{"id":59649,"date":"2022-06-29T21:47:48","date_gmt":"2022-06-29T21:47:48","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=59649"},"modified":"2022-06-29T21:55:31","modified_gmt":"2022-06-29T21:55:31","slug":"harris-reed-game-changer","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/harris-reed-game-changer\/","title":{"rendered":"Harris Reed Is Bringing a New Fluidity to Fashion"},"content":{"rendered":"
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Illustration by Peter Oumanski<\/figcaption><\/figure>\n

Every issue, GRAZIA USA highlights Game Changers, who inspire, educate, and celebrate individuality, beauty, and style. Meet Harris Reed<\/a>, the British-American designer shaking up the fashion industry.\u00a0<\/strong><\/em><\/p>\n

I went into this business knowing I didn\u2019t want to do it like anyone else. I wanted to do what felt right \u2014 not just to me, but to my community, and to what was going on in the world around me.<\/p>\n

A lot of that came down to avoiding the traditional design route. It\u2019s a beautiful thing when you have a business that\u2019s truly reflective of who you are. I don\u2019t go into anything that doesn\u2019t reflect who I am, who my business is, and who my customer is. I go with what feels right.<\/p>\n

It hasn\u2019t been a jump; it\u2019s been a deep plunge. We have a roadmap of where the brand\u2019s going. The goal is to continue to grow a queer, outspoken, fluid brand that specializes in demi-couture, being sustainable with limited drops, made-to-measure, and really rewriting the fashion system.<\/p>\n

I came out when I was nine and started exploring fashion to reclaim my identity. Everyone was labeling me as gay before I even knew what that was. I used fashion as my toolbox to shine and give light to the next chapter of my life. Then, it fell into making my own clothes.<\/p>\n

When I moved to London, I made an outfit for a night out with friends, and that outfit is now in permanent ownership of the V&A Museum. It\u2019s currently on display in the Fashioning Masculinities<\/em> exhibition. That was the first look I made for myself. When I was identifying as they\/them, I felt unrepresented by the fashion industry, so I began making looks to go out to events and parties when I didn\u2019t have anything to wear.<\/p>\n

Then, I started working with people like Harry Styles, Adele, and Selena Gomez \u2014 people who believed in my vision and what I stood for \u2014 an incredible army of stylists and editors, like Katie Grand and Sophia Neophitou-Apostolou; powerful individuals who exude this love and desire to help and nurture talent.<\/p>\n

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London has been where I\u2019ve been able to grow on my own terms, and grow a business I\u2019m proud of, while writing the rules in a different way. It\u2019s been incredible to see the industry take notice. When I was at Saint Martins, my teachers would say, \u201cYou\u2019re a costume designer. Who\u2019s going to buy this?\u201d<\/p>\n

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Now I can say, \u201cThis is the next chapter.\u201d With the metaverse and everything happening in the world right now, my customer is emerging. I see that through my sales and my business. It\u2019s been an incredible, organic, and fluid journey.<\/p>\n

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I talk about being fluid, but I have a savvy business mind. I don\u2019t think I would be 25, running a company with employees during a global pandemic, doing big hats and fabulous boots if I didn\u2019t have a business brain.<\/p>\n

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We\u2019re continuing to do my version of a \u201cfashion show,\u201d which is more about being a performative, immersive experience to make people dream, bringing back the early days of Westwood and McQueen, making fashion a dreamscape again.<\/p>\n

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We\u2019re continuing to work with another caliber of celebrity, getting that message out of what I do and who I am. We have some clever, unexpected collaborations, big projects, and takeovers in the works, as well as exciting things ahead in jewelry and fashion.<\/p>\n

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I have a loving partner, and we try to go to the countryside, or to the park anytime we can. I take my platforms off, dig my toes into the soil and just breathe to get out of the grind. I\u2019ve been listening to a lot of audio books. I\u2019m into anything about calming, letting go, and going with the natural flow of life.<\/p>\n

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It was a natural progression when this world of VIP clientele jumped on board with what I stand for: wanting to feel fluid, and beautiful, continuing the journey of the brand.<\/p>\n

Pick up\u00a0GRAZIA USA<\/em>\u2019s Summer 2022 issue on newsstands and email contact@graziausa.com<\/a> to subscribe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":31863,"featured_media":59650,"template":"","format":"standard","categories":[23,17,16,3914],"yoast_head":"\nHarris Reed Is Bringing a New Fluidity to Fashion<\/title>\n<meta name=\"description\" content=\"GRAZIA USA's Game Changer, designer Harris Reed, continues to champion the beauty of fluidity, rewriting the rules of fashion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/harris-reed-game-changer\/\" \/>\n<meta property=\"og:locale\" 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