{"id":55870,"date":"2022-05-05T16:12:09","date_gmt":"2022-05-05T16:12:09","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=55870"},"modified":"2022-05-05T17:33:31","modified_gmt":"2022-05-05T17:33:31","slug":"sydney-sweeney-fashion-campaigns","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/sydney-sweeney-fashion-campaigns\/","title":{"rendered":"Sydney Sweeney Continues to Rack Up Brand Partnerships with New Miu Miu Campaign"},"content":{"rendered":"
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Courtesy of Miu Miu, Photographer: Tyrone Lebon<\/figcaption><\/figure>\n

Sydney Sweeney<\/a> has starred in some of the buzziest shows on TV, including The Handmaids Tale<\/em>, Sharp Objects<\/em>, The White Lotus<\/em>, and Euphoria.<\/em> In the wake of the latter\u2019s sophomore season, she’s been catapulted to another level of fame. She’s not just on our screens anymore \u2014 she’s been racking up impressive ad campaigns with prestigious beauty and fashion brands.<\/p>\n

Within the past few months, she’s partnered with beauty brands like Laneige and Jergens<\/a>, was named a Tory Burch ambassador, modeled for jeweler David Yurman and just landed her most recent campaign for Miu Miu.<\/p>\n

The actress’ new Miu Miu ads (modeling the brand’s Miu Wander bag<\/a>) released Thursday and were photographed by Tyrone Lebon. Sweeney told i-D<\/em><\/a> in a new interview there was a “mysterious girl-next-door, tomboy-ish spirit” to the campaign. “I really wanted to put a bit of a rebellious twist on what a luxury handbag campaign usually represents \u2014 for there to be this idea of a youthful girl-next-door, but you’re not quite sure what she’s gonna do next. She\u2019s someone who’s wandering around for her freedom \u2014 getting ready to go nowhere and everywhere at the same time.”<\/p>\n

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Courtesy of Miu Miu, Photographer: Tyrone Lebon<\/figcaption><\/figure>\n

While she said she “always hoped” she’d be a Miu Miu girl one day, she’s also a Tory Burch darling, after becoming a brand ambassador for handbags and shoes in April.<\/p>\n

\u201cSydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,\u201d Burch said in an official release.\u00a0\u201cShe is unapologetic and empowered in her approach to acting and business. I am thrilled to start working together.\u201d<\/p>\n

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Tory Burch and Sydney Sweeney attend the 2022 Costume Institute Benefit. (Photo by Sean Zanni\/Patrick McMullan via Getty Images)<\/figcaption><\/figure>\n

The duo kicked off the partnership with a bang, by attending the 2022 Met Gala together (it was Sweeney’s first time at the soir\u00e9e) wearing coordinating voluminous ball gowns by Tory Burch. Sweeney wore an ivory strapless gown with a detachable skirt<\/a> that transformed into a mini dress on the carpet.<\/p>\n

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Sydney Sweeney wearing Tory Burch Pre-Fall 2022 – Photo Credit: Noa Griffel for Tory Burch<\/figcaption><\/figure>\n

“I’m so excited to partner with Tory Burch as her brand ambassador,” Sweeney said in the release. “I’ve been a fan of her clothing and accessories for years, and I admire her tireless work to support women. I’m inspired not only by Tory’s vision and the business she has built, but also by her kindness and philanthropy. I am so looking forward to the beautiful partnership and meaningful conversations to come.”<\/p>\n

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A post shared by David Yurman (@davidyurman)<\/a><\/p>\n<\/div>\n<\/blockquote>\n