{"id":64362,"date":"2022-09-15T19:50:17","date_gmt":"2022-09-15T19:50:17","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=64362"},"modified":"2022-09-15T19:50:17","modified_gmt":"2022-09-15T19:50:17","slug":"adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/","title":{"rendered":"Adriana Lima and Alex Rodriguez\u2019s Go-To Workout Program Is Coming to N.Y.C."},"content":{"rendered":"
\"\"
Adriana Lima and BCBGMAXAZRIA Launch the 2019 Fall\/Winter \u2018Be Your Own Muse\u2019 Collection and a retrospective of 30 years of BCBGMAXAZRIA<\/a>\u00a0 (Carl Timpone\/BFA.com<\/a>)<\/figcaption><\/figure>\n

Want some insight into the fitness routines of former Victoria\u2019s Secret Angel Adriana Lima<\/a> and former Major League Baseball player Alex \u201cA-Rod\u201d Rodriguez<\/a>? The global fitness brand 54D<\/a> has the answer, and they\u2019re coming to New York City.<\/p>\n

The brand, which describes itself as a “human transformation program,” is set to open its first studio in the Big Apple this October, in conjunction with 54D\u2019s 10-year anniversary. Located in the Flatiron (at 125 West 25th<\/sup> Street), the expansive new studio will accommodate 120 members at a time, hosting classes filled with 30 members each.<\/p>\n

With a mile-long waiting list filled with models and athletes, 54D<\/a>\u2019s move to N.Y.C. marks the beginning of the brand\u2019s national expansion plans. The company already has multiple studios in Miami, Mexico, and Colombia, with locations in L.A. and Broward County, Florida set to open in 2023.<\/p>\n

Committed to excellence, 54D<\/a> is dedicated to achieving peak physical, mental, and emotional changes in each of its members through a no-excuses approach. The 54-day program includes high-intensity group training, instilling important nutritional values, and recovery techniques, while simultaneously providing a supportive community.<\/p>\n

\"\"
Former baseball player Alex Rodriguez arrives at The Tonight Show Starring Jimmy Fallon on March 9, 2020 (Photo by: Andrew Lipovsky\/NBC\/NBCU Photo Bank via Getty Images)<\/figcaption><\/figure>\n

\u201cWe have always been a catalyst of transformation. We conceive techniques to train the mind and body and prepare our community (or participants) to break limits to achieve results,\u201d said Rodrigo Gardu\u00f1o, founder and creator of 54D in a statement. \u201cOur expansion in New York City seemed like the perfect position to continue the brand’s evolution, following our vision to make this program accessible to more people. 54D<\/a> in New York City will introduce people to the new version of themselves.\u201d<\/p>\n

The brand has also reached over 90 countries with its online offerings, digitally implementing its signature 54-day routine through state-of-the-art home workouts, dubbed 54D ON<\/a>. Earlier this year, the brand also launched an Amazon Alexa Skill<\/a>, enabling users to get inspiration and quick workouts straight from Gardu\u00f1o, himself.<\/p>\n

\u201cSince we started offering our online program, we have had so much interest from various markets to bring our on-site program to them,\u201d said CEO Omar Yunes,. \u201cPeople want to experience immersive, in-person training. It\u2019s a program unlike any other. We are proud to begin our national expansion and give people the opportunity to try the program on-site. We felt New York City was the perfect place to kick off our expansion and are excited to open our doors this fall.\u201d<\/p>\n","protected":false},"author":31863,"featured_media":64363,"template":"","format":"standard","categories":[6939,23,16,2723],"yoast_head":"\nAdriana Lima's Go-to Workout Program 54D Is Coming to NYC<\/title>\n<meta name=\"description\" content=\"Beloved by Adriana Lima and Alex Rodriguez, the coveted and exclusive global fitness brand 54D is opening a new studio in the Big Apple\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adriana Lima and Alex Rodriguez\u2019s Go-To Workout Program Is Coming to N.Y.C.\" \/>\n<meta property=\"og:description\" content=\"Beloved by Adriana Lima and Alex Rodriguez, the coveted and exclusive global fitness brand 54D is opening a new studio in the Big Apple\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/Adriana-Lima--e1663269608705.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/\",\"name\":\"Adriana Lima's Go-to Workout Program 54D Is Coming to NYC\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2022-09-15T19:50:17+00:00\",\"dateModified\":\"2022-09-15T19:50:17+00:00\",\"description\":\"Beloved by Adriana Lima and Alex Rodriguez, the coveted and exclusive global fitness brand 54D is opening a new studio in the Big Apple\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adriana Lima and Alex Rodriguez\u2019s Go-To Workout Program Is Coming to N.Y.C.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adriana Lima's Go-to Workout Program 54D Is Coming to NYC","description":"Beloved by Adriana Lima and Alex Rodriguez, the coveted and exclusive global fitness brand 54D is opening a new studio in the Big Apple","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/","og_locale":"en_US","og_type":"article","og_title":"Adriana Lima and Alex Rodriguez\u2019s Go-To Workout Program Is Coming to N.Y.C.","og_description":"Beloved by Adriana Lima and Alex Rodriguez, the coveted and exclusive global fitness brand 54D is opening a new studio in the Big Apple","og_url":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/","og_site_name":"Grazia USA","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/09\/Adriana-Lima--e1663269608705.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/","url":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/","name":"Adriana Lima's Go-to Workout Program 54D Is Coming to NYC","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2022-09-15T19:50:17+00:00","dateModified":"2022-09-15T19:50:17+00:00","description":"Beloved by Adriana Lima and Alex Rodriguez, the coveted and exclusive global fitness brand 54D is opening a new studio in the Big Apple","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/adriana-lima-alex-rodriguez-workout-program-54d-nyc-studio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Adriana Lima and Alex Rodriguez\u2019s Go-To Workout Program Is Coming to N.Y.C."}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/64362"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/31863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/64363"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=64362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=64362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}