{"id":54280,"date":"2022-04-08T15:16:00","date_gmt":"2022-04-08T15:16:00","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=54280"},"modified":"2022-04-08T15:16:00","modified_gmt":"2022-04-08T15:16:00","slug":"veja-mansur-gavriel-launch-sneaker-collab","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/","title":{"rendered":"Veja and Mansur Gavriel Give the Sustainable Sneaker a Bright New Look"},"content":{"rendered":"
\"\"
Courtesy of VEJA X MANSUR GAVRIEL<\/figcaption><\/figure>\n

 <\/p>\n

Spring colors are in full bloom this season thanks to the French sneaker label, Veja<\/a> and New York-based accessories brand, Mansur Gavriel<\/a> who teamed up on a collaboration that’s rooted in sustainability.\u00a0<\/span><\/p>\n

The collection merges the colorful aesthetic Mansur Gavriel’s known for with its minimalistic (and coveted) bags with Veja’s recognizable “V” logo-adorned sneakers in a new sneaker collab.<\/span><\/p>\n

The brands gave Veja’s most popular style, the “Campo” a colorful twist, using Mansur Gavriel bright hues throughout the whole shoe, from the the laces to the logo.<\/span><\/p>\n

The selection comes in four colorways that were “inspired by the rainbow,” according to the press release, and represent “an element of natural beauty.” There’s a celeste blue representing a clear sky, a warm yellow for sunshine, a soft neutral for sand and a rosa color for a vibrant hibiscus flower.<\/span><\/p>\n

\"\"
Courtesy Veja x Mansur Gavriel<\/figcaption><\/figure>\n

Breaking down what makes the sneaker sustainable, Veja stayed true to its traditional craftsmanship when producing this collection. These sneakers, like all from the brand, have a vulcanized sole that is bio-sourced. Veja uses up to 65% of recycled materials including rice waste, Amazon rubber, and recycled rubber. The actual shoe itself is made of ChromeFree leather, certified by the Leather Alliance, meaning no acid or heavy metals were used in the tanning process. <\/span>\u201cBy simplifying the tanning process, the use of chemicals and energy is limited, the use of water is reduced by about 40%, and the use of salt by 80% \u2014 after tanning, the water is recyclable\u201d, the Veja team told GRAZIA USA<\/em>.<\/span><\/p>\n

Mansur Gavriel has been working towards creating more sustainable options for its customers by using archived leather to produce upcycled tote bags<\/a> (in hues that will match your new sneakers), and reducing the carbon footprint in production by making the packaging smaller and easier to recycle.<\/p>\n

“We love that Veja as a brand is environmentally conscious,” Mansur Gavriel tells GRAZIA USA<\/em>. “We are always intentional as it relates to design and uses of materials.”<\/p>\n

Adding, “We admire Veja as a brand for its classic, minimal design, and feel an aesthetic kinship to our clean silhouettes and minimal yet thoughtful details.”<\/p>\n

The Veja<\/a> x Mansur Gavriel<\/a> unisex sneaker ($175) is available for preorder April 7, and is available on both veja-store.com<\/a> and mansurgavriel.com<\/a> on April 21.\u00a0<\/span><\/p>\n","protected":false},"author":33956,"featured_media":54303,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nVeja and Mansur Gavriel Launch Sneaker Collaboration<\/title>\n<meta name=\"description\" content=\"Veja sneakers joins forces with accessories brand Mansur Gavriel to create a vibrant monochromatic selection of shoes for spring using recycled materials\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veja and Mansur Gavriel Give the Sustainable Sneaker a Bright New Look\" \/>\n<meta property=\"og:description\" content=\"Veja sneakers joins forces with accessories brand Mansur Gavriel to create a vibrant monochromatic selection of shoes for spring using recycled materials\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/04\/veja-x-mansur-.jpg?fit=1280%2C960\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/\",\"name\":\"Veja and Mansur Gavriel Launch Sneaker Collaboration\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2022-04-08T15:16:00+00:00\",\"dateModified\":\"2022-04-08T15:16:00+00:00\",\"description\":\"Veja sneakers joins forces with accessories brand Mansur Gavriel to create a vibrant monochromatic selection of shoes for spring using recycled materials\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Veja and Mansur Gavriel Give the Sustainable Sneaker a Bright New Look\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Veja and Mansur Gavriel Launch Sneaker Collaboration","description":"Veja sneakers joins forces with accessories brand Mansur Gavriel to create a vibrant monochromatic selection of shoes for spring using recycled materials","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/","og_locale":"en_US","og_type":"article","og_title":"Veja and Mansur Gavriel Give the Sustainable Sneaker a Bright New Look","og_description":"Veja sneakers joins forces with accessories brand Mansur Gavriel to create a vibrant monochromatic selection of shoes for spring using recycled materials","og_url":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/","og_site_name":"Grazia USA","og_image":[{"width":1280,"height":960,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2022\/04\/veja-x-mansur-.jpg?fit=1280%2C960","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/","url":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/","name":"Veja and Mansur Gavriel Launch Sneaker Collaboration","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2022-04-08T15:16:00+00:00","dateModified":"2022-04-08T15:16:00+00:00","description":"Veja sneakers joins forces with accessories brand Mansur Gavriel to create a vibrant monochromatic selection of shoes for spring using recycled materials","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/veja-mansur-gavriel-launch-sneaker-collab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Veja and Mansur Gavriel Give the Sustainable Sneaker a Bright New Look"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/54280"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/33956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/54303"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=54280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=54280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}