{"id":623,"date":"2020-07-06T23:58:30","date_gmt":"2020-07-06T13:58:30","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=175055"},"modified":"2020-10-26T16:47:56","modified_gmt":"2020-10-26T16:47:56","slug":"the-story-of-schiaparellis-imaginary-couture-collection","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/the-story-of-schiaparellis-imaginary-couture-collection\/","title":{"rendered":"The Story Of Schiaparelli’s Imaginary Couture Collection"},"content":{"rendered":"

\"Schiaparelli\"<\/p>\n

“On June 29th, 2020, I woke up early, got ready in my New York apartment on 12th Street, put on my mask and headed outside to face another day of life in quarantine,” wrote Daniel Roseberry, Creative Director of Schiaparelli<\/a>.<\/p>\n

He continued:<\/p>\n

“Three months ago I was marooned in New York while taking a quick trip back to the States. Since then I have been living in isolation while Maison Schiaparelli took a hiatus. Everyone has their own lockdown story, some harrowing, some tragic, some utterly lonely. The luckiest of us have been able to spend this time in nature, far removed from city life. My own experience was shared with millions of other Manhattanites: it was privileged, but nothing extraordinary. What was extraordinary, however, was the ability to walk into Washington Square Park on a Monday morning and sketch out an entire Couture collection.”<\/p>\n

Extraordinary, indeed. When constructing couture, the forethought alone is a daunting task. The preliminary planning in one’s mind inevitably lays the groundwork of what is to come, the idea, the dream, often most difficult. But after the idea germinates, an even greater task lies ahead: months of meticulous handicraft and hours spent realizing this dream. In fact, couture is quantified on this very premise; custom-made pieces that require a certain amount of hours spent on craftsmanship. This is what distinguishes haute couture from ready-to-wear.<\/p>\n

According to this, Daniel Roseberry’s Schiaparelli Haute Couture Fall-Winter 2020\/21 collection would not qualify. An entire couture collection sketched in one day on a park bench in Manhattan does not adhere to the Chambre Syndicale’s strict edict. But these are, in Roseberry’s own words, “extraordinary times,” and extraordinary times call for extraordinary measures.<\/p>\n

\"\"<\/p>\n

The throttle of the Coronavirus pandemic has not only changed the fashion industry but the world as we know it. Today, Roseberry opened a very different digitized Couture Fashion Week, the first in its history.<\/a> But even the oldest and purest exposition of fashion design needs to adapt and adjust to a changing world, and Daniel Roseberry knows this.<\/p>\n

“Life today is lived according to opposites; the pandemic has inverted everything we knew. Now, instead of a team to execute this collection, I just have my own imagination. Instead of the Place Vend\u00f4me in Paris, it\u2019s been designed and sketched on a park bench.” And it is here where Schiaparelli’s couture collection concluded. On the page of Daniel Roseberry’s sketchpad, in the middle of Manhattan.<\/p>\n

Since assuming Schiaparelli’s creative post just over a year ago, it’s been no secret Roseberry loves to draw. His debut collection for the Maison was perhaps as blatant a declaration as one will get: a blackened room, an artist’s drafting table and a blank page. As he sketched, his drawings became real life; chartreuse sateen trains and clouds of Shocking Schiap pink taffeta whizzed past, his designs quite literally jumping off the page.<\/p>\n

Then, during lockdown, another glimpse at Roseberry’s brilliance with pen and paper in hand<\/a> – and perhaps the biggest clue of what was to come today. “Thumbnails in a sketchbook, notes on a napkin or a doodle on an airplane, these humble creative moments happen when you least expect them,” the House wrote alongside a series of doodles, some scrappy, others scrupulous. “However insignificant they may seem at first, they can become couture magic when brought to life by the atelier. For creative director @danielroseberry, the design process begins and ends with a pen and paper and the solitary act of a simple drawing.”<\/p>\n

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Thumbnails in a sketchbook, notes on a napkin or a doodle on an airplane, these humble creative moments happen when you lease expect them.\u00a0However insignificant they may seem at first, they can become couture magic when brought to life by the atelier.\u00a0For creative director @danielroseberry, the design process begins and ends with a pen and paper and the solitary act of a simple drawing. #Schiaparelli<\/a><\/p>\n

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