{"id":59514,"date":"2022-06-28T21:13:37","date_gmt":"2022-06-28T21:13:37","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=59514"},"modified":"2022-06-29T19:02:34","modified_gmt":"2022-06-29T19:02:34","slug":"fern-mallis-fashion-icons-book","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/fern-mallis-fashion-icons-book\/","title":{"rendered":"Fern Mallis Is Back with a Second Volume of Her Beloved Book, ‘Fashion Icons’"},"content":{"rendered":"
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Fern Mallis Outside October 31, 1995 \u00a9 Patrick McMullan<\/figcaption><\/figure>\n
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It takes an icon to know one. Ever a dynamic creative visionary, esteemed fashion professional Fern Mallis<\/a> has built an unexpected second act for herself as one of the industry\u2019s foremost storytellers, parsing out tales from countless industry luminaries in fireside chats at New York\u2019s 92nd Street Y. Now, five years after her debut Rizzoli tome <\/span>Fashion Lives: Fashion Icons with Fern Mallis<\/span><\/i>, the industry vet is gifting fashion fans with a second installment: <\/span>Fashion Icons: Fashion Lives with Fern Mallis<\/span><\/i>.<\/span><\/p>\n

As usual, the book features a brigade of interviews with fashion\u2019s most beloved personalities: Valentino Garavani<\/a>, Christian Siriano<\/a>, Bethann Hardison, Leonard Lauder, Tim Gunn<\/a>, Stan Herman, Victoria Beckham<\/a>, Zandra Rhodes, Bob Mackie<\/a>, Angela and Rosita Missoni, Iris Apfel<\/a>, Arthur Elgort, and Billy Porter. There is a foreword from yet another A-lister (model Ashley Graham), and poignant portraits by artist Ruben Baghdasaryan. This time, though, there\u2019s a twist. \u201cThe good news is that in <\/span>Fashion Icons<\/span><\/i> Volume Two, the first interview in the book is with me. We turn the tables,\u201d Mallis told <\/span>GRAZIA USA<\/span><\/i>.<\/span><\/p>\n

Interviewed by television personality Bevy Smith, Mallis finally takes her place in the hot seat, ultimately confronting the soul-searching questions at the root of all the interviews in the <\/span>Fashion Icons<\/span><\/i> series: \u201cWho is this person? How did they get to where they are? How did they become who they are?\u201d<\/span><\/p>\n

In Mallis\u2019s case, the story is a fascinating one. Credited with having transformed New York Fashion Week into the global tour de force it is today, the Brooklyn native has had her finger on the pulse of burgeoning fashion talent since the early days of her career.<\/span><\/p>\n

As a child, Mallis was beguiled by the hustle and bustle of New York\u2019s Garment District. \u201cThat\u2019s really where my love of it started,\u201d she explained. Mallis\u2019s father and uncles all worked in the Garment District, and \u201cas a young kid growing up in Brooklyn, it was a thrill for me to take the bus, and the subway, and go to work with him any chance I got. I was enamored with the industry and all the hubbub on the streets, all the activity.\u201d<\/span><\/p>\n

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Fern Mallis pictured with Bill Cunningham<\/figcaption><\/figure>\n

The seed for a sparkling career in fashion was planted early on and sprouted not long after: Mallis snagged a coveted spot as a guest editor of Mademoiselle magazine while still a senior at the University of Buffalo after winning a contest for their \u201cBack to School\u201d issue. The lucky break would lead to a full-time position at the magazine, followed by Mallis\u2019s reign as executive director of the country\u2019s governing fashion association, the Council of Fashion Designers of America. There, the celebrated fashion consultant conceived of the event \u201cSeventh on Sixth\u201d in 1993. Later known as \u201cthe tents,\u201d the initiative organized an authoritative nucleus for American fashion designers to showcase their creations and established NYFW as one of the big four fashion capitals.<\/span><\/p>\n

