{"id":55148,"date":"2022-04-16T13:47:10","date_gmt":"2022-04-16T13:47:10","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=55148"},"modified":"2022-04-22T19:12:30","modified_gmt":"2022-04-22T19:12:30","slug":"apm-monaco-coachella","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/apm-monaco-coachella\/","title":{"rendered":"Jewelry Brand APM Monaco Is The Talk Of Weekend 1 At Coachella"},"content":{"rendered":"<figure id=\"attachment_55149\" aria-describedby=\"caption-attachment-55149\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55149 size-large\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/04\/cindyprado_278493220_310256217886005_2986532454821947922_n.jpg?w=819\" alt=\"\" width=\"819\" height=\"1024\" \/><figcaption id=\"caption-attachment-55149\" class=\"wp-caption-text\">Credit: Instagram @cindyprado<\/figcaption><\/figure>\n<p>There are few events as influential as the Coachella music festival when it comes to culture, music and fashion. The massive festival brings in nearly 100,000 attendees in a single day, according to <a href=\"https:\/\/mediakix.com\/blog\/top-10-coachella-statistics-advertisers-must-know\/\" target=\"_blank\">Media Kix<\/a>.<\/p>\n<p>The world keeps an eye out for what each attendee is wearing and doing, with social media now being such a massive part of the event. Coachella and similar festivals provide a great opportunity for brands to reach vast audiences, so long as they understand how to utilize those with major social media influence.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CcijcnDJGtn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CcijcnDJGtn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CcijcnDJGtn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Brandy Gordon (@brandygontherocks)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>One of the most playful components of Coachella attendees is the accessories. From hats and bags, to fun, mix-and-match jewelry pieces, this can make or break one\u2019s outfit.<\/p>\n<p>Chic jewelry brand\u00a0<a href=\"https:\/\/us.apm.mc\/pages\/about-us\" target=\"_blank\" rel=\"noopener noreferrer\" aria-describedby=\"audioeye_new_window_message\" target=\"_blank\">APM Monaco<\/a>\u00a0is one to watch at weekends one and two, as the brand is accessorizing some of the festival\u2019s most beloved guests such as Netlix star\u00a0<a href=\"https:\/\/okmagazine.com\/t\/mary-fitzgerald\/\" target=\"_blank\">Mary Fitzgerald<\/a>\u00a0(<em>Selling Sunset<\/em>), and top influencers\u00a0Brandy Gordon,\u00a0Meredith Mickelson,\u00a0Kourtney Kellar\u00a0and\u00a0Cindy Prado.<\/p>\n<p>APM represents all things elegance and luxury while incorporating elements that embrace the true Coachella vibe: trendy, fun, and happy.<\/p>\n<div>\n<div class=\"sc-iwaifL exaNZL\">\n<div>\n<p>While the brand releases 12 collections per year \u2014 and some special releases \u2014 some of the pieces that may be seen at Coachella come from APM\u2019s \u2018Meteorites\u2019 and \u2018Festival\u2019 collections. The\u00a0<a href=\"https:\/\/us.apm.mc\/collections\/meteorites\" target=\"_blank\" rel=\"noopener noreferrer\" aria-describedby=\"audioeye_new_window_message\" target=\"_blank\">Meteorites<\/a>\u00a0line is inspired by the brand\u2019s most iconic designs, but revamped with a fresh take that is meant to be worn day to night while the\u00a0<a href=\"https:\/\/us.apm.mc\/collections\/festival\" target=\"_blank\" rel=\"noopener noreferrer\" aria-describedby=\"audioeye_new_window_message\" target=\"_blank\">Festival<\/a> collection brings an element of elegance and timelessness to the traditional festival style.<\/p>\n<p>From pieces inspired by nature, to sparkling choker necklaces and statement rings, the Festival collection is sure to stun. Both collections include pieces that are layerable and stackable, enabling the wearer to create a unique look depending on the overall outfit \u2014 a requirement for any festival.<\/p>\n<p>APM has approximately\u00a0<a href=\"https:\/\/us.apm.mc\/pages\/store-locator\" target=\"_blank\">400 stores<\/a> worldwide, from the South of France to a newly resigned lease on the iconic Spring Street in New York\u2019s Soho neighborhood.<\/p>\n<p>Their widespread influencer and tastemaker support, on full display at Coachella, demonstrates that the brand has caught a major foothold in the American market and is blossoming before our very eyes into the next household name jewelry brand the next generation of Americans will grow up with.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":26633,"featured_media":55150,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - 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