=\"attachment_65046\" aria-describedby=\"caption-attachment-65046\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65046 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/DSC7463-Modifica.jpg\" alt=\"\" width=\"1280\" height=\"1918\" \/><figcaption id=\"caption-attachment-65046\" class=\"wp-caption-text\">Courtesy of Loro Piana<\/figcaption><\/figure>\n<p>Loro Piana\u2019s meticulous textile-making process, honed and refined over time, ensures fabrics bearing the brand\u2019s label are fit each step of the way as they slowly transform from fleece to their final form. Workers follow the speed of the cashmere, not the speed of production. With Loro Piana, it turns out, you really can\u2019t rush perfection.<\/p>\n<p><em>GRAZIA USA\u2019s 2022 Fall issue will be available for purchase on newsstands nationwide in October. Email contact@graziausa.com to subscribe.<\/em><\/p>\n","protected":false},"author":28964,"featured_media":65048,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Loro Piana&#039;s Process of Making the World&#039;s Finest Textiles<\/title>\n<meta name=\"description\" content=\"Loro Piana invites GRAZIA USA on its journey of transforming raw wool and cashmere into the world&#039;s finest textiles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/loro-piana-luxury-materials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow the Thread: See How Loro Piana Creates the 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