{"id":63700,"date":"2022-09-06T21:31:16","date_gmt":"2022-09-06T21:31:16","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=63700"},"modified":"2022-09-06T21:32:10","modified_gmt":"2022-09-06T21:32:10","slug":"zimmermann-southhampton-store","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/zimmermann-southhampton-store\/","title":{"rendered":"Zimmermann Makes a Splash with Its Second Hamptons Location"},"content":{"rendered":"
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Courtesy of Zimmermann<\/figcaption><\/figure>\n

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When one thinks of the perfect summertime dress, Zimmermann<\/a> comes to top of mind. Fittingly, the Australian luxury label found the perfect home in the Hamptons and just opened its second boutique this summer. The new store resides in the former Southhampton Bank building. Zimmermann<\/a> tapped interior design company Studio McQualter and drew inspiration from the historic building\u2019s rich heritage while providing a fresh revamp.<\/p>\n

Splashed with bold and vibrant hues, the interior evokes the sense of a fun-filled summer getaway. There’s also a touch of retro charm thanks to chic furniture from the 1940s that sits among artwork created by Australian female artists from down under.<\/p>\n

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Courtesy of Zimmermann<\/figcaption><\/figure>\n

\u201cThe Southampton store is fresh, optimistic, and welcoming,\u201d says co-founder Nicky Zimmermann. \u201cI love the mix of vintage furniture and Australian touches through our art selection.\u201d<\/p>\n

When it came to designing this season’s collection, Zimmermann<\/a> was inspired by vintage photographs of glamorous yachting adventures and sun-drenched sailing escapes. \u201cI loved looking at all these gorgeous images from the ’50s and ’60s of women on idyllic sailing holidays and tried to capture a sense of the simple elegance and holiday glow that came from our references,” Zimmermann<\/a> says. The creative director incorporated “hints of nostalgia” in the collection and designed pieces that could be straight from a Slim Aarons’ photo or worn by Grace Kelly in To Catch a Thief<\/em>.<\/p>\n

Embracing the romance of sailing, Zimmermann<\/a>\u2019s signature flouncy frocks take center stage, while billowing skirts are anchored by crinoline hems, adding intentionality to movement. Delicate lace, sailboat prints, and dainty ikat florals round out Resort 2023 for a collection that will quench your thirst for ocean waves and summer days. Now open, Zimmermann<\/a>\u2019s latest location is perched at 25 Main Street, Southhampton, NY 11968 with Resort 2023 coming to stores this October.<\/p>\n

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