{"id":56069,"date":"2022-05-09T16:26:47","date_gmt":"2022-05-09T16:26:47","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=56069"},"modified":"2022-05-09T16:26:47","modified_gmt":"2022-05-09T16:26:47","slug":"iwc-schaffhausen-exhibit-miami","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/","title":{"rendered":"IWC Schaffhausen Brought the Big Pilot Exhibit to Miami Beach During Formula 1 Weekend"},"content":{"rendered":"<figure id=\"attachment_56070\" aria-describedby=\"caption-attachment-56070\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56070 size-large\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/05\/IWC-Schaffhausen.jpeg?w=1024\" alt=\"\" width=\"1024\" height=\"752\" \/><figcaption id=\"caption-attachment-56070\" class=\"wp-caption-text\">Photo Credit: Antonio Tarin &amp; Gabrielle Paige for IWC Schaffhausen<\/figcaption><\/figure>\n<p>As <a href=\"https:\/\/graziamagazine.com\/us\/articles\/party-formula-1-miami-beach\/\">Miami Beach<\/a> celebrated its inaugural Formula One Grand Prix race over the weekend, Swiss luxury watchmaker IWC Schaffhausen installed its Big Pilot Exhibition at Miami\u2019s FTX Off the Grid Festival.<\/p>\n<p>The luxury watchmaker was dubbed the official timekeeper of the festival, and brought its successful exhibition to the beachfront event. Since launching in 2021, the IWC Big Pilot Exhibition has traveled to over 30 cities throughout seven countries, before landing in Miami\u2019s South Beach district.<\/p>\n<figure id=\"attachment_56073\" aria-describedby=\"caption-attachment-56073\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56073 size-large\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/05\/photomay07125652pm.jpg?w=683\" alt=\"\" width=\"683\" height=\"1024\" \/><figcaption id=\"caption-attachment-56073\" class=\"wp-caption-text\">Photo Credit: Antonio Tarin &amp; Gabrielle Paige for IWC Schaffhausen<\/figcaption><\/figure>\n<p>Hosted within specially crafted shipping containers, the exhibition offers a behind-the-scenes look, and rare insight, into the world of luxury watchmaking. It showcases iconic timepieces from Schaffhausen, like the newly released Pilot\u2019s Watches, and brings the rich heritage and storied history of IWC to life.<\/p>\n<p>Attendees had the opportunity to learn about the various intricacies of the watchmaking process from knowledgeable staff on hand, while trying on different styles as well.<\/p>\n<figure id=\"attachment_56071\" aria-describedby=\"caption-attachment-56071\" style=\"width: 867px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56071 size-large\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/05\/photomay0712251pm.jpg?w=867\" alt=\"\" width=\"867\" height=\"1024\" \/><figcaption id=\"caption-attachment-56071\" class=\"wp-caption-text\">Photo credit: Antonio Tarin &amp; Gabrielle Paige for IWC Schaffhausen<\/figcaption><\/figure>\n<p>Atop the luxe storage containers housing the exhibit, IWC presented the luxe space, the \u201cMojave Lounge,&#8221; where guests were able to take in concert performances at the festival with an exclusive view of the stage.<\/p>\n<figure id=\"attachment_56088\" aria-describedby=\"caption-attachment-56088\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56088 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/05\/Lewis-Hamilton.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><figcaption id=\"caption-attachment-56088\" class=\"wp-caption-text\">MIAMI, FLORIDA &#8211; MAY 08: Lewis Hamilton of Great Britain and Mercedes looks on at the drivers parade prior to the F1 Grand Prix of Miami at the Miami International Autodrome on May 08, 2022 in Miami, Florida. (Photo by Chris Graythen\/Getty Images)<\/figcaption><\/figure>\n<p>IWC Schaffhausen was spotted elsewhere during Formula 1 weekend too, with driver Lewis Hamilton wearing the Big Pilot PPC Mojave Desert watch at the drivers parade ahead of the F1 Grand Prix of Miami.<\/p>\n","protected":false},"author":31863,"featured_media":56072,"template":"","format":"standard","categories":[38,6591,16,3363,6511],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IWC Schaffhausen Launches Big Pilot Exhibit in Miami Beach<\/title>\n<meta name=\"description\" content=\"Amid Miami\u2019s first Formula One Grand Prix, the International Watch Company brought its Big Pilot Exhibition to the Magic City\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWC Schaffhausen Brought the Big Pilot Exhibit to Miami Beach During Formula 1 Weekend\" \/>\n<meta property=\"og:description\" content=\"Amid Miami\u2019s first Formula One Grand Prix, the International Watch Company brought its Big Pilot Exhibition to the Magic City\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/05\/photomay0712834pm-e1652110415167.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/\",\"name\":\"IWC Schaffhausen Launches Big Pilot Exhibit in Miami Beach\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2022-05-09T16:26:47+00:00\",\"dateModified\":\"2022-05-09T16:26:47+00:00\",\"description\":\"Amid Miami\u2019s first Formula One Grand Prix, the International Watch Company brought its Big Pilot Exhibition to the Magic City\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IWC Schaffhausen Brought the Big Pilot Exhibit to Miami Beach During Formula 1 Weekend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IWC Schaffhausen Launches Big Pilot Exhibit in Miami Beach","description":"Amid Miami\u2019s first Formula One Grand Prix, the International Watch Company brought its Big Pilot Exhibition to the Magic City","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/","og_locale":"en_US","og_type":"article","og_title":"IWC Schaffhausen Brought the Big Pilot Exhibit to Miami Beach During Formula 1 Weekend","og_description":"Amid Miami\u2019s first Formula One Grand Prix, the International Watch Company brought its Big Pilot Exhibition to the Magic City","og_url":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/","og_site_name":"Grazia USA","twitter_card":"summary_large_image","twitter_image":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/05\/photomay0712834pm-e1652110415167.jpg","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/","url":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/","name":"IWC Schaffhausen Launches Big Pilot Exhibit in Miami Beach","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2022-05-09T16:26:47+00:00","dateModified":"2022-05-09T16:26:47+00:00","description":"Amid Miami\u2019s first Formula One Grand Prix, the International Watch Company brought its Big Pilot Exhibition to the Magic City","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/iwc-schaffhausen-exhibit-miami\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"IWC Schaffhausen Brought the Big Pilot Exhibit to Miami Beach During Formula 1 Weekend"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/56069"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/31863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/56072"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=56069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=56069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}