{"id":60438,"date":"2022-07-13T17:51:03","date_gmt":"2022-07-13T17:51:03","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=60438"},"modified":"2022-07-13T18:03:26","modified_gmt":"2022-07-13T18:03:26","slug":"dua-lipa-puma-collab-flutur","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-puma-collab-flutur\/","title":{"rendered":"Dua Lipa Designs Second Puma Collaboration Has an Ode to &#8216;Old School Raves&#8217;"},"content":{"rendered":"<figure id=\"attachment_60441\" aria-describedby=\"caption-attachment-60441\" style=\"width: 1190px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60441 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/07\/22AW_SP_Dua-Lipa_Flutur_Drop-2_021-e1657730193457.jpg\" alt=\"\" width=\"1190\" height=\"668\" data-gz_credit=\"Photographed Jordan Hemingway\" \/><figcaption id=\"caption-attachment-60441\" class=\"wp-caption-text\">Puma x Dua Lipa &#8216;Flutur Drop 2&#8217;<\/figcaption><\/figure>\n<p><i>All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, GRAZIA may earn an affiliate commission.<\/i><\/p>\n<p><span style=\"font-weight: 400\">Pop star <a href=\"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-festival-fashion\/\">Dua Lipa<\/a> and <a href=\"https:\/\/go.skimresources.com?id=179872X1687632&amp;xs=1&amp;url=https%3A%2F%2Fus.puma.com%2Fus%2Fen\" target=\"_blank\">sportswear company Puma<\/a> are at it again! The two are launching the second installation of their collaboration, dubbed <a href=\"https:\/\/go.skimresources.com?id=179872X1687632&amp;xs=1&amp;url=https%3A%2F%2Fus.puma.com%2Fus%2Fen%2Fpuma%2Fdua-lipa-collection\" target=\"_blank\">Flutur<\/a>, with sportswear pieces filled with bright, electric colors, and retro, curve-skimming silhouettes, paying homage to \u201cold-school rave culture.\u201d\u00a0<\/span><\/p>\n<p>Taking a page from the books of <a href=\"https:\/\/www.instagram.com\/p\/Cezn_kEJkq5\/?hl=en\" target=\"_blank\">Lizzo<\/a> and <a href=\"https:\/\/graziamagazine.com\/us\/articles\/megan-fox-machine-gun-kelly-life-in-pink\/\">Megan Fox<\/a>, Lipa hopped on the <a href=\"https:\/\/graziamagazine.com\/us\/articles\/hailey-bieber-megan-fox-khloe-kardashian-barbie-trend\/\">Barbiecore bandwagon<\/a>, posing with freshly-dyed popping pink tresses to further accentuate the super-charged, neon colors of the collection.<\/p>\n<p><span style=\"font-weight: 400\">With bold, contrasting shades of orange, purple, and cotton candy pink, and holographic detailing, the assortment features graphic referee striped jerseys, tracksuits, Puma bowling bags, sneakers, and more.<\/span><\/p>\n<figure id=\"attachment_60445\" aria-describedby=\"caption-attachment-60445\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60445 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/07\/22AW_SP_Dua-Lipa_Flutur_Drop-2_Look-xxxxx_035.jpg\" alt=\"\" width=\"1280\" height=\"1598\" data-gz_credit=\"Photographed Jordan Hemingway\" \/><figcaption id=\"caption-attachment-60445\" class=\"wp-caption-text\">Puma x Dua Lipa &#8216;Flutur Drop 2&#8217;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Lipa\u2019s signature butterfly motif finds itself front and center of the <a href=\"https:\/\/go.skimresources.com?id=179872X1687632&amp;xs=1&amp;url=https%3A%2F%2Fus.puma.com%2Fus%2Fen%2Fpuma%2Fdua-lipa-collection\" target=\"_blank\">Flutur collection<\/a>, inspired by vintage rave posters; the insignia represents growth and evolution.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe butterfly represents transition, metamorphosis, and new beginnings,\u201d Lipa said in a press release. \u201cI felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. <\/span><span style=\"font-weight: 400\">Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.\u201d\u00a0<\/span><\/p>\n<figure id=\"attachment_60442\" aria-describedby=\"caption-attachment-60442\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60442 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/07\/22AW_SP_Dua-Lipa_Flutur_Drop-2_Comp-050_Landscape_RGB_Low-Res.jpg\" alt=\"\" width=\"1280\" height=\"905\" data-gz_credit=\"Photographed Jordan Hemingway\" \/><figcaption id=\"caption-attachment-60442\" class=\"wp-caption-text\">Puma x Dua Lipa &#8216;Flutur Drop 2&#8217;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Evoking Lipa\u2019s beloved Y2K aesthetic, the unisex collection was conceived with the help of longtime Puma collaborator (and Lipa&#8217;s friend), multi-hyphenate creative Billy Walsh. \u201cWe\u2019ve been collaborating together and designing one of these together which has been really exciting,&#8221; Lipa\u00a0said in a <a href=\"https:\/\/www.youtube.com\/watch?v=_tDKs1LNorY\" target=\"_blank\">behind-the-scenes clip<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Surrounded by the dance crew from her ongoing <\/span><a href=\"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-trusts-her-gut-and-lets-the-cards-fall-where-they-may\/\"><i><span style=\"font-weight: 400\">Future Nostalgia<\/span><\/i><\/a><span style=\"font-weight: 400\"> tour, the <a href=\"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-lifestyle-platform-service95\/\">Service95<\/a> founder and her team were choreographed by John Byrne and photographed by Jordan Hemingway.\u00a0<\/span><\/p>\n<figure id=\"attachment_60448\" aria-describedby=\"caption-attachment-60448\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60448 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/07\/22AW_SP_Dua-Lipa-Collection_BTS_Puma33.jpg\" alt=\"\" width=\"1280\" height=\"1917\" data-gz_credit=\"Photographed Jordan Hemingway\" \/><figcaption id=\"caption-attachment-60448\" class=\"wp-caption-text\">Puma x Dua Lipa &#8216;Flutur Drop 2&#8217;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">The sportswear juggernaut and \u201cLevitating\u201d artist released their first drop in December of 2021. <a href=\"https:\/\/go.skimresources.com?id=179872X1687632&amp;xs=1&amp;url=https%3A%2F%2Fus.puma.com%2Fus%2Fen%2Fpuma%2Fdua-lipa-collection\" target=\"_blank\">Flutur Drop 2<\/a> will launch in two separate parts, totaling in over 30 pieces. <\/span><span style=\"font-weight: 400\">Part one will be available beginning on July 14 in Puma stores, select retailers, and <a href=\"https:\/\/go.skimresources.com?id=179872X1687632&amp;xs=1&amp;url=https%3A%2F%2Fus.puma.com%2Fus%2Fen%2Fpuma%2Fdua-lipa-collection\" target=\"_blank\">online<\/a>, while the second part will release on July 28.\u00a0<\/span><\/p>\n","protected":false},"author":31863,"featured_media":60441,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dua Lipa and Puma Unite for Second Flutur Collaboration<\/title>\n<meta name=\"description\" content=\"Pop star Dua Lipa has taken her love of all-things Y2K to the next level with her second sportswear collaboration with Puma\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/dua-lipa-puma-collab-flutur\/\" \/>\n<meta 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