After the event was acquired by IMG in 2001, so too was Mallis. Joining the international media juggernaut as senior vice president of IMG Fashion, she also became its ambassador, jet-setting around the world and adding new fashion weeks to the schedule around the globe: from Los Angeles and Miami to Melbourne and Berlin. In the meantime, Mallis was instrumental in mobilizing the fashion community around causes close to her heart, from the AIDS crisis to breast cancer awareness.<\/span><\/p>\n

Then came her second act. \u201cIt started after I left IMG, after 10 years of being Senior Vice President of IMG Fashion and the 10 years before that as the Director of the CFDA,\u201d Mallis explained.<\/span><\/p>\n

The year-long sabbatical that ensued became what Mallis called \u201cthe coffee phase of my life.\u201d With her phone ringing off the hook, Mallis was fielding calls from industry insiders asking for her in-demand advice or guidance. \u201c\u2018Can we meet for a cup of coffee? I have an idea.\u2019 \u2018Can we meet for a cup of coffee? I have a new project coming up.\u2019 \u2018Can we meet for a cup of coffee? Somebody told me you\u2019d be perfect to consult on this.\u2019 And I started to laugh,\u201d she explained. \u201cNobody ever called me up for lunch or dinner, they just wanted coffee.\u201d<\/span><\/p>\n

Eventually, one of the ideas sparked an inspiration. Connected to the head of programming at the 92nd Street Y, Mallis was pitched the idea of conducting interviews there with fashion designers \u2013 and she was intrigued. \u201cI loved the 92nd street Y,\u201d she said. \u201cI grew up in New York and I would go there for many of their extraordinary talks and see all these amazing people up there.\u201d The series was a go.<\/span><\/p>\n

Mallis tapped long-time friend and prolific designer Norma Kamali for her debut Fashion Icons talk. \u201cI felt safe trying this out with her,\u201d said Mallis. After that came Calvin Klein. \u201cHe had been out of the business for 10 years at that time,\u201d Mallis said. \u201cThe first thing I asked [Calvin] was, \u2018Why are you doing this with me? You\u2019re not hawking a new perfume, you don\u2019t have a new collection, you\u2019re not selling a book,\u2019 and he said, \u2018I\u2019m doing it because you asked me.\u2019 That was a good answer.\u201d<\/span><\/p>\n

Once others saw Klein on stage with Mallis, more doors opened. Interviews with Donna Karan, Tommy Hilfiger, Marc Jacobs, Tom Ford, Michael Kors, Diane von Furstenberg, Andre Leon Talley, and Bill Cunningham would follow. Throughout, Mallis\u2019s impressive array of influential fashion connections, paired with her palpable charisma and authentic warmth, earned the series the success it deserves.<\/span><\/p>\n

\u201cIt was my goal to share with the world who these people are. They\u2019re not just a name on a label. Who are they really?\u201d Mallis explained. \u201cI learned to become an interviewer. I listened, and I loved doing it. It was always about doing the research, and really finding out all sorts of special details and asking friends of these people for some fun stories. The interviews were always unscripted, intimate, authentic, very loving, warm, friendly. They\u2019re remarkable stories. You walk out of the auditorium, and you feel like you know these people. It\u2019s a very rewarding experience for everybody.\u201d<\/span><\/p>\n

Authenticity and vulnerability live at the heart of the Fashion Icons interviews. Able to bob and weave through heavy emotions with a heartfelt levity, Mallis shares her \u201cmagic potion.\u201d<\/span><\/p>\n

\u201cI think the secret to getting them to open up, and be that forthcoming is that there\u2019s a relationship already. I know these people. We\u2019ve been in the trenches together; we\u2019ve shared a lot of experiences,\u201d she said.<\/span><\/p>\n

For this book, those experiences required a passport. \u201cWe went overseas,\u201d Mallis said. From Italians Valentino Garavani and Angela and Rosita Missoni, to Brits Victoria Beckham, and Zandra Rhodes, it\u2019s a truly international cast.<\/span><\/p>\n

