{"id":56080,"date":"2022-05-09T19:57:26","date_gmt":"2022-05-09T19:57:26","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=56080"},"modified":"2022-05-09T19:58:01","modified_gmt":"2022-05-09T19:58:01","slug":"lady-gaga-haus-labs-sephora","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/lady-gaga-haus-labs-sephora\/","title":{"rendered":"Lady Gaga’s Beauty Brand Haus Labs Starts a New Chapter at Sephora"},"content":{"rendered":"
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Lady Gaga (BFA)<\/figcaption><\/figure>\n

Lady Gaga<\/a> is shaking things up and reinvigorating her cosmetics line, Haus Labs<\/a>, with a fresh, new start.<\/p>\n

After launching in 2018 and selling exclusively through Amazon, Haus Labs (formerly known as Haus Laboratories) will be sold at Sephora<\/a> starting on June 9. Haus Labs will be joining the retailer\u2019s impressive brigade of celebrity-backed beauty labels, including Selena Gomez\u2019s Rare Beauty<\/a>, Scarlett Johansson\u2019s The Outset<\/a>, and Gwen Stefani\u2019s Gxve Beauty.<\/p>\n

Maintaining its bold colors, Haus Labs<\/a> will continue to cultivate its vegan and cruelty-free products, preserving the brand\u2019s core values with a new product lineup, refreshed, futuristic formulas, rethought packaging, updated logos, and reimagined advertising. Beginning in 25 Sephora<\/a> destinations, Haus Labs<\/a> will eventually expand to over 500 brick-and-mortar locations across the U.S. and Canada.<\/p>\n

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A post shared by Haus Labs by Lady Gaga (@hauslabs)<\/a><\/p>\n<\/div>\n<\/blockquote>\n