{"id":59133,"date":"2022-06-22T15:10:03","date_gmt":"2022-06-22T15:10:03","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=216523"},"modified":"2022-06-22T15:30:02","modified_gmt":"2022-06-22T15:30:02","slug":"hailey-bieber-rhode-skincare-sued","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/hailey-bieber-rhode-skincare-sued\/","title":{"rendered":"Hailey Bieber’s New Skincare Line Is Already in Hot Water"},"content":{"rendered":"

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One week after launching her skincare line, Rhode<\/a>, with three products, including a serum, moisturizer, and lip balms with a wider range to come, Hailey Bieber<\/a> is being sued for trademark infringement.<\/span><\/p>\n

Bieber named her first company after the middle name she shares with both her mother and grandmother, telling Jimmy Fallon on <\/span>The Tonight Show<\/span><\/i> that she\u2019d always wanted to use “Rhode” for a business and that the more she thought about it, the more she realized it was perfect for skincare, something her mum taught her so much about from a young age.\u00a0<\/span><\/p>\n

But, unfortunately, the name is already in use by a nine-year-old fashion company, RHODE, which is sold in Saks Fifth Avenue and Neiman Marcus and has previously been worn by the likes of Beyonc\u00e9 and Rihanna.\u00a0<\/span><\/p>\n

RHODE\u2019s co-founders Purna Khatau and Phoebe Vickers have now filed a trademark infringement lawsuit against Bieber in New York City over the name, saying upon Bieber launching her line, RHODE immediately began to see “confusion in the marketplace,” which they say has already hurt their brand, per PEOPLE<\/em><\/a>.<\/span><\/p>\n

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NEW YORK, NEW YORK – JUNE 15: Hailey Bieber departs Kelly and Ryan show on June 16, 2022 in New York City. (Photo by Gotham\/GC Images)<\/figcaption><\/figure>\n

In the filing, Khatau says she and Vickers launched the company in May 2013 and have since “dedicated ourselves to growing and nurturing the RHODE brand through much personal sacrifice and hardship.” Khatau and Vickers own the RHODE trademark for several common clothing items and accessories. They’ve also filed applications to expand to other areas like household items and are considering expanding to makeup and skincare, per Khatau’s declaration.<\/span><\/p>\n

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A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)<\/a><\/p>\n<\/div>\n<\/blockquote>\n