No matter the subject, though, Mallis exudes an almost omniscient presence. Throughout our conversation, the Fashion Icons host shared matter-of-fact tidbits, which, while already true, seem to hold more weight, power, or value because she was the one saying them.<\/span><\/p>\n

\u201cMr. Valentino. If you can get an interview with him, you take it.\u201d \u201cChristian Siriano. Hot as a pistol.\u201d<\/span><\/p>\n

\u201cTim Gunn. You know, everybody loves Tim.\u201d<\/span><\/p>\n

\u201cWho wouldn\u2019t want to hear Victoria Beckham speak?\u201d<\/span><\/p>\n

Perhaps Mallis\u2019s gift is that she says what we\u2019re all thinking \u2013 and asks the questions that we\u2019re dying to pose.<\/span><\/p>\n

Of course, there is that insider access. Mallis described how she met Arthur Elgort in her \u201cMademoiselle days,\u201d and reunited with the photographer for the new tome. Stan Herman \u2013 President of the CFDA for 15 years and Mallis\u2019s \u201cBFF\u201d \u2013 has been included in the latest volume as well.<\/span><\/p>\n

Then, there are the VVIPs. According to Mallis, model and activist Bethann Hardison is the only one of the Fashion Icons to have ever been a guest at her home in South Hampton.<\/span><\/p>\n

Zandra Rhodes was even the subject of Mallis\u2019s childhood fashion fantasies: Specifically, her dream wedding dress. \u201cI wanted one of those white, pearly things, with all the little peaks, and layers of chiffon, like what she did for Princess Diana in shades of pink,\u201d Mallis said.<\/span><\/p>\n

As a grown-up fashion icon, Mallis would spend the week with Rhodes as guests of the Queen Mary on its first Fashion Week crossing; the \u201cextraordinary\u201d experience made them closer than ever. \u201cNow, every time she comes to New York, we get together for lunch or dinner,\u201d Mallis explained. \u201cSo, I was thrilled to be able to get her on the stage. She\u2019s a character. She\u2019s really the original. Punk, funk, pink, the whole thing.\u201d<\/span><\/p>\n

Another \u201cspecial\u201d interview subject was Billy Porter. Mallis recalled the landmark moment when the multihyphenate talent stepped onto the Academy Awards red carpet in 2019 in his Christian Siriano black-tie tuxedo gown. \u201cTalk about a moment that changed everything,\u201d said Mallis. \u201cThat opened the gates for people, for men to wear dresses, and just do whatever felt right for them.\u201d<\/span><\/p>\n

Of course, in fashion image is everything; and illustrator, Ruben Baghdasaryan took inspiration from his iconic subjects \u2013 Porter most of all. Even before coming on board with the project, Baghdasaryan had always admired Porter\u2019s activism and advocacy for the LGBTQ+ community, \u201cand he was also very supportive of my art,\u201d said the artist.<\/span><\/p>\n

\u201cWhen I was just starting in the fashion industry, he pushed my work forward by reposting my illustrations on his Instagram page,\u201d Baghdasaryan told <\/span>GRAZIA USA<\/span><\/i>. \u201cI got a huge following after that.\u201d After meeting the Tony Award winner, Baghdasaryan then sent him a customized portrait of Porter and his partner Adam Smith, which now sits in the star\u2019s home. As for his other subjects \u2013 Bethann Hardison, Marc Jacobs, and Chrisitian Siriano \u2013 Baghdasaryan said his art is informed by meeting in person, and \u201cwho I\u2019m most connected with, spiritually.\u201d<\/span><\/p>\n

