{"id":64697,"date":"2022-09-20T21:38:03","date_gmt":"2022-09-20T21:38:03","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=64697"},"modified":"2022-09-21T02:21:04","modified_gmt":"2022-09-21T02:21:04","slug":"kim-kardashian-skims-bras-brooke-shields","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kim-kardashian-skims-bras-brooke-shields\/","title":{"rendered":"Kim Kardashian Taps Brooke Shields, Indya Moore, Chelsea Handler and More for SKIMS"},"content":{"rendered":"
\"\"
Brooke Shields for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n

All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate commission.<\/em><\/p>\n

Kim Kardashian<\/a>\u2019s SKIMS<\/a> has garnered an impressive celebrity roster<\/a> since its start in 2019. Some of the brand’s campaign stars have included supermodel Kate Moss<\/a>, music royalty Paris Jackson<\/a>, and Victoria\u2019s Secret veterans<\/a> Tyra Banks, Heidi Klum<\/a>, Alessandra Ambrosio, and Candice Swanepoel to name a few.<\/p>\n

Now, Kardashian has upped the star power by tapping celebrities across four decades for the launch of her new SKIMS Bras<\/a> campaign, shot and directed by multidiscipline artist Vanessa Beecroft.<\/p>\n

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Brooke Shields for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n

Ageless superstar Brooke Shields<\/a> stripped down to her skivvies for the solution-oriented brand. In 1980, Shields provocatively posed the question, \u201cYou want to know what comes in between me and my Calvins?\u201d in a now-infamous Calvin Klein ad. 42 years later, it seems like her answer may very well now be SKIMS.<\/p>\n

In a campaign clip, 49-year-old Yellowjackets<\/em><\/a> star Juliette Lewis<\/a> says, \u201cI used to want my name to be Tammy, and I wanted big boobs and hips.\u201d Joined by 47-year-old comedian, actress, and author Chelsea Handler, the women all muse over how they feel about their bodies.<\/p>\n

\u201cI would duct tape them down before I went to school,\u201d Handler remembered. \u201cIt took me until I was about 40 to really understand that my boobs are awesome.\u201d<\/p>\n

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Chelsea Handler for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n
\"\"
Juliette Lewis for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n

A next generation of talented creatives were tapped for the campaign as well, including singers Becky G, Cassie, and Pose <\/em>star Indya Moore<\/a>.<\/p>\n

\u201cWe want all women to feel comfortable in their bras, but more importantly, confident. This is\u00a0SKIMS\u00a0biggest campaign yet, and I couldn’t be more honored to have worked with the amazing women who brought it to life,” Kardashian said in a statement. “Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality.”<\/p>\n

\"\"
Indya Moore for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n

Emphasizing that the new SKIMS bras<\/a> are for everyone, these six superstars are joined by 50 women from a diverse array of backgrounds, emphasizing that no matter how different they are, they all share at least one thing in common \u2013 female confidence.<\/p>\n

SKIMS commemorated the milestone with a post on Instagram<\/a>: \u201cAfter 3 years of development, this complete system of bras has been developed for the needs of every woman, to provide the best comfort and shape you\u2019ll ever wear.”<\/p>\n

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Cassie for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n

Celebrating individuality, SKIMS was created with comfort and support in mind for every woman. In SKIMS\u2019 signature neutral tones, styles from the \u201cWeightless\u201d collection, the \u201cNo Show\u201d collection, and the \u201cNaked\u201d collection are available in strapless, full-coverage, demi-cup, balconette, and wireless silhouettes in timeless designs.<\/p>\n

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Becky G for SKIMS (Photographed by Vanessa Beecroft)<\/figcaption><\/figure>\n

SKIMS Bras launch on Tuesday, September 27 at 9 a.m. PT and 12 p.m. ET, with a waitlist available to join now, only on SKIMS.com<\/a>.<\/span><\/p>\n","protected":false},"author":31863,"featured_media":64704,"template":"","format":"standard","categories":[23,16,5160,2717],"yoast_head":"\nKim Kardashian Taps Brooke Shields, Juliette Lewis for SKIMS Campaign<\/title>\n<meta name=\"description\" content=\"Shapewear mogul Kim Kardashian tapped Brooke Shields, Indya Moore and more stars for SKIMS' new bra campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/kim-kardashian-skims-bras-brooke-shields\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim Kardashian Taps Brooke Shields, Indya Moore, Chelsea Handler and More for SKIMS\" 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