{"id":56074,"date":"2022-05-09T17:37:57","date_gmt":"2022-05-09T17:37:57","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=56074"},"modified":"2022-05-09T17:39:15","modified_gmt":"2022-05-09T17:39:15","slug":"kanye-west-teases-new-yeezy-gap-engineered-by-balenciaga-apparel","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kanye-west-teases-new-yeezy-gap-engineered-by-balenciaga-apparel\/","title":{"rendered":"Kanye West Teases Upcoming Yeezy Gap Engineered by Balenciaga Drop in New Music Video"},"content":{"rendered":"

\"Yeezy<\/span><\/p>\n

Rapper and Yeezy<\/a> founder, Kanye West (who’s also going by Ye these days), commemorated Mother’s Day<\/a> by releasing a new music video for the hit song, “Life of the Party,” featuring Andr\u00e9 3000 from his latest album, Donda<\/a>,<\/em> which is dedicated to his late mother<\/span>. The almost 3-minute video features a collage of photos from Ye’s childhood, as well as graduation portraits and images from intimate family gatherings.\u00a0<\/span><\/p>\n

Like everything the star does, there was a hidden “drop” within the video release. The 44-year-old rapper’s fans on social media were quick to note that the outfits worn by West in the photos within in the music video seemed to be edited with different clothing.\u00a0<\/span><\/p>\n

A press release from the brand confirmed that the apparel seen in the video are pieces from the upcoming Yeezy Gap Engineered by Balenciaga drop. The release notes that the video serves as a “seamless alignment” between the artist’s creative outlets of fashion and music. Clever thinking, Ye!\u00a0<\/span><\/p>\n