While Mallis\u2019s extensive lineup of high-fashion friends has certainly opened doors for some sublime interviews, her wealth of connections doesn\u2019t mean she hasn\u2019t had to chase a few down. After actively pursuing both Bob Mackie and Leonard Lauder for years, Mallis finally landed both for this second edition. She said, \u201cIf you just ask enough, sometimes a no becomes a yes.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Stan Herman and Fern Mallis attend NICOLE MILLER Spring 2007 Fashion Show at The Promenade at Bryant Park on September 8, 2006 in New York. (Photo by Scott Rudd\/PMC)<\/figcaption><\/figure>\n
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While Mackie may have taken a bit of extra coaxing, the result proved to be worth it. Best known for his theatrical, sheer, beaded, and fringe creations adorned by the likes of Cher, Diana Ross, and Tina Turner, Mackie is \u201cone of those fashion heroes that I don\u2019t think ever got the respect that he deserved in his career,\u201d Mallis said, \u201cbut now, he\u2019s just revered.\u201d<\/span><\/p>\n

As for Lauder, the highly anticipated interview was such a success, the mogul wrote Mallis afterwards, saying, \u201cIf I wasn\u2019t so busy, I\u2019d say, \u2018Let\u2019s take this on the road.\u2019\u201d<\/span><\/p>\n

\u201cThat would be a dream,\u201d said Mallis, \u201cto go on the road, interviewing Leonard Lauder. He\u2019s an extraordinary man; such a champion of women in business. He always says, \u2018Never make an important decision without a woman at the table.\u2019\u201d While not ordinarily in the spotlight, Lauder found Fashion Icons to be the perfect platform for telling his story.<\/span><\/p>\n

\u201cIt\u2019s a name that\u2019s so legendary with a multi-billion-dollar business. He started that business with his mother [Este\u0301e] in Queens in her kitchen, making face creams,\u201d Mallis said. From there, they would go on to sell their cosmetics at Saks Fifth Ave. \u201cThe story is remarkable.\u201d<\/span><\/p>\n

With the COVID-19 pandemic kicking off the inception of book two, Mallis found that these stories were more relevant than ever. \u201cEveryone was trying to figure out: What do they do now? What\u2019s next? People were losing jobs. How do you reinvent yourself? How do you start over again? How do you make sense of it all?\u201d In most of the interviews Mallis conducts, the guests reveal that the trajectory of their careers very rarely went without hiccups or setbacks.<\/span><\/p>\n

\u201cAlmost all the interviews I\u2019ve had in this series are about people, how they started their businesses, how they failed in their business, how they went bankrupt, and how they started again. Those are the stories: the triumphs, the highs and the lows of their lives and their businesses,\u201d said Mallis. \u201cI think that\u2019s what we were all feeling during COVID. So, the stories felt even more important to share \u2013 to let people know, we\u2019ve all been there.\u201d<\/span><\/p>\n

Today, the pandemic is receding but the end to Mallis\u2019s story is certainly not in sight. On the contrary, she revealed that she has enough material right now to complete a third and even a fourth book.\u00a0<\/span><\/p>\n

The<\/span> Fashion Icons<\/span><\/i> double boxed set is available exclusively at Nordstrom, while single editions of <\/span>Fashion Icons 2<\/span><\/i> can be found at any of your favorite bookstores. Mallis said, \u201cThey\u2019re a terrific partner. I love the new store in New York. It\u2019s very much part of their DNA to support designers and support the industry. This is just a perfect marriage.\u201d<\/span><\/p>\n

It might also be coming soon to a screen near you: Mallis has been collaborating with Peaceable Assembly producer Jonathan Gray for the last year and a half to make the transition from the Y to film.<\/span><\/p>\n

With countless interviews in store, more books, and a potential new series, there\u2019s no stopping Fern Mallis and her <\/span>Fashion Icons<\/span><\/i>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":31863,"featured_media":59516,"template":"","format":"standard","categories":[16],"yoast_head":"\nFern Mallis Releases Second Volume of Fashion Icons Book<\/title>\n<meta name=\"description\" content=\"Fashion industry veteran Fern Mallis